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Nimble Storage (NYSE: NMBL) is redefining the storage market with its innovative Adaptive Flash platform, an industry leading management team and a long list of accolades and awards from The Wall Street Journal, Gartner, InfoStor, and others. As the company's lead integrated marketing campaign manager, you will be responsible for the design and development of global integrated marketing campaigns spanning awareness and demand generation. The campaign leader will have accountability for developing creative marketing campaigns that consistently communicate the company's value proposition in alignment with the primary target audience and across the buyer's journey. In partnership with key stakeholders, the campaign lead will be accountable for ensuring campaigns are well thought, clear in communicating key messages and purpose-built to maximize target engagement and conversion, all in tight alignment with aggressive lead generation and sales goals. The senior integrated marketing campaign leader will serve in a high-profile role reporting to the vice president of corporate marketing and will have the opportunity for career development and advancement through a period of company growth and expansion.
Responsibilities:
Establish working partnerships with primary stakeholders across the organization spanning executive management, product marketing, sales and regional field marketing.
Accountable for the design and development of creative and engaging campaigns supported with concise creative input briefs, persona-based buyer's journeys and underlying content strategies and plans - all designed to move the primary target from awareness and consideration to preference and purchase.
Ensure tight campaign linkages across paid, earned and owned media spanning the corporate web site, social media, SEO/SEM, digital marketing, direct marketing and advertising.
Work diligently to scale the Company's marketing expertise and talent in tight alignment with corporate objectives and goals for building a high-performance team and industry leading organization.
Establish repeatable process and best practices for integrated marketing campaign development and management in the pursuit of marketing excellence.
Requirements:
8-10 years of hands-on integrated marketing expertise spanning the marketing mix with an increasing span of control and accountability.
Well versed in engaging internal clients and external agencies in the design and development of global integrated marketing campaigns with a keen seen for compelling creative and copy
Hands-on expertise with marketing automation platforms including Eloqua and Marketo and the configuration, testing and execution of multi-touch nurturing demand generation campaigns
Expert-level skill with Adobe Creative Suite including Photoshop and Illustrator is nice to have
Proven ability in fostering cross-organizational teamwork and collaboration with a proactive style, engaging approach and focus on innovation
Seasoned in working globally across all geographic regions with hands-on experience in localization and trans-creation of campaigns for local market execution
Self-motivated, hands on and able to multi-task across a range of programs in a fast-paced dynamic environment
A collaborative individual with a passion for great marketing and a good sense of humor will thrive in this role.
Desired skills:
Proficient in marketing operations and campaign reporting through all stages of the sales funnel from response to lead to pipeline and closed/won business.
Motivated to take on increasing responsibility and accountability in alignment with a fast-growing and dynamic organization
Who We Are:
Nimble has developed breakthrough architecture that combines flash memory with high-capacity disk to converge storage, backup, and disaster recovery for the first time. Nimble Storage solutions are built on the idea that enterprises should not have to compromise between performance, capacity, ease of management, and price.
Nimble's patented Cache Accelerated Sequential Layout architecture, designed from the ground up to effectively combine flash with high-capacity drives, makes high performance affordable, simplifies and enhances disaster recovery and backup, and delivers pain-free operations. Nimble Storage platforms support the performance needs of the most demanding primary applications while at the same time reduce backup windows / restore times from hours to seconds—all for at least 60 percent lower cost than existing solutions. Nimble Storage solutions are available through a global network of world-class channel partners.
Since its launch in July 2010, Nimble has garnered an impressive list of awards, including:
CRN Storage Product of the Year
CRN Test Labs "Highly Recommended" rating, calling Nimble "the Holy Grail of high- performance storage"
Wall Street Journal "Next Big Thing" award
Storage Newsletter #1 Most Promising Startup
InfoWorld / Network World "25 New IT Companies to Watch"
InfoWorld / Network World "25 Hot Products"
Responsibilities:
Establish working partnerships with primary stakeholders across the organization spanning executive management, product marketing, sales and regional field marketing.
Accountable for the design and development of creative and engaging campaigns supported with concise creative input briefs, persona-based buyer's journeys and underlying content strategies and plans - all designed to move the primary target from awareness and consideration to preference and purchase.
Ensure tight campaign linkages across paid, earned and owned media spanning the corporate web site, social media, SEO/SEM, digital marketing, direct marketing and advertising.
Work diligently to scale the Company's marketing expertise and talent in tight alignment with corporate objectives and goals for building a high-performance team and industry leading organization.
Establish repeatable process and best practices for integrated marketing campaign development and management in the pursuit of marketing excellence.
Requirements:
8-10 years of hands-on integrated marketing expertise spanning the marketing mix with an increasing span of control and accountability.
Well versed in engaging internal clients and external agencies in the design and development of global integrated marketing campaigns with a keen seen for compelling creative and copy
Hands-on expertise with marketing automation platforms including Eloqua and Marketo and the configuration, testing and execution of multi-touch nurturing demand generation campaigns
Expert-level skill with Adobe Creative Suite including Photoshop and Illustrator is nice to have
Proven ability in fostering cross-organizational teamwork and collaboration with a proactive style, engaging approach and focus on innovation
Seasoned in working globally across all geographic regions with hands-on experience in localization and trans-creation of campaigns for local market execution
Self-motivated, hands on and able to multi-task across a range of programs in a fast-paced dynamic environment
A collaborative individual with a passion for great marketing and a good sense of humor will thrive in this role.
Desired skills:
Proficient in marketing operations and campaign reporting through all stages of the sales funnel from response to lead to pipeline and closed/won business.
Motivated to take on increasing responsibility and accountability in alignment with a fast-growing and dynamic organization
Who We Are:
Nimble has developed breakthrough architecture that combines flash memory with high-capacity disk to converge storage, backup, and disaster recovery for the first time. Nimble Storage solutions are built on the idea that enterprises should not have to compromise between performance, capacity, ease of management, and price.
Nimble's patented Cache Accelerated Sequential Layout architecture, designed from the ground up to effectively combine flash with high-capacity drives, makes high performance affordable, simplifies and enhances disaster recovery and backup, and delivers pain-free operations. Nimble Storage platforms support the performance needs of the most demanding primary applications while at the same time reduce backup windows / restore times from hours to seconds—all for at least 60 percent lower cost than existing solutions. Nimble Storage solutions are available through a global network of world-class channel partners.
Since its launch in July 2010, Nimble has garnered an impressive list of awards, including:
CRN Storage Product of the Year
CRN Test Labs "Highly Recommended" rating, calling Nimble "the Holy Grail of high- performance storage"
Wall Street Journal "Next Big Thing" award
Storage Newsletter #1 Most Promising Startup
InfoWorld / Network World "25 New IT Companies to Watch"
InfoWorld / Network World "25 Hot Products"
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