Please direct your responses to: http://jobs.channel-impact.com
Position Overview:
Channel Impact is seeking a full time channel and alliances Public Relations Manager to assist our high tech client with developing and executing their traditional and social media relations plan. This is an opportunity for you to play a key role in executing PR programs that drive awareness, education and engagement with channel and alliance partners for the client's partner programs.
This is a W2 opportunity with Channel Impact.
Responsibilities Include:
• Develop and implement internal and external global partner communications strategy leveraging a variety of communications strategies – including traditional and social media, direct channels, events – to support partner engagement, education and sales effectiveness
• Development and management of all social media platforms already established for the Partners and Alliances organization (Twitter, FB, LinkedIn Groups etc)
• Partner with the client's social media team to help drive digital executive program/social media strategy, planning and execution for the partner team.
• Implements processes, procedure and templates to operationalize the channel PR process
• Work closely with key internal stakeholders (corporate marketing, alliances teams, partner program development, partner account teams and theater marketing) to communicate partner campaigns based on partner segments
• Elevate awareness and understanding of the client's Partner Program overall, differentiate it in the marketplace and prove the success and traction of the program with joint customer/partner wins and success stories.
• Manage strategic planning, execution, and measurement of outbound communication programs in partnership with field and various business group teams
• Demonstrate strong collaboration skills to interact and influence key stakeholders in field marketing, field sales, business groups and marketing to drive the execution of key programs
• Possess keen analytical skills to develop, measure, report and analyze results of all communications programs
• Team player that can localize and effectively leverage programs from other marketing teams
Skills Required:
• 8-10 years of partner marketing experience, with a strong understanding of partner business models (VARs, distribution, SIs, ISVs, etc.) and effective marketing strategies
• Experience working with the channel publications (ie. CRN)
• Strong people and collaborative skills necessary to work effectively across multiple global functions and with varied levels of management
• Exceptional written, copy editing and verbal communication skills
• Excellent program management skills and able to work in a cross-functional, fast-paced team
• Strong team player with a positive attitude and strong sense of accountability
• Experience in enterprise technology, networking, hardware or software essential, strong channel experience and knowledge preferred.
• Proven results devising and executing communications programs relevant to alliance and channel partners.
• Experienced social media practitioner with proven results in building awareness and engagement with targeted audiences
• Demonstrated ability to raise mindshare among channel partners through variety of channels and vehicles
• Strong interpersonal skills and ease at influencing and executing programs in a matrixed organization at all levels
• Excellent project management and decision-making skills
• Ability to manage internal and external vendors, ensuring projects stay on track and within budget
• Proactive, self-motivated individual with the ability to work independently and manage multiple priorities
• Creative, accountable, disciplined and holds to the highest levels of integrity
• Bachelor's degree in PR, journalism, English or related field required.
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