Please direct your responses to: hljobs@hiplink.com
Marketing Manager -Enterprise Software 5+ yrs Exp
HipLink � Los Gatos, CA
We are currently looking for a hands on _ Marketing Manager_ to join our dynamic and growing team. The Marketing Manager will be responsible for managing and executing the company�s marketing strategy to strengthen the Hiplink brand, to increase awareness of its expertise and products though media and target client outreach and to gain new clients through campaigns. This role will lead the marketing communication strategy and will also drive marcom deliverables for high-priority corporate trade shows and events.
Responsibilities
Lead the marketing strategy and drive marcom deliverables
Drive development of the strategic tradeshow and event marketing communications plan, including: objectives and strategy, attendee profile, audience acquisition strategy, and internal and external communications plan
Gather content and manage review cycles for internal and external communications
Manage and drive engagement with internal marketing disciplines including: web services, corporate editorial, corporate brand
Manage and drive program deliverables which may include: internal and external web pages, pre-event and post-event communications, direct mail, event collateral, booth displays, and speaker presentation formatting
Manage execution and measure effectiveness of outreach campaigns through lead generation
Manage speaking engagements and educational webinars
Manage all tradeshows
Research target audience and existing client characteristics to fine-tune messaging
Develop new on-line and traditional campaigns to reach target audience
Create and manage newsletter distribution and actively increase subscriber base
Act as technology / product / solution spokesperson internally (sales, marketing) and externally (analysts, press, industry events and conferences)
Some travel may be required
The ideal candidate will have...
5+ years work experience in Marketing, including a strong background in leveraging on-line tools and marketing communications experience in the software industry.
Experienced marketing professional with extensive knowledge of marketing best practices
Ability to develop strategy, as well as flawlessly execute plan
Strong understanding of how marketing communications strategy is applied for Trade Shows and Events
Extremely detail-oriented with excellent organizational and problem-solving skills
Ability to multi-task, manage multiple projects and meet established deadlines
Ability to work independently and be self-directed
Excellent written and verbal communication skills in addition to a high level of accuracy and attention to detail
Excellent project management, organizational, written and verbal skills; strong analysis and decision-making abilities
Bachelor�s Degree in Business, Marketing, Communications or similar
.
COMPANY OVERVIEW
HipLink Software (formerly Semotus Solutions) was founded in 1993 with corporate headquarters in the heart of Silicon Valley California. As a stable, profitable, woman-owned business, HipLink continues to demonstrate a high commitment to its customers, while introducing numerous technological innovations. HipLink Software has been the premier provider of software for wireless text and voice communication to global organizations of all sizes for over fifteen years.
The first implementation of HipLink was in 1995 in a major project with Nextel. Since then, HipLink Software has grown to serve hundreds of customer organizations while benefiting millions of people. Successfully deployed across multiple verticals, HipLink is meeting needs for IT alerting, alarm management, emergency response, mass notification and business continuity.
Customers include Wells Fargo, Unisys, Kaiser Permanente, Honeywell, Hewlett Packard, St. John Medical Center, O�Hare International Airport, General Motors Corporation, Cablevision, Government of Alberta Canada, Westchester County, Toronto Police Department and Lockheed Martin, to mention a few.
Whether enabling emergency messaging to thousands of people in cities and universities, insuring hospitals, fire departments, airports, and other institutions can quickly notify responders and volunteers, or integrating with help desk and other business software for wireless paging to insure customer service levels, millions of people have benefited from HipLink.
BENEFITS OFFERED
Competitive medical, dental and vision plans
Vacation, Sick and Holidays
Employee 401 (k) with a company match
Location-Location-Location-Located in rustic Los Gatos, CA we overlook the beautiful Vasona Park.
Visit our website http://www.hiplink.com
Marketing Manager -Enterprise Software 5+ yrs Exp
HipLink � Los Gatos, CA
We are currently looking for a hands on _ Marketing Manager_ to join our dynamic and growing team. The Marketing Manager will be responsible for managing and executing the company�s marketing strategy to strengthen the Hiplink brand, to increase awareness of its expertise and products though media and target client outreach and to gain new clients through campaigns. This role will lead the marketing communication strategy and will also drive marcom deliverables for high-priority corporate trade shows and events.
Responsibilities
Lead the marketing strategy and drive marcom deliverables
Drive development of the strategic tradeshow and event marketing communications plan, including: objectives and strategy, attendee profile, audience acquisition strategy, and internal and external communications plan
Gather content and manage review cycles for internal and external communications
Manage and drive engagement with internal marketing disciplines including: web services, corporate editorial, corporate brand
Manage and drive program deliverables which may include: internal and external web pages, pre-event and post-event communications, direct mail, event collateral, booth displays, and speaker presentation formatting
Manage execution and measure effectiveness of outreach campaigns through lead generation
Manage speaking engagements and educational webinars
Manage all tradeshows
Research target audience and existing client characteristics to fine-tune messaging
Develop new on-line and traditional campaigns to reach target audience
Create and manage newsletter distribution and actively increase subscriber base
Act as technology / product / solution spokesperson internally (sales, marketing) and externally (analysts, press, industry events and conferences)
Some travel may be required
The ideal candidate will have...
5+ years work experience in Marketing, including a strong background in leveraging on-line tools and marketing communications experience in the software industry.
Experienced marketing professional with extensive knowledge of marketing best practices
Ability to develop strategy, as well as flawlessly execute plan
Strong understanding of how marketing communications strategy is applied for Trade Shows and Events
Extremely detail-oriented with excellent organizational and problem-solving skills
Ability to multi-task, manage multiple projects and meet established deadlines
Ability to work independently and be self-directed
Excellent written and verbal communication skills in addition to a high level of accuracy and attention to detail
Excellent project management, organizational, written and verbal skills; strong analysis and decision-making abilities
Bachelor�s Degree in Business, Marketing, Communications or similar
.
COMPANY OVERVIEW
HipLink Software (formerly Semotus Solutions) was founded in 1993 with corporate headquarters in the heart of Silicon Valley California. As a stable, profitable, woman-owned business, HipLink continues to demonstrate a high commitment to its customers, while introducing numerous technological innovations. HipLink Software has been the premier provider of software for wireless text and voice communication to global organizations of all sizes for over fifteen years.
The first implementation of HipLink was in 1995 in a major project with Nextel. Since then, HipLink Software has grown to serve hundreds of customer organizations while benefiting millions of people. Successfully deployed across multiple verticals, HipLink is meeting needs for IT alerting, alarm management, emergency response, mass notification and business continuity.
Customers include Wells Fargo, Unisys, Kaiser Permanente, Honeywell, Hewlett Packard, St. John Medical Center, O�Hare International Airport, General Motors Corporation, Cablevision, Government of Alberta Canada, Westchester County, Toronto Police Department and Lockheed Martin, to mention a few.
Whether enabling emergency messaging to thousands of people in cities and universities, insuring hospitals, fire departments, airports, and other institutions can quickly notify responders and volunteers, or integrating with help desk and other business software for wireless paging to insure customer service levels, millions of people have benefited from HipLink.
BENEFITS OFFERED
Competitive medical, dental and vision plans
Vacation, Sick and Holidays
Employee 401 (k) with a company match
Location-Location-Location-Located in rustic Los Gatos, CA we overlook the beautiful Vasona Park.
Visit our website http://www.hiplink.com
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