Please direct your responses to: mrife@vendavo.com
Demand Program Marketing Associate , Corporate Marketing Team
Vendavo | Mountain View, CA, United States
Vendavo Overview:
Vendavo is the leading provider of price management and optimization solutions for business-to-business companies worldwide. Vendavo solutions (On-premise, Mobile and SAAS) include comprehensive pricing analysis, optimization, price setting, and deal execution capabilities that help companies improve profits through the art of science and big data. Leading companies across chemicals, high-tech, industrial manufacturing, and distribution industries leverage Vendavo solutions to drive higher profits. We�re making a difference in business, and we�re looking for energetic, talented professionals to grow our team. If you are someone who is driven to make a global impact and believes in a culture of mutual respect, with focus on customer success, then you need to join us here at Vendavo!
Position Overview:
As Vendavo expands into new product and market segments, we are looking for a passionate Demand Program Marketing Associate to support inbound and outbound marketing efforts as well as marketing operations. You will collaborate and assist with all aspects of marketing programs to drive sales and increase customer loyalty, including campaign and logistic planning, creative concept brainstorming, and implementation of a wide variety of marketing programs and projects. A key responsibility will be to develop and execute global demand generation campaigns end-to-end from target identification to post campaign reporting.
The ideal candidate has a mix of analytical skills, creativity, attention to detail and prior experience with managing Marketing Automation Systems, while ensuring on-time and on budget program execution. If you are a self-starter with a high degree of initiative, and intellectual curiosity to create new ideas around next generation B2B demand programs, then we need to speak with you!
As a Demand Program Marketing Associate, you will:
� Work closely with Marketing peers, Sales leaders and Product Managers to implement lead generation campaigns and report on campaign success through Marketo and SalesForce.com
� Construct views, dashboards and optimize programs with Marketo for all email campaigns, leads, prospects, opportunities, pipeline, contacts, accounts and revenue activities
� Identify marketing funnel gaps, and develop process solutions with the marketing and sales team
� Formulate and execute end-to-end B2B marketing campaigns to optimize key engagement and revenue metrics including open rates, CTR, and conversion
� Manage list segmentation, A|B test and develop new strategies to increase engagement and to get the right message to the right person at the right time
� Proactively stay ahead of next generation B2B demand generation and marketing automation best practices, strategies, and industry standards
� Own, develop and enrich target account organization structure and prospect data for demand generation
� Advise on best practices and educate marketing peers with regard to marketing mix, optimization, automation capabilities, testing, and projected results
What you need to be successful in this role:
� BA/BS degree required in Marketing preferred
� Excellent problem solving and creative solution building skills
� Results driven approach to marketing
� Ability to work in a fast paced environment working with multiple teams including Web Development, Product Marketing and Sales Operations
� Demonstrated ability to juggle short-term needs with overall strategy, to toggle between writing, production and data analysis
� Proven ability to communicate insights and action items driven from data
� Solid knowledge of Marketing Operations best practices including lead scoring, forms landing page creation, funnel metrics and reporting
� Proactive, energetic, self-starter who thrives on getting stuff done
� Strong analytical skills with attention to detail
� Understanding of social media and/or content marketing, including LinkedIn, Twitter, and Google
� Preferably with 2-3 years� experience administering marketing automation � e.g. Marketo, Eloqua
� Preferably with 2-4 years� experience using sales force automation CRM tools � e.g. SalesForce.com, Siebel, ExactTarget, SilverPop
Why you will like working at Vendavo:
� Nothing�s more exciting than working at a dynamic, high potential pre-IPO startup
� Super collaborative environment, where every opinion matters
� Our drive to constantly innovate attracts the best and brightest talent
� Kitchen stocked with fresh fruit and healthy snacks
� Full Employee Benefits and Stock Options
� Monthly Socials (Brought to you by our Employee Managed Party Planning Crew � �VenNation�)
� HQ - Great Outdoor Work Space/Garden
� HQ - Office location close to Cal-Train, VTA and all major freeways
� HQ - Onsite Yoga / Zumba
Demand Program Marketing Associate , Corporate Marketing Team
Vendavo | Mountain View, CA, United States
Vendavo Overview:
Vendavo is the leading provider of price management and optimization solutions for business-to-business companies worldwide. Vendavo solutions (On-premise, Mobile and SAAS) include comprehensive pricing analysis, optimization, price setting, and deal execution capabilities that help companies improve profits through the art of science and big data. Leading companies across chemicals, high-tech, industrial manufacturing, and distribution industries leverage Vendavo solutions to drive higher profits. We�re making a difference in business, and we�re looking for energetic, talented professionals to grow our team. If you are someone who is driven to make a global impact and believes in a culture of mutual respect, with focus on customer success, then you need to join us here at Vendavo!
Position Overview:
As Vendavo expands into new product and market segments, we are looking for a passionate Demand Program Marketing Associate to support inbound and outbound marketing efforts as well as marketing operations. You will collaborate and assist with all aspects of marketing programs to drive sales and increase customer loyalty, including campaign and logistic planning, creative concept brainstorming, and implementation of a wide variety of marketing programs and projects. A key responsibility will be to develop and execute global demand generation campaigns end-to-end from target identification to post campaign reporting.
The ideal candidate has a mix of analytical skills, creativity, attention to detail and prior experience with managing Marketing Automation Systems, while ensuring on-time and on budget program execution. If you are a self-starter with a high degree of initiative, and intellectual curiosity to create new ideas around next generation B2B demand programs, then we need to speak with you!
As a Demand Program Marketing Associate, you will:
� Work closely with Marketing peers, Sales leaders and Product Managers to implement lead generation campaigns and report on campaign success through Marketo and SalesForce.com
� Construct views, dashboards and optimize programs with Marketo for all email campaigns, leads, prospects, opportunities, pipeline, contacts, accounts and revenue activities
� Identify marketing funnel gaps, and develop process solutions with the marketing and sales team
� Formulate and execute end-to-end B2B marketing campaigns to optimize key engagement and revenue metrics including open rates, CTR, and conversion
� Manage list segmentation, A|B test and develop new strategies to increase engagement and to get the right message to the right person at the right time
� Proactively stay ahead of next generation B2B demand generation and marketing automation best practices, strategies, and industry standards
� Own, develop and enrich target account organization structure and prospect data for demand generation
� Advise on best practices and educate marketing peers with regard to marketing mix, optimization, automation capabilities, testing, and projected results
What you need to be successful in this role:
� BA/BS degree required in Marketing preferred
� Excellent problem solving and creative solution building skills
� Results driven approach to marketing
� Ability to work in a fast paced environment working with multiple teams including Web Development, Product Marketing and Sales Operations
� Demonstrated ability to juggle short-term needs with overall strategy, to toggle between writing, production and data analysis
� Proven ability to communicate insights and action items driven from data
� Solid knowledge of Marketing Operations best practices including lead scoring, forms landing page creation, funnel metrics and reporting
� Proactive, energetic, self-starter who thrives on getting stuff done
� Strong analytical skills with attention to detail
� Understanding of social media and/or content marketing, including LinkedIn, Twitter, and Google
� Preferably with 2-3 years� experience administering marketing automation � e.g. Marketo, Eloqua
� Preferably with 2-4 years� experience using sales force automation CRM tools � e.g. SalesForce.com, Siebel, ExactTarget, SilverPop
Why you will like working at Vendavo:
� Nothing�s more exciting than working at a dynamic, high potential pre-IPO startup
� Super collaborative environment, where every opinion matters
� Our drive to constantly innovate attracts the best and brightest talent
� Kitchen stocked with fresh fruit and healthy snacks
� Full Employee Benefits and Stock Options
� Monthly Socials (Brought to you by our Employee Managed Party Planning Crew � �VenNation�)
� HQ - Great Outdoor Work Space/Garden
� HQ - Office location close to Cal-Train, VTA and all major freeways
� HQ - Onsite Yoga / Zumba
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