Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup
Crawford Group (www.crawfordgroup.com) is looking for a Marketing Communications Manager for a consulting assignment with one of our high-tech clients located in Santa Cruz, CA. This consultant will be responsible for market message development and alignment with the overarching Marketing Strategy. The consultant will help develop, execute and measure strategic integrated marketing communications plans targeted at the gaming audience. The Marketing Communications Manager will work closely with Product and Solution Marketing as well as the Sr. Manager of Brand Strategy and Planning to develop the communications plan. This individual will liaise will all marketing teams (PR, demand generation, digital marketing, events, communications/social, channels and strategic partners) as well as other relevant business partners to ensure an integrated marketing strategy and execution plan. The consultant will report on the success of the plan at key intervals and collaborate with key plan stakeholders to adjust as needed to reach the corporate objectives.
Specific responsibilities:
Develop market messages and ensures consistency
Lead the marketing communications strategy planning and execution with participation from product and solution marketing, to ensure the achievement of business unit goals and objectives; increase brand recognition, and enhance client's market position
Serve as primary marketing liaison with other marketing teams/cross-functional partners to brief, review, select and incorporate their individual plans into a larger marketing communications plan
Provide guidance to marketing and brand leaders on timing and appropriateness of messaging and tactical marketing communications mix
Lead the marketing communications plan execution and measure effectiveness at key intervals throughout its implementation, adjust accordingly to ensure best in class marketing plan that delivers significant business impact for client
Build and maintain working relationships with other cross functional partners to ensure marketing is collaborating effectively across the enterprise
Manage the creative agency relationship, whether internal or external to ensure timely and quality execution
Manage the budget, track and develop, extend, and socialize the Marketing calendar (reflect the comprehensive marketing strategy over a rolling 18 month period)
In every interaction it is the consultants' responsibility to take on the role of coach and mentor and demonstrate values of curiosity, respect, teamwork, confidence
Skills:
Minimum 5+ years developing, implementing and measuring marketing communications plans
3+ years of gaming marketing communications experience preferred, but not required
Strong writing/editing capabilities
Knowledge and/or interest in gaming a plus
Knowledge and application of the Pragmatic Marketing Framework
Understanding of how to develop a multi-faceted marketing communications plan
Experience with the buy-cycle and general knowledge of which marketing communications strategies and tactics to use at each stage
Excellent interpersonal skills, communication and presentation skills including the ability to effectively influence and communicate cross-functionally with senior levels of management within company and across external partners
Excellent project management skills, with ability to track multiple simultaneous projects and deliverables
Confident, calm, organized and flexible
Some experience with digital media and digital marketing
Marketing or Business degree a must
RATE: D.O.E., as W-2 employee of Crawford Group; benefits available
LOCATION: 75% onsite at client's office in Santa Cruz, CA; 25% offsite/remote. Local, S.F. Bay area applicants only, please. No phone calls.
HOURS/DURATION: FT; January, 2014 – December 31, 2014
Interested? Apply online and upload your resume in MS Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
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