Marketing Communications Sr. Specialist
Reporting to a Group Marcom Manager within the Corporate Communications department, this position will be responsible for supporting a variety of marketing programs for the IP department within the Solutions Group business unit of Synopsys. This position is responsible for deliverables management, content development, collateral review and editing, vendor relations management and quarterly campaign and web metrics reporting. This position will support the IP Marketing Programs Manager(s) and Product Marketing Manager(s) in a variety of tasks including outbound planning and budget tracking, campaign development, PR and product launches and event/video planning. The Marcom Programs Manager will serve as the primary interface between Marketing Programs/Product Marketing and corporate marketing resources (web, events, creative, video, and PR).
Responsibilities:
• Plans, coordinates and implements Marcom related activities as defined by the business unit.
• Proofreads and edits copy for print and online communications
• Manages the design and production of print collateral, digital media and videos
• Creates and manages project timelines to ensure that projects are completed on time and within budget
• Monitors, measures and reports on the effectiveness of programs
• Works with PR team to identify and pitch relevant article opportunities for the business unit
• Reviews and manages press release approval process
• Manages business unit presence at industry events
• Works with Marketing Programs and Product Marketing to develop initial drafts of banner ads, evites and trade show signage
• Actively participates and contributes to the planning and execution of outbound marketing campaigns
Skills:
• 2-5 years experience in marketing communications or related field, ideally in high tech
• Excellent organizational, interpersonal and communications skills
• Proficiency with Microsoft Office tools, including Excel, Word and PowerPoint
• Ability to manage multiple projects, deliverables and deadlines simultaneously
• Works well under pressure and is comfortable dealing with shifting priorities
• Ability to work with diverse personality styles and roles, from engineering to web and creative teams
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