Company Description:
NetScout Systems, Inc. (NASDAQ-NTCT) is the leading provider of integrated network and application performance management solutions for organizations worldwide. Through the combination of Sniffer® and nGenius® technologies, NetScout enables customers to maximize the performance and efficiency of applications and content delivered across globally distributed networks. In today´s highly complex and rapidly changing IT environments, NetScout´s solutions play an essential role, providing the operational intelligence required to assure that critical networked applications and services run efficiently and reliably, meeting or exceeding user expectations, and increasing return on investment from the infrastructure.
Headquartered in Westford, Massachusetts, NetScout has approximately 800 employees and offices across the globe. NetScout serves the Global 5000 enterprise community as well as government agencies and telecommunications service providers.
Job Description:
Netscout is looking for an experienced, highly talented Web Marketing Manager to work within its Marketing department. This position is responsible for design, development, creation of Netscout websites, SEO, SEM and all aspects of improving organic web growth, as well as site tracking metrics. This position will work with program staff to produce an overall strategy and plan for the organization's website as well as source relevant content. Responsibilities include managing the site, content, as well as overseeing the development and maintenance for each area.
Essential Duties:
• Web page design, development, animation, production and maintenance.
Establish design standards.
Implement SharePoint coding
Develop design concepts. Create wireframes, sitemaps, and mock ups
Support creation of user-centered design interfaces in SWF websites, must make design decisions based on online user behaviors.
Establish look and feel design conventions, working closely with Brand Owners.
Develop site structure strategies taking into account factors such as: including persuasive architecture, usability, linking structure and metrics
Website development including programming and maintenance as needed<br />o
Design and build animations as identified
Work with Industry, Product and Field Marketing to execute highly effective direct response programs to significantly increase inbound lead flow and pipeline generation. Tasks will include developing landing pages, advertising copy, and other marketing collateral necessary to support the campaigns.
• Search Engine Optimization, Quality Assurance and Success Measurement
Responsible for search engine optimization, PPC and linking strategy. Keyword development and testing to identify new converting keyword. Conversion tracking and PPC/keyword optimization to increase ROI.
Act as subject matter expert with regard to specific interactive marketing best practices and industry standards and web tracking tools (i.e. Google Analytics)<br />o
Ensure websites meet desired objectives.<br />o Custom landing page development and optimization<br />o Multivariate testing landing/web pages<br />o
Maintain performance tracking system and Compile and distribute monthly website traffic reports.<br /><br />• Document issues and communicate with stakeholders<br /><br />o
Develop project and process documentation<br />o
Develop online marketing opportunities and new media (video, web 2.0, etc.) initiatives.<br />o
Research new types of media and recommend application.<br />o
Identify new user/web functionality/tools<br />o
Develop and deploy new media initiatives.</p> </p> <img src="https://rs.careerliaison.com/pixel/w4bt97w"><p><strong>
Requirements:</strong></p> <p>
Qualified candidate will have 4 or more years with Microsoft SharePoint Server 2007 and web content management. Certificate of Microsoft Certified Technology Specialist (MCTS) in SharePoint desirable.<br /><br />
Minimum 5 years of web experience. Ability to program for cross-browser compatibility. Must be able to quickly solve complex problems in a challenging and dynamic environment with minimal direction.<br /><br />
• .NET SharePoint 2007<br />
• HTML<br />
• Proficient with presentation layer technologies including HTML, CSS, Javascript frameworks (eg. Jquery), AJAX<br />
• Should have a thorough knowledge of Google Webmaster Tools, Yahoo Site Explorer, Wordtracker and other web-based tools for site management and SEO.<br />
• Proficient working with mySQL databases<br />
• Detail-orientated and accurate<br />
• Ability to manage and prioritize multiple projects<br />
• Excellent interpersonal skills<br />
• Strong analytical, creative and reasoning abilities<br />
• Advanced troubleshooting skills<br />
• Ability to communicate effectively<br />
• Strong knowledge and experience with external link building strategies and techniques.<br />
• High level of proficiency with Microsoft Office (Word, Excel and PowerPoint)
• Excellent communication, project management and prioritization skills
• High proficiency in writing is a must
• Understanding of the web development process, including requirements gathering, design, development tools, technologies, QA and deployment.
• Comprehensive results reporting skills
Additional Information:
The people behind our products are responsible for our company´s success, and we take your career ambitions seriously. As a NetScout Systems employee, you´ll enjoy a generous benefits package, including a liberal vacation policy, matching 401k plan, tuition reimbursement, medical, dental, domestic partner benefits, company-paid life insurance, short and long term disability and AD&D. We also offer both a Flexible Medical and Childcare Spending Account.
Application Instructions:
For immediate consideration, please apply by clicking on the below button, "Apply Online", or visit our Web site at http://www.netscout.com
www.netscout.com
http://www.Click2Apply.net/w4bt97w Apply Here
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