Please direct your responses to: jobs@thesagegroup.com
The Sage Group is looking for a Partner Marketing Programs Operations Manager to work with their client, a leading global interconnection platform company on the Peninsula. As part of the Global Demand Center Operations team, you will play a critical role in building a world-class lead generation engine by supporting both global and regional partner marketing programs and sales teams in executing best-in-class demand generation programs and lead management process and infrastructure. Utilizing the company���s marketing automation (Marketo) and sales automation (SFDC) platforms, you will be the go-to person for the development and execution of marketing programs that support our client���s revenue generation goals from the partner channel.
Responsibilities Include:
� Assess and document the current partner marketing programs execution processes, database and lead management operations and determine actions for improvement and optimization
Work with the partner marketing programs and sales teams to determine and implement requirements on a go-forward basis
Partner with counterparts within the Demand Center Operations team, IT and Sales Operations to implement required changes to the marketing automation (Marketo) and CRM (SFDC) platforms and processes
� Directly manage the development, execution and measurement of demand generation and lead nurturing programs with partners and through the partner channel
Work closely with partner marketing programs and sales team members to gather requirements and execute programs within the tools in a timely manner and following standards and best practices
Design and actively manage a set of agreed-upon service level agreements (SLAs) for program execution and quality assurance
Manage and distribute program reporting to all key stakeholders; analyze performance data with the goal of making improvement recommendations
Develop and maintain an overall partner marketing program project plan that tracks all program execution requirements and enables proper prioritization and resource allocation planning
� Actively manage the flow of leads through the lead lifecycle (capture, nurture, score, distribute, close)
Work closely with partner marketing programs teams in capturing leads from across all partner marketing activities (digital, local events, tradeshows, etc.) and loading to the marketing automation system
Partner with partner sales teams in managing the lead flow from marketing to sales:
o Assist with the lead assignment process
o Develop and monitor a set of agreed-upon service level agreements (SLAs) for lead follow-up
o Develop and manage a set of agreed-upon service level agreements (SLAs) for lead feedback from sales (invalids, nurture, recycle, etc.)
o Monitor and provide ongoing optimization support for lead qualification thresholds (lead scoring and distribution)
Skills Required:
� 5-7 years experience in B2B marketing operations / demand generation environment, including 2-4 years of experience with Marketing Automation and SFA tools; previous, hands-on experience with Marketo and Saleforce.com is highly desired
� 3-5+ years experience working in a global company and coordinating and aligning work in a multi-national environment
� Strong project management and planning skills to manage multiple projects simultaneously for seamless execution
� Ideal candidate will be flexible and have the ability to think/act strategically as well as roll up their sleeves and work as an individual contributor to meet goals
� Proven technical, analytical and quantitative skills coupled with effective communication skills (verbal and written) that enable translating complex issues into productive discussions / actions at the executive and operational levels
� Experience in working with sales, sales operations, marketing, and IT teams in developing and implementing processes, business requirements, and systems
� Expertise with Microsoft Office applications; strong familiarity with HTML for creating landing pages and emails to support campaigns
� Experience in developing and executing marketing programs with channel partners highly desirable
Start: ASAP
Timing: 40 hours/week; 6 months to start
Location: Peninsula
The Sage Group is looking for a Partner Marketing Programs Operations Manager to work with their client, a leading global interconnection platform company on the Peninsula. As part of the Global Demand Center Operations team, you will play a critical role in building a world-class lead generation engine by supporting both global and regional partner marketing programs and sales teams in executing best-in-class demand generation programs and lead management process and infrastructure. Utilizing the company���s marketing automation (Marketo) and sales automation (SFDC) platforms, you will be the go-to person for the development and execution of marketing programs that support our client���s revenue generation goals from the partner channel.
Responsibilities Include:
� Assess and document the current partner marketing programs execution processes, database and lead management operations and determine actions for improvement and optimization
Work with the partner marketing programs and sales teams to determine and implement requirements on a go-forward basis
Partner with counterparts within the Demand Center Operations team, IT and Sales Operations to implement required changes to the marketing automation (Marketo) and CRM (SFDC) platforms and processes
� Directly manage the development, execution and measurement of demand generation and lead nurturing programs with partners and through the partner channel
Work closely with partner marketing programs and sales team members to gather requirements and execute programs within the tools in a timely manner and following standards and best practices
Design and actively manage a set of agreed-upon service level agreements (SLAs) for program execution and quality assurance
Manage and distribute program reporting to all key stakeholders; analyze performance data with the goal of making improvement recommendations
Develop and maintain an overall partner marketing program project plan that tracks all program execution requirements and enables proper prioritization and resource allocation planning
� Actively manage the flow of leads through the lead lifecycle (capture, nurture, score, distribute, close)
Work closely with partner marketing programs teams in capturing leads from across all partner marketing activities (digital, local events, tradeshows, etc.) and loading to the marketing automation system
Partner with partner sales teams in managing the lead flow from marketing to sales:
o Assist with the lead assignment process
o Develop and monitor a set of agreed-upon service level agreements (SLAs) for lead follow-up
o Develop and manage a set of agreed-upon service level agreements (SLAs) for lead feedback from sales (invalids, nurture, recycle, etc.)
o Monitor and provide ongoing optimization support for lead qualification thresholds (lead scoring and distribution)
Skills Required:
� 5-7 years experience in B2B marketing operations / demand generation environment, including 2-4 years of experience with Marketing Automation and SFA tools; previous, hands-on experience with Marketo and Saleforce.com is highly desired
� 3-5+ years experience working in a global company and coordinating and aligning work in a multi-national environment
� Strong project management and planning skills to manage multiple projects simultaneously for seamless execution
� Ideal candidate will be flexible and have the ability to think/act strategically as well as roll up their sleeves and work as an individual contributor to meet goals
� Proven technical, analytical and quantitative skills coupled with effective communication skills (verbal and written) that enable translating complex issues into productive discussions / actions at the executive and operational levels
� Experience in working with sales, sales operations, marketing, and IT teams in developing and implementing processes, business requirements, and systems
� Expertise with Microsoft Office applications; strong familiarity with HTML for creating landing pages and emails to support campaigns
� Experience in developing and executing marketing programs with channel partners highly desirable
Start: ASAP
Timing: 40 hours/week; 6 months to start
Location: Peninsula
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