Monday, May 19, 2014

[KITlist] Senior Manager, Public Relations (Silicon Valley, CA)

 

Please direct your responses to: http://jobvite.com/m?3ivMqgwK

Senior Manager, Public Relations

Location: Campbell, CA

Are you an uber-creative self-starter who loves the challenging diverse worlds of local, national global media? Are you passionate about leveraging social media to deliver business results? Would you thrive working cross-functionally in an ever changing and high growth environment? If so, consider joining our hardworking ForeScout finance team! You'll thrive in a culture that embodies:

Fierce Customer Focus � We listen intently to our customers and solve their problems
Entrepreneurial Spirit � Our team members think and act for themselves and tackle issues head on
Superior Execution � it's not about getting it done; it's about getting it done incredibly well!
Game Changer � Our people are the foundation for changing the game in cybersecurity!

Your Opportunity:

ForeScout has an immediate opportunity for a proven PR professional to join our growing corporate communications team. In the role of Senior Manager, Public Relations, you will be responsible for defining and executing our global corporate public relations, analyst relations and social media programs with the goal of generating positive publicity and increased awareness that further establishes ForeScout as a thought leader in the information security sector. In this role, you will own the relations with our international agencies to develop and execute an aggressive, creative program, as well as orchestrate analyst relations and customer media activities. This position reports to the Director of Corporate Communications, and is based in Campbell, CA.

Your Responsibilities:

Develop and deliver a solid, focused, and results-oriented PR strategy to build awareness of ForeScout across a global market.
Manage global PR and analyst agency relationships driving: announcements, awards, speaking engagement proposals, product reviews, contributed article placement, and news release distribution, as well as analyst briefings and strategy sessions.
Work with internal resources, including product management, product marketing, and business development, in developing press releases, blogs, articles, analyst sessions, etc.
Interface directly with customers and sales to build strong case studies and develop customer social media marketing projects.
Manage and execute all fundamental elements of a PR program including corporate and partner news sourcing, writing, pitching, pursuing award opportunities, contributed articles, competitive monitoring and analysis, and pursing speaking engagements.
Drive activities to manage and guide PR agency teams to generate market awareness through high quality, high frequency press coverage.
Expand coverage through the use of social media, including the ForeScout blog site, via interaction with ForeScout personnel and customers.
Own analyst relations program strategy, interface with executives and product management, sessions and tracking.
Work closely with the Director of Marketing Communications to design and drive programs to advance ForeScout's stories, trends and messages.
Drive and execute ForeScout's customer case study program and social media strategy.
Develop key communications vehicles including a constant flow of press releases, comprehensive media plans and reporting, named case studies, blog and editorial contributions, and more.
Manage the PR AR budget and a current staff of one.
Set, produce and interpret monthly and quarterly PR/AR/SMM metrics and provide guidance for on-going enhancement.
Generally support the marketing team


What Makes You the Right Candidate for this Opportunity:

Experience in the security field is a must!
Solid understanding and proven track record of public relations strategies, thought leadership programs, media relations, and analyst relations.
Entrepreneurial drive to aggressively source and generate news
Advanced written and verbal communication skills - high-tech writing acumen and can provide writing samples
Strong teamwork, collaboration, process management and cross-functional influencing skills.
Strong project management skills, able to manage multiple assignments from conception to completion and meet deadline commitments.
Ability to balance quick turnaround with longer-term strategic efforts.
Solid social media management expertise; strategy, building internal content sourcing, and overall execution
Must work/live in the San Francisco Bay Area! No telecommuting as this is a key role who will work in tandem with our CMO.


Education/Experience:

Bachelors or Masters Degree or equivalent experience.
7 years public relations experience with an enterprise networking or security company.
3-5 years experience managing public relations agencies.
1-2 years of social media marketing experience a plus
Amount of Travel up to 15%


Measurement: This position will be measured on the quality of output and external pickups. Results may appear in the number of:

Consistent, newsworthy press releases each month
Quality media coverage based on new releases and pitches
Contributed article placements and blog postings
Social outreach percentage increases (link trackbacks, leads converted from blog entries etc.)
Awards sought and won
Speaking engagements sought and accepted
Analyst reach and perception improvements

About ForeScout Technologies:

Named a leader in the Gartner Magic Quadrant for Network Access Control, ForeScout delivers pervasive network security by allowing organizations to continuously monitor and mitigate security exposures and cyber attacks. The company's CounterACT platform dynamically identifies and assesses all network users, endpoints and applications to provide complete visibility, intelligence and policy-based mitigation of security issues. Our customers benefit from a previously unavailable state of visibility and associated control.

Do you hear an opportunity knocking on your door? Why not submit your resume to HRstaffing@forescout.com or apply directly at http://jobvite.com/m?3ivMqgwK and see where this road takes you?

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