Please direct your responses to: mafruha.haque@nexage.com
SENIOR MARKETING MANAGER - SAN FRANCISCO
LOCATION
San Francisco, CA
ABOUT NEXAGE
Nexage, Inc. is a 50+-person, venture-backed company headquartered in downtown Boston, MA, with offices in San Francisco and New York City. We value motivation, efficiency, and "working smart." We offer competitive salary/benefits and a great opportunity to grow with the company. The future is mobile and if you're interested in contributing to a game-changing platform, we want to hear from you. You'll be joining a very experienced team who are pioneering the next generation mobile media platform. Your creativity and ingenuity will be on the front lines of our offerings and will directly impact the success of our business.
We are a premium mobile advertising exchange that connects 300+ premium publishers with 220+ buyers, providing them an efficient, vibrant, and liquid marketplace. And we are leading the market in terms of prestige, technology, and growth. We are known across the market as straight shooters, problem solvers, and a team of people devoted to driving our customers' success and overall market growth. We are leaders in mobile programmatic and real-time bidding (RTB)—both are megatrends transforming mobile advertising. Our brand and technology leadership translates to growth.
Through our technology and our people, we bring a set of highly differentiated capabilities and solutions to the market. These solutions help premium publishers accelerate revenue and gain efficiencies, while also enabling buyers to gain the full benefit of a data-rich premium audience to drive campaign ROI.
We have momentum—and are looking to add the right talent to our strong, skilled team. Nexage is a smart mobile startup, with an entrepreneurial culture — and you can have a direct impact on the future of our business, starting now.
A high-performance marketing team is critical in a dynamic market where market norms shift and companies need to balance a steady voice and brand with the need to rapidly adapt to market changes. As a Senior Marketing Manager at Nexage based in San Francisco, you have experience with and understand the rapidly evolving ecosystem of mobile advertising. As importantly, you are plugged into the San Francisco mobile advertising market, especially the applications and game developer community. You know how to tap into and interpret market dynamics, balance how to respond to in-market dynamics and stay true to our brand, and plan and execute in-market initiatives (campaigns, events, etc). You are able to work closely with Sales so that marketing efforts are directly linked to sales priorities and performance.
ORGANIZATION
The position reports to the CMO and is central to driving up awareness and performance in the West Coast market. You will work closely with West Coast teams, including Publisher and Demand Sales, Publisher and Demand Services, Product, and Business Development. This position is based in San Francisco.
RESPONSIBILITIES
Marketing organizes operations into four inter-related areas: Strategy & Analytics, Market Engagement, Channel Marketing, and Marketing Operations. You will lead or participate in all of these areas, with special focus on the West Coast market.
Lead: West Coast market analysis focused on provide specific intelligence to help us extend awareness on the West Coast and as insight to help all of Nexage learn and execute to drive market performance
Lead: Planning and executing West Coast marketing initiatives, including but not limited to in external events, meet-ups, Nexage Forums, and social events
Participate: in West Coast channel marketing activities, working with the Channel Marketing lead, West Coast sales and publisher/demand services teams
Participate: in our strategy and analytics capability by providing information and insights from the West Coast market, and then synthesizing those inputs to refine/extend our current go to market strategy
Participate: in broader (outside the West Coast market) market engagement activities
Participate: in PR activities for all markets, including reporters that focus on the West Coast and app/gaming markets
Participate: in marketing operations efforts including enhancements to our creative and web efforts and other ops and infrastructure efforts to drive efficiency and effectiveness
Develop world-class market assets including core assets (e.g., corporate deck), media-facing assets (e.g., by-lines, press releases), and event-based assets (e.g., sales efforts)
QUALIFICATIONS
As a marketing professional, you have 3-6 years of experience in relevant positions, have deep knowledge of the West Coast market, and are active in the San Francisco and Bay Area app/gaming and/or mobile advertising community. You have at least 2 years of experience in digital advertising, with mobile advertising (tech, supply, or demand) a big plus. You must be able to demonstrate multiple successful deliveries of marketing activities. Experience in a start-up environment is a huge plus but not necessary providing you have demonstrated an entrepreneurial approach in your roles.
You have superior written and verbal communication skills; strong quantitative skills are a plus. You are creative when appropriate, but analytic in execution. You are relentlessly focused on delivery of results. You don't allow obstacles to deflect or deter you; you are a master of prioritization of your own time and the team's time. You have the charisma to get people to follow you, but the organizational skills to keep them pulling together towards the right goals.
You probably have at least a bachelor's degree, but not necessarily if you are able to demonstrate past successes. You are a team player, can and will contribute to the company's culture and spirit, and are a leader. You have a passion for growing companies and for seeing the outcomes that your vision and work have on consumers, businesses, and the industry. You aspire to great things, and are willing to work to get there.
ADDITIONAL INFORMATION
Nexage prides itself in building exceptional career opportunities and offering outstanding benefits to our team such as PPO and HMO health plan options, tuition reimbursement, mobile phone reimbursement, and more.
In that regard, Nexage is not your average company. We have the enthusiasm of a start-up; a culture driven from industry veterans committed to long-term growth; and the benefits package of a mature, industry leader. We offer great benefits for a very simple reason: we can attract the best people then enable them to focus on the extraordinary opportunity in front of them (without worrying about incomplete or inadequate benefits). Nexage is a great place to work.
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