ASSOCIATE BRAND MANAGER - JOB DESCRIPTION
Placement & Reporting Lines:
This position reports to the Brand Manager.
Summary of the Role:
A key contributor in the development of global strategic marketing plans for a key Logitech product group, the Associate Brand Manager (ABM) will manage the integration and execution of all marketing plans for the assigned region.
The Associate Brand Manager (ABM) will partner with the Brand Manager to develop the global brand strategy for a key category of products, manage agency relationships, develop global advertising and marketing campaigns for the category, work collaboratively with the product group to influence new product development (informed by consumer insights), be expert on the consumers of the product category, work collaboratively with the Consumer Insights team to generate deeper consumer understanding, closely monitor the global competitive landscape and track and report on business performance indicators.
In addition, the ABM will adapt each product category's global marketing strategy for their assigned region, and manage the integration and execution of the holistic marketing plan within the region. This requires a deep understanding of local market trends, the ability to identify and champion business-building opportunities; and collection of input from regional product managers, country managers and local marketing managers in order to build and drive programs.
Core responsibilities:
Global Product Category Responsibilities
• Stay up to date on business performance, market data, brand tracking results and campaign learnings and make recommendations for future plans.
• Manage brand planning activities (e.g. annual plan development)
• Develop routine business analyses
• Support the Brand Manager in the development of brand strategies and plans; target group definition, identification of consumer needs, wants and beliefs, positioning, activation strategies.
• Project lead integrated marketing projects from key consumer insight to positioning, creative briefing, definition of the creative idea, execution of strategic media (packaging graphics, above the line media and more) as well as giving executional guidelines for activation in the regions.
• Drive rigorous measurement and learning discipline to define campaign goals before, gather KPI data during, and provide results and learnings after each initiative.
• Manage third party partners, including research firms, advertising agencies, and promotion groups.
Regional Marketing Responsibilities
• Be a trustworthy link between the regional business and the global brand teams.
• Input to the regional business objectives and Go to Market Strategies.
• Create briefing to regional activation agencies and ensure excellent execution.
• Develop regional media and activation plans based on global guidelines.
• Detailed media planning and buying.
• Adaptation and localization of global marketing assets.
• Ensure effective information flow between GMO, the region, product managers and the countries.
• Brand custodian (ensure programs are on strategy and within guidelines)
• Continuous market analysis, including close monitoring of competitive activities, and propose correlative actions
• Feeds local consumer and shopper insight into regional / global innovation and communication projects.
• Work closely with trade team to ensure coordinated, impactful efforts across all touchpoints.
• Budget management
Desired Qualifications:
• Minimum 3-5 years of relevant working experience, preferably in brand management.
• Demonstrated ability to develop and project lead 360 degree marketing campaigns; experience in execution of strategic ATL media such as TV, print, online, packaging graphics, regional sponsorships and promotions. Working experience in media planning and buying.
• Exceptional communications, presentation, interpersonal and team oriented skills. Fluency in other languages a plus.
• The candidate will be measured on Brand Metrics (Awareness, Perception, Consideration), Purchase metrics (ROI, Market share, Loyalty), Organizational Effectiveness & Values.
Please send resumes to Lynette Shaw at lshaw@logitech.com
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