Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup
Crawford Group (www.crawfordgroup.com) is hiring a full time Marketing Programs Manager Consultant for our client, Google's Brand Display product. This assignment offers a unique opportunity to make your mark on Google's next major business and be at the forefront of digital marketing. Using your B2B skills in a start-up environment, you�ll create awareness, educate and activate for large advertisers about Google's brand display solutions.
You will drive Google's Brand Display positioning and voice at all levels of the organization, develop communications plans to engage and educate, manage programs, and produce creative ways to "bring to life" our brand solutions. You will also be a close partner to our Sales Organization and Product Management teams to develop and execute marketing programs that establish fresh thinking in the industry, reach new clients, and deepen engagement with existing clients. Ultimately, your job is to help translate the potential of Brand Display to large advertisers, increasing our share of wallet, and help grow Google's Brand Display share of the advertising market.
Responsibilities:
Lead large advertiser programs, communication planning and marketing campaigns to drive brand display business growth
Develop thought-leadership materials, sales collateral, case studies and other content designed to accelerate display business momentum and better engage brand customers
Coordinate appropriately across direct sales, product marketing, and research to ensure that campaigns reach target audiences through all appropriate touch points
Qualifications:
7-10 years relevant combined marketing programs, marcom, field marketing, advertising, product marketing experience
Significant experience in media and/or technology marketing in a leading media and/or consumer technology company, ideally with an emphasis on B2B marketing
Solid marketing and management experience, some international experience preferred
Superior business sense, problem solving, project management and analytical skills
Proven track record of results, demonstrated accountability for achieving individual and shared goals.
Creativity to bring fresh ideas into solution positioning and marketing campaigns
Superior project and budget management skills, illustrated by strong track record of working in cross-functional environments
Outstanding communication skills; ability to translate complexity into simple and intuitive language
Proven ability to manage teams and lead multiple projects in a dynamic and cross-functional environment. Strong attention to detail
BA/BA degree or equivalent required (MBA preferred)
RATE: D.O.E, as a w2 employee of Crawford Group (benefits available)
LOCATION: Onsite at Google campus in Mt. View, CA. Local, S.F. Bay area applicants only, please. No phone calls.
HOURS/DURATION: FT; ASAP – May 30, 2014
Interested? Apply online and upload your resume in MS Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
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