Please direct your responses to: terry.domino@apollogrp.edu
Company Overview
Apollo Group, Inc. was founded in 1973 in response to a gradual shift in higher education demographics from a student population dominated by youth to one in which approximately half the students are adults and over 80 percent of whom work full-time. Apollo�s founder, John Sperling, believed -- and events proved him right -- that lifelong employment with a single employer would be replaced by lifelong learning and employment with a variety of employers. Lifelong learning requires an institution dedicated solely to the education of working adults.
Today, Apollo Group, Inc., through its subsidiaries, University of Phoenix, Apollo Global, College for Financial Planning, and Institute for Professional Development, has established itself as a leading provider of higher education programs for working adults by focusing on servicing the needs of the working adult. Apollo Group is the largest education service provider in North America and has the world's largest educational social network. Apollo is building state of art learning platforms in creating a virtual and highly engaging learning experience. The learning platforms which are built as a cloud based (Education-as-a-Service) bring a more scientific and social approach to the learning experience. We are changing the way people learn and interact via advanced, scalable learning solutions.
Department Overview
The Marketing Department for University of Phoenix Continuing Education Division is responsible for marketing the University's growing Continuing Education offering to our wide-ranging and diverse audiences. This offering consists of Individual Courses, Certificate programs, Professional Development, and Test Preparation courses. The position is part of the University's corporate Marketing Department of approximately 180 people and is located in San Francisco.
Position Summary
Leads all activities related to a group of products or a market segment. Specifically will define, create and evaluate business and marketing plans for specific market segments with the goal of building that business, generating leads and driving revenue. Leads execution, measurement and refinement of all marketing plans targeted at a segment or for a certain product line. Incumbent is responsible for the revenue and profitability contribution of products to the overall non-degree plan.
Responsibilities
• Create and manage annual marketing and business plans for identified segments or product lines. Work with deans and degree marketing counterparts as appropriate to ensure smooth execution.
• Lead and manage the efforts of internal cross-functional teams and external agencies to ensure quality, on-time delivery of marketing programs across multiple channels. Lead strategy, write creative briefs and drive execution of marketing programs including but not limited to:
o Advertising (print and digital)
o Large-scale, multi-cell direct mail campaigns
o In-house and 3rd party email campaigns
o Phoenix.edu website
o Paid search (SEM)
o Organic Search (SEO)
o Affiliate marketing
o Collateral development
• Proactively grow and optimize performance of assigned product areas to deliver against department P&L. Proactively adjust campaigns, activities and priorities as appropriate to ensure P&L plan is met. Identify and set direction to meet KPIs (key performance indicators).
• Proactively determine customer/student needs and identify new product opportunities through primary and secondary research, internal business unit input, and competitive market analysis. Determine how to segment a particular market and then translate market needs into product requirements for development of new products or market-driven maintenance of existing products. Classify and prioritize markets to pursue.
• Through competitive analysis and financial analysis, lead the recommendation of optimal pricing for new and existing products.
• Serve as voice of the customer internally and "go-to expert" for a specific segment. Develop personas that demonstrate clear insight to the student for a segment and clearly communicate to cross-functional internal groups.
• Develop value propositions, positioning and messaging for a group of products and associated marketing campaigns.
• Develop and execute go-to-market strategies for new products.
• Proactively analyze marketing campaign performance and ROI and develop implications from that intelligence that continually improve performance.
• Initiate development of relevant tools, templates, systems and processes that improve execution efficiency and effectiveness.
• Perform other duties as assigned or apparent.
Knowledge Skills & Abilities
• Ability to train and guide direct reports to necessary performance.
• Demonstrated leadership skills including ability to set a vision, communicate rationale, and incent others to support a defined direction.
• Strong quantitative analytic skills including modeling, financial analysis and using data to set and measure outcomes and determine strategy. Ability to tell a clear story with data.
• Demonstrated success developing, executing and analyzing both offline and digital marketing campaigns inclusive of direct mail, SEM, SEO, web site and email marketing.
• Excellent leader-level verbal and written communication skills. Ability to support vision and decisions with clearly articulated rationale and data. Proficient in developing PowerPoint presentations and recommendations at level appropriate for senior leadership.
• Strong leadership-level interpersonal skills with ability to influence and build strong relationships cross-functionally and at multiple levels of an organization.
• Demonstrated understanding of lead generation and how to advance leads through a lead funnel.
• Self-motivated, with a well developed ability to grasp assignments and manage them from inception through to completion. Comfortable working in a fast-changing environment and juggling multiple priorities.
• Flexible and able to deal with ambiguous projects and adjust to a changing environment.
• Creative problem solving skills.
• Experience and comfort working in a large, matrix organization.
• Ability to lead through influence rather than authority.
• Experience leading development of processes from scratch. Ability to bring structure and solution to a "blank slate".
Qualifications
Basic Qualifications:
• Bachelor's degree required.
• Minimum of 7 years experience in product marketing, brand management, marketing management or consumer marketing required.
Additional Qualifications:
• Experience in B2B (business-to-business) marketing or product management strongly preferred.
• Strong project management skills, including demonstrated track record in managing manage multiple, large, complex, integrated cross-functional projects from inception to completion preferred.
• Experience managing professional staff as direct reports preferred.
• Experience managing P&L preferred.
How to Apply
To be considered for this position, please submit your resume/CV via the Apollo Group Careers website
(http://jobs-apollo.com/).
Equal Employment Opportunity
Apollo Group is an Equal Opportunity Employer and welcomes diversity.
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