Please direct your responses to: mdriscoll@egnyte.com
Job Description:
The Demand Generation Manager will be a key individual contributor within the marketing team, reporting to the Vice President, Internet Marketing. The ideal candidate must have experience in creating, executing B2B focused online marketing programs using the latest demand generation methods, and targeted at prospective and current customers to support achievement of sales revenue goals.
Duties / Responsibilities:
• Develop and manage an integrated demand generation plan focused on mid-market and enterprises, including: lead nurturing campaigns, field events, banners, webcasts, syndicated content.
• Create and manage lead nurturing, drip marketing, CRM programs to maintain relationships and converts leads to revenue
• Be the "sales opportunity catalyst" – forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length
• Oversee database management – segmentation, list acquisition/import, data cleansing, event capture, lead management etc.
• Collaborate with others to build demand generation functions and content into the website, driving conversion from visitors to leads
• Generate and maintain actionable reports that track and measure success of online marketing initiatives, and help with improving the cost of customer acquisition
• Implement testing methodologies to continually improve campaign performance
Knowledge, Skills, and Abilities:
• The role is designed for a seasoned demand generation manager who has consistently run online B2B campaigns targeted at enterprise and SMB prospects.
• 5+ years of marketing experience with 3 years focused on online demand generation / inbound marketing for SAAS
• 2+ years of hands-on experience with Marketo (SFDC experience is a plus)
• Enthusiasm for data-driven marketing, demonstrated analytical ability and orientation for detail.
• Excellent writing skills, specifically copywriting targeted at the B2B buyer.
• Flexible and adaptable with the ability to work under pressure to meet deadlines
• Demonstrated ability to execute successful projects with minimal guidance in a fast-paced entrepreneurial environment
• Attention to detail and strong organization skills with demonstrated ability to juggle multiple projects and requests
• Experience with Social Media, Mobile marketing is a plus.
• Must be comfortable with a balance of day-to-day execution and high-level strategy
• Bachelor�s degree in marketing, advertising, communication studies, business administration or related field; MBA is a plus
Location:
• Mountain View, CA
COMPANY OVERVIEW
Headquartered in Mountain View, CA, Egnyte has taken the concept of simple cloud file sharing and adapted for the enterprise by securely connecting any device to any storage - local or cloud. Egnyte is the only solution that does not try to break Data Gravity as files can be accessed or shared in-place.
Egnyte provides deployment models to solve any use case including cloud file sharing, private file sharing, cross-office collaboration, and fast local file access. Users can have a single view of all the files they have permission to access, regardless of where files are stored - on the user�s computer, in local storage in their office, on storage devices in remote offices or in any cloud.
Comprised of seasoned executives and engineering experts, Egnyte�s team has a strong track record of building companies in the technology sector. Bringing experience from companies such as Oracle, Cisco, VMware, Citrix, RSA Security and various leaders in information technology, Egnyte�s team has been responsible for developing and marketing some of the most widely used and highly acclaimed solutions in the industry. The company is multicultural and multi-disciplined, with each person bringing fresh ideas and unique perspectives to a culture that prioritizes innovation and quality.
Egnyte�s customers come from a wide variety of industries which include information technology, information services, semiconductors, financial institutions, education, entertainment, music, furniture, health, food and beverage, clothiers, law firms, financial services, marketing, web design, accounting, real estate and mortgage, medical, pharmaceutical, startups, non-profit organizations and more. Egnyte supports customers across USA, Canada, Europe and Asia, with data centers on the east and west coasts of the United States, and in Western Europe.
The company is privately held and funded by Google Ventures, Kleiner Perkins Caufield & Byers, Polaris Ventures and Floodgate Fund.
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