Please direct your responses to: kvahlsing@osisoft.com
Senior Marketing Manager, Marketing Automation
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Do you want a role where you can lead and make a difference? Do you enjoy working in a successful team? OSIsoft has become a market leader with revenues around $300M without the use of marketing automation! We are now looking for an experienced and energetic marketing automation manager to apply the power of marketing automation at OSIsoft.
The role will focus on empowering global demand generation through marketing automation using Marketo. If you would like the opportunity to grow, "roll up your sleeves", be impactful and get recognized for success, then we're interested.
Role and Responsibilities
- Be a center of excellence for marketing automation
- Create and manage a best practices marketing automation system based on Marketo
- Work with campaign managers and industry experts to define and execute nurture programs
- Perform campaign execution tasks including creation of email/landing pages/templates and web form templates at t global level
- Deploy best practices and integrate Marketo into the corporate CRM
- Work closely within marketing/IT team(s) to improve the capturing of information of web visitors' activities
- Implement operational requirements for global communication governance and communication process/calendar
- Develop and execute global strategies to maximize and optimize the database enabling ability to manage relevant communications.
- Collaborate with functional leads in the sales group and IT on enhancing and troubleshooting issues with the lead creation and integration
- Develop and implement data quality and enrichment programs utilizing external data sources
- Advise on best practices and train marketing peers with regard to marketing automation capabilities, testing, and projected results
- Work with key stakeholders to guide, design and execute automated marketing campaigns and programs such as Lead Scoring, Lead Nurturing, trigger based campaigns
Skills/Knowledge
- Very clear/solid understanding of automation tools, specifically Marketo (3 years in depth experience preferred)
- Strong workflow process a must
- Familiar with CRM and/or automation tools and their integration points and business values
- Ability to work closely with others in a team environment
- Innate ability to collaborate and develop positive business relationships with all cross-functional areas within OSIsoft at a global level
- Proficient in recommending best practices and managing governance of operational needs
- Basic knowledge or html and/or web design helpful
- Ability to work in a fast paced environment working with multiple teams including web development, IT, Sales, and Marketing
- Experience managing projects of varying complexity; time management and project management are critical skills
- Exceptional communication, interpersonal, team building, and support skills
- Demonstrate resourcefulness, motivation, initiative, and leadership
Desired Key Traits:
- Analytical
- High energy
- Disciplined
- Personable
- Process-oriented
- Collaborative
Experience
- 5-7 years of marketing experience with focus in operations, database, reporting and/or automation
Location: San Leandro, CA
Apply Online: http://www.osisoft.com/company/careers
Email: Kvahlsing@osisoft.com
Senior Marketing Manager, Marketing Automation
-------------------------------------------------------------------------
Do you want a role where you can lead and make a difference? Do you enjoy working in a successful team? OSIsoft has become a market leader with revenues around $300M without the use of marketing automation! We are now looking for an experienced and energetic marketing automation manager to apply the power of marketing automation at OSIsoft.
The role will focus on empowering global demand generation through marketing automation using Marketo. If you would like the opportunity to grow, "roll up your sleeves", be impactful and get recognized for success, then we're interested.
Role and Responsibilities
- Be a center of excellence for marketing automation
- Create and manage a best practices marketing automation system based on Marketo
- Work with campaign managers and industry experts to define and execute nurture programs
- Perform campaign execution tasks including creation of email/landing pages/templates and web form templates at t global level
- Deploy best practices and integrate Marketo into the corporate CRM
- Work closely within marketing/IT team(s) to improve the capturing of information of web visitors' activities
- Implement operational requirements for global communication governance and communication process/calendar
- Develop and execute global strategies to maximize and optimize the database enabling ability to manage relevant communications.
- Collaborate with functional leads in the sales group and IT on enhancing and troubleshooting issues with the lead creation and integration
- Develop and implement data quality and enrichment programs utilizing external data sources
- Advise on best practices and train marketing peers with regard to marketing automation capabilities, testing, and projected results
- Work with key stakeholders to guide, design and execute automated marketing campaigns and programs such as Lead Scoring, Lead Nurturing, trigger based campaigns
Skills/Knowledge
- Very clear/solid understanding of automation tools, specifically Marketo (3 years in depth experience preferred)
- Strong workflow process a must
- Familiar with CRM and/or automation tools and their integration points and business values
- Ability to work closely with others in a team environment
- Innate ability to collaborate and develop positive business relationships with all cross-functional areas within OSIsoft at a global level
- Proficient in recommending best practices and managing governance of operational needs
- Basic knowledge or html and/or web design helpful
- Ability to work in a fast paced environment working with multiple teams including web development, IT, Sales, and Marketing
- Experience managing projects of varying complexity; time management and project management are critical skills
- Exceptional communication, interpersonal, team building, and support skills
- Demonstrate resourcefulness, motivation, initiative, and leadership
Desired Key Traits:
- Analytical
- High energy
- Disciplined
- Personable
- Process-oriented
- Collaborative
Experience
- 5-7 years of marketing experience with focus in operations, database, reporting and/or automation
Location: San Leandro, CA
Apply Online: http://www.osisoft.com/company/careers
Email: Kvahlsing@osisoft.com
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