Please direct your responses to: terry.domino@apollo.edu
Company Overview:
Apollo Group, Inc. was founded in 1973 in response to a gradual shift in higher education demographics from a student population dominated by youth to one in which approximately half the students are adults and over 80 percent of whom work full-time. Apollo���s founder, John Sperling, believed -- and events proved him right -- that lifelong employment with a single employer would be replaced by lifelong learning and employment with a variety of employers. Lifelong learning requires an institution dedicated solely to the education of working adults.
Today, Apollo Group, Inc., through its subsidiaries, University of Phoenix, Apollo Global, College for Financial Planning, and Institute for Professional Development, has established itself as a leading provider of higher education programs for working adults by focusing on servicing the needs of the working adult. Apollo Group is the largest education service provider in North America and has the world�s largest educational social network. Apollo is building state of art learning platforms in creating a virtual and highly engaging learning experience. The learning platforms which are built as a cloud based (Education-as-a-Service) bring a more scientific and social approach to the learning experience. We are changing the way people learn and interact via advanced, scalable learning solutions.
Department Overview:
The Marketing Department for University of Phoenix Continuing Education Division is responsible for marketing the University�s growing Continuing Education offering to our wide-ranging and diverse audiences. This offering consists of Individual Courses, Certificate programs, Professional Development, and Test Preparation courses. The position is part of the University�s corporate Marketing Department of approximately 180 people and is located in San Francisco.
Position Summary:
This position will lead all B2B marketing campaign and product marketing activities for the Continuing Education division of Apollo Group � inclusive of University of Phoenix. Specifically they will define, create, guide execution and evaluate marketing campaigns and plans for the B2B channel focused both on enterprise customers and SMB. The goal will be to build that business by generating leads and driving revenue. This person will also work with colleagues on the B2B client account team to define shared or custom products (courses and programs) for B2B clients and launch them into that channel. They will evaluate new product opportunities, build business cases, prioritize opportunities and �sell� them internally to secure approval. Additionally, the will create the strategy and tactical plans for building out a business in the SMB market.
Responsibilities:
� Plan and guide execution for annual marketing plans for both B2B enterprise clients and the SMB channel. Campaign elements may include: online marketing such as email marketing, SEM, affiliate marketing and offline marketing such as direct mail, advertising, events etc.
� Develop go-to-market plans and manage the launch process for all new products (mostly courses and programs) in the B2B channel.
� Serve as key communication lead between marketing management, product marketing and the B2B channel sales/account management teams.
� Create and roll-out new processes and procedures that bring efficiency and a repeatable set of steps to launch of products and marketing campaigns for B2B.
� Ensure B2B account team is properly trained, informed and equipped to optimize the potential in Continuing Education.
� Lead delivery of the revenue and profitability aspects of the P&L for Continuing Education for the B2B channel.
� Identify new product opportunities for both the enterprise and SMB market within Continuing Education. Develop criteria by which to vet field suggestions/inquiries about new products, prioritize them and then create a mini business case as appropriate.
� Lead and manage the efforts of internal cross-functional teams and external agencies as they apply to management of B2B campaigns and product launches�.inclusive of writing any creative briefs as necessary.
� Serve as business owner/lead on web site needs for B2B (portals for enterprise, and public site for SMB). Lead SEO efforts for appropriate sites or sections of sites.
� Determine appropriate KPIS and guide delivery of dashboard reporting and appropriate outward communication of results.
� Proactively determine customer/student needs and identify new product opportunities through primary and secondary research, internal business unit input, and competitive market analysis. Determine how to segment a particular market and then translate market needs into product requirements for development of new products or market-driven maintenance of existing products. Classify and prioritize markets to pursue.
� Through competitive analysis and financial analysis, lead the recommendation of optimal pricing for new and existing products.
� Proactively analyze marketing campaign performance and ROI and develop implications from that intelligence that continually improve performance.
� Initiate development of relevant tools, templates, systems and processes that improve execution efficiency and effectiveness.
� Perform other duties as assigned or apparent.
Knowledge, Skills Abilities:
� Strong project management skills, including demonstrated track record in managing manage multiple, large, complex, integrated cross-functional projects from inception to completion.
� Prior experience managing a P&L required.
� Demonstrated leadership and communication skills including ability to set a vision, communicate rationale, and incent others to support a defined direction.
� Strong quantitative analytic skills including modeling, financial analysis and using data to set and measure outcomes and determine strategy. Ability to tell a clear story with data.
� Demonstrated success developing, executing and analyzing both offline and digital marketing campaigns inclusive of direct mail, SEM, SEO, web site, events and email marketing.
� Excellent leader-level verbal and written communication skills. Ability to support vision and decisions with clearly articulated rationale and data. Proficient in developing PowerPoint presentations and recommendations at level appropriate for senior leadership.
� Strong leadership-level interpersonal skills with ability to influence and build strong relationships cross-functionally and at multiple levels of an organization.
� Demonstrated understanding of lead generation and how to advance leads through a lead funnel.
� Self-motivated, with a well developed ability to grasp assignments and manage them from inception through to completion. Comfortable working in a fast-changing environment and juggling multiple priorities.
� Flexible and able to deal with ambiguous projects and adjust to a changing environment.
� Creative problem solving skills.
� Experience and comfort working in a large, matrix organization.
� Ability to lead through influence rather than authority.
� Experience leading development of processes from scratch. Ability to bring structure and solution to a �blank slate�.
Basic Qualifications:
� Bachelor�s degree required.
� Minimum of 7 years of experience in B2B product marketing, brand management, marketing management or consumer marketing required.
� Prior experience managing a P&L required.
Additional Qualifications:
� MBA Preferred.
� Sales or account management experience somewhere in career preferred.
How to Apply
To be considered for this position, please submit your resume/CV via the Apollo Group Careers website
(http://jobs-apollo.com/).
Equal Employment Opportunity
Apollo Group is an Equal Opportunity Employer and welcomes diversity.
Company Overview:
Apollo Group, Inc. was founded in 1973 in response to a gradual shift in higher education demographics from a student population dominated by youth to one in which approximately half the students are adults and over 80 percent of whom work full-time. Apollo���s founder, John Sperling, believed -- and events proved him right -- that lifelong employment with a single employer would be replaced by lifelong learning and employment with a variety of employers. Lifelong learning requires an institution dedicated solely to the education of working adults.
Today, Apollo Group, Inc., through its subsidiaries, University of Phoenix, Apollo Global, College for Financial Planning, and Institute for Professional Development, has established itself as a leading provider of higher education programs for working adults by focusing on servicing the needs of the working adult. Apollo Group is the largest education service provider in North America and has the world�s largest educational social network. Apollo is building state of art learning platforms in creating a virtual and highly engaging learning experience. The learning platforms which are built as a cloud based (Education-as-a-Service) bring a more scientific and social approach to the learning experience. We are changing the way people learn and interact via advanced, scalable learning solutions.
Department Overview:
The Marketing Department for University of Phoenix Continuing Education Division is responsible for marketing the University�s growing Continuing Education offering to our wide-ranging and diverse audiences. This offering consists of Individual Courses, Certificate programs, Professional Development, and Test Preparation courses. The position is part of the University�s corporate Marketing Department of approximately 180 people and is located in San Francisco.
Position Summary:
This position will lead all B2B marketing campaign and product marketing activities for the Continuing Education division of Apollo Group � inclusive of University of Phoenix. Specifically they will define, create, guide execution and evaluate marketing campaigns and plans for the B2B channel focused both on enterprise customers and SMB. The goal will be to build that business by generating leads and driving revenue. This person will also work with colleagues on the B2B client account team to define shared or custom products (courses and programs) for B2B clients and launch them into that channel. They will evaluate new product opportunities, build business cases, prioritize opportunities and �sell� them internally to secure approval. Additionally, the will create the strategy and tactical plans for building out a business in the SMB market.
Responsibilities:
� Plan and guide execution for annual marketing plans for both B2B enterprise clients and the SMB channel. Campaign elements may include: online marketing such as email marketing, SEM, affiliate marketing and offline marketing such as direct mail, advertising, events etc.
� Develop go-to-market plans and manage the launch process for all new products (mostly courses and programs) in the B2B channel.
� Serve as key communication lead between marketing management, product marketing and the B2B channel sales/account management teams.
� Create and roll-out new processes and procedures that bring efficiency and a repeatable set of steps to launch of products and marketing campaigns for B2B.
� Ensure B2B account team is properly trained, informed and equipped to optimize the potential in Continuing Education.
� Lead delivery of the revenue and profitability aspects of the P&L for Continuing Education for the B2B channel.
� Identify new product opportunities for both the enterprise and SMB market within Continuing Education. Develop criteria by which to vet field suggestions/inquiries about new products, prioritize them and then create a mini business case as appropriate.
� Lead and manage the efforts of internal cross-functional teams and external agencies as they apply to management of B2B campaigns and product launches�.inclusive of writing any creative briefs as necessary.
� Serve as business owner/lead on web site needs for B2B (portals for enterprise, and public site for SMB). Lead SEO efforts for appropriate sites or sections of sites.
� Determine appropriate KPIS and guide delivery of dashboard reporting and appropriate outward communication of results.
� Proactively determine customer/student needs and identify new product opportunities through primary and secondary research, internal business unit input, and competitive market analysis. Determine how to segment a particular market and then translate market needs into product requirements for development of new products or market-driven maintenance of existing products. Classify and prioritize markets to pursue.
� Through competitive analysis and financial analysis, lead the recommendation of optimal pricing for new and existing products.
� Proactively analyze marketing campaign performance and ROI and develop implications from that intelligence that continually improve performance.
� Initiate development of relevant tools, templates, systems and processes that improve execution efficiency and effectiveness.
� Perform other duties as assigned or apparent.
Knowledge, Skills Abilities:
� Strong project management skills, including demonstrated track record in managing manage multiple, large, complex, integrated cross-functional projects from inception to completion.
� Prior experience managing a P&L required.
� Demonstrated leadership and communication skills including ability to set a vision, communicate rationale, and incent others to support a defined direction.
� Strong quantitative analytic skills including modeling, financial analysis and using data to set and measure outcomes and determine strategy. Ability to tell a clear story with data.
� Demonstrated success developing, executing and analyzing both offline and digital marketing campaigns inclusive of direct mail, SEM, SEO, web site, events and email marketing.
� Excellent leader-level verbal and written communication skills. Ability to support vision and decisions with clearly articulated rationale and data. Proficient in developing PowerPoint presentations and recommendations at level appropriate for senior leadership.
� Strong leadership-level interpersonal skills with ability to influence and build strong relationships cross-functionally and at multiple levels of an organization.
� Demonstrated understanding of lead generation and how to advance leads through a lead funnel.
� Self-motivated, with a well developed ability to grasp assignments and manage them from inception through to completion. Comfortable working in a fast-changing environment and juggling multiple priorities.
� Flexible and able to deal with ambiguous projects and adjust to a changing environment.
� Creative problem solving skills.
� Experience and comfort working in a large, matrix organization.
� Ability to lead through influence rather than authority.
� Experience leading development of processes from scratch. Ability to bring structure and solution to a �blank slate�.
Basic Qualifications:
� Bachelor�s degree required.
� Minimum of 7 years of experience in B2B product marketing, brand management, marketing management or consumer marketing required.
� Prior experience managing a P&L required.
Additional Qualifications:
� MBA Preferred.
� Sales or account management experience somewhere in career preferred.
How to Apply
To be considered for this position, please submit your resume/CV via the Apollo Group Careers website
(http://jobs-apollo.com/).
Equal Employment Opportunity
Apollo Group is an Equal Opportunity Employer and welcomes diversity.
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