Cogniance, a fast-growing Silicon Valley-based professional services software consultancy, is changing the way early-stage companies around the world turn great ideas into successful products. We act as "intelligence multiplier" to venture-funded software companies and innovation labs by putting together high-caliber teams capable of handling complex user experience, design, and technical challenges inherent in new product development. Since its founding in 2008 Cogniance has been a key driver of success of its many clients who have gone on to secure additional funding, get acquired, or go public through an IPO.
We are looking for a great marketing professional with a strong desire to explore the latest lead generation, social marketing, viral outreach, events marketing and plain old guerilla marketing to establish a brand presence and further accelerate customer acquisition for Cogniance.
As Marketing Manager you will play a key part in implementing our marketing strategy, creating, running and tracking marketing campaigns, and working with our lead generation group to generate qualified leads for our sales team. You will lead the marketing team and work closely with the sales team making sure our marketing strategy is implemented and aligned across all channels.
You will be responsible for:
- Ownership of the Cogniance brand
- Planning of campaigns
- Tactical implementation of the company's Marketing Plan, including preparation and running of marketing campaigns, assembly of marketing and PR components, lead generation activities
- Research and identify potential customers
- Create viral and social media campaigns
- Develop content for company's online presence
- Participate in industry networking events on a frequent basis
- Track response rates of company's marketing activities
- Coordination of development of marketing pieces for print and online
- Develop procedures and streamline processes for marketing activities
Skills/Experience:
- Strong passion for marketing
- Strong analytical skills
- Excellent verbal/written communication skills a must
- Ability to work independently as well as in teams
- Strong time management skills
- Proficiency in Word, Excel, PowerPoint, GoogleDocs
- Avid user of online social media tools and platforms including Facebook, Twitter, LinkedIn, WordPress, etc.
- Exceptional attention to detail
- Bachelor's or Master's Degree preferred
Personal attributes:
- A positive attitude with a great personality
- Outgoing and socially minded – there is a lot of networking events in our industry
- Highly motivated, bright, and honest, a self starter with high energy
- Be successful in a highly dynamic environment
- Resourceful and Self-motivated
- Able to work on multiple projects in parallel
- Adapt to changing priorities without slowing down
- Be effective under tight deadlines and time pressure
What we offer:
Cogniance offers excellent benefits and a competitive salary. The position is located in Menlo Park, CA.
Please send resume to: hr@cogniance.com
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