iParadigms is the world's leading provider of originality checking and plagiarism prevention services. The award-winning Turnitin and iThenticate product families offer affordable, web-based services that are #1 by any standard: the most used, the most effective, and the most trusted services of their kind. iParadigms has partnered with many of the world´s leading content providers to protect their content from misappropriation. iParadigms does business with over 10,000 organizations, 840,000 instructors, in over 110 countries in 10 different languages, and has processed over 120 million submissions. We are located next to the beautiful City Center in downtown Oakland, at the 12th St BART Station. The location also makes for easy freeway access to downtown Oakland.
The Opportunity:
iParadigms is a recognized leader in the education market serving over one million instructors in close to 10,000 institutions across the world. We are growing fast and are looking for an experienced marketing manager to help grow our market-leading product - Turnitin.
The marketing manager will be responsible for developing and executing marketing campaigns, including webcasts, customer testimonials, PR, social media and other demand generation campaigns. The candidate should have a solid understanding of the education market with experience selling to institutional decision markers (CTOs, CIOs, Superintendents, Principals); working across sales and product teams, and a passion for conveying how technology can help improve learning outcomes.
Your role:
• Conceptualize, build and deliver marketing campaigns to create leads that result in new business.
• Drive the creation of compelling marketing materials, including customer success stories, presentations and sales tools for use on web site and by sales team.
• Analyze and report on marketing efforts to understand ROI.
• Work with product management to drive product roadmap and communicate benefits to potential users.
• Evangelize product brands into social media outlets (Twitter, Facebook, LinkedIn, Blogs, vertical networks).
To succeed you will need…
• BA/BS required, MBA preferred.
• 5+ years experience in marketing for a high-tech company in the education market.
• Excellent oral and written communication skills.
• Familiarity with SaaS and subscription-based business
• Strong organizational skills to manage multiple projects simultaneously.
• Creative thinker who can conceptualize and execute innovative marketing campaigns.
• Outgoing, confident personality with ability to successfully drive projects across teams with limited guidance
• Familiarity with modern marketing practices, analytics and measurements
• Proven track record in creating successful marketing campaigns that have a demonstrable benefit on sales.
Benefits:
Core benefits include: health, dental, vision, life/disability, flexible-spending accounts, 401(k) with excellent employer match. iParadigms is located in downtown Oakland /City Center (right on the 12th street BART station) and offers great benefits, including generous paid time off, 11 company holidays plus 1 floating holiday, public transit and gym employer subsidies, refreshments. Salary commensurate with experience and education
To apply for this position, please email your resume in a standard Word or PDF document to jobs@iparadigms.com and please include the exact job title in the subject line as above. Submissions without the title in the subject line will not be received by the hiring manager. Please no agency submissions or calls.
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