Please direct your responses to: casey@coitgroup.com
Demand Generation Marketer – San Francisco, CA
Who are we?
My client provides a customer success platform for SaaS businesses to increase revenue, using predictive analytics to engage at-risk customers and identify drivers of churn. For example, SaaS users with declining product usage might be at risk to renew their subscription. My client spots these patterns and alerts the vendor before it�s too late. We are backed by top-tier venture investors.
Who are you?
You are a demand gen ninja. Or a growth hacker. Or a B2B outbound marketer. No matter the title. You�ve turned marketing budget into gold: lots of well-qualified leads that sales people can close. Grab this opportunity to build our program from scratch and be the hero.
Success in this role means…
 Using our simple, strong and differentiated story to drive awareness and leads
 Running and optimizing programs across SEM, display, re-targeting and email marketing
 Maintaining a hunger to learn, adapt and perfect
Responsibilities
• Plan, implement and optimize demand gen campaigns
• Collaborate with sales and marketing colleagues to align around our go-to-market strategy
• Deploy and manage supporting tooling & systems; including marketing automation, search engine marketing, analytics
Qualifications
• You've done demand gen marketing before in B2B or B2C SaaS companies
• Excellent written and oral communications skills
• Excellent analytic skills
• Desire to define the culture of an early-stage, high growth potential start-up
• Bachelor's degree in Marketing, Business or a technical field
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