Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup
Crawford Group (www.crawfordgroup.com ) is hiring a full time Marketing Programs Manager consultant for our client, Google. As a Marketing leader, you are a fully dedicated business leader, shaping the future of Google's Display performance products. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal advertiser/agency base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. The role enables you to shape the product development process, organize product launches from beginning to end and form future marketing strategy.
Responsibilities:
Responsible for building/creating messaging that delivers thought leadership about Google�s performance solutions to help marketers make the web work for them
Work closely with product management to develop high-level positioning and materials for launch and sustaining marketing
Work in collaboration with extended marketing team to build out key strategies per quarter based on product launches or strategic initiatives - build out activities plan based on social, email and general campaigns
Help develop sales narratives and case studies that the large advertiser/agency sales teams take to market: finding unique ways to package products and inspire Americas marketing community to do more with digital to reach their goals
Minimum Qualifications:
7-10 years relevant combined marketing programs, marcom, field marketing, product marketing experience
Preferred Qualifications:
Prior B2B experience in product marketing or the enterprise segment in cross-functional environments
Creative flair to bring fresh ideas into marketing campaigns (digital emphasis)
Go to market/launch experience
Proven success working in a rapidly changing work environment with a demanding pace and shifting priorities
Strategic mindset, solid messaging, positioning, communications, GTM experience
Outstanding communication skills; ability to translate complexity into simple and intuitive communications
Expertise in driving awareness and nurturing leads through sales funnels
Fluency in English
BA/BS degree or equivalent with strong academic performance; MBA preferred
RATE: D.O.E, as a w2 employee of Crawford Group (benefits available)
LOCATION: Onsite at Google campus in Mt. View, CA. Local, S.F. Bay area applicants only, please. No phone calls.
HOURS/DURATION: FT; ASAP – May 30, 2014
Interested? Apply online and upload your resume in MS Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
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