Please direct your responses to: http://www.bullhornreach.com/sites/sagegroupopportunities/job/2164529_director-of-marketing-visual-technologytv-santa-clara-ca
Data Management Capabilities Manager
Our Financial Services Client in San Francisco, CA seeks to fully develop an Enterprise-level, customer-facing digital marketing capability centered on audience planning, segmentation, and execution. This capability will be enabled through an Enterprise Data Management Platform (DMP) that is established and managed through our client's Enterprise Data Analytics and Marketing teams. The DMP will serve the needs of the digital marketing community and the platform itself will encompass data sourcing, onboarding, cross-channel audience management and facilities for executing analytics and measurement throughout the marketing life cycle. The platform will leverage and ultimately integrate with existing capabilities for owned site marketing, leads management, media optimization, etc.
Our client's Enterprise Marketing is seeking a highly-experienced digital marketing professional to serve as the Data Management Capabilities Manager. The Data Management Capabilities Manager will partner with internal digital-channel partners, Enterprise Data Analytics, Technology, and relevant business leaders as the primary marketing lead and will be responsible for developing the strategy and roadmap for implementation of opportunities (including defining, onboarding and managing the new DMP for the Company), sizing opportunities and developing related business cases, and for championing platform utilization across lines of business. The position will report through the Marketing, Digital, and Social Capabilities Center of Excellence.
Initially this role will be a senior level individual influencer within a matrixed initiative structure and may grow to include direct supervision of one or more team members. The Data Management Capabilities Manager will serve in a key relationship position within the organization, partnering cross-functionally (with Marketing and Technology) as well as cross line of business for the businesses serving primary client audiences. A successful candidate will interface directly and regularly with the executive and senior leaders in marketing, technology, and advanced analytics.
The ideal candidate for this position will be recognized as an industry expert and visionary in providing strategic digital marketing solutions to enterprise-wide initiatives. In helping to define strategic direction in digital audience management, the individual will:
Work with Technology, relevant digital-channel partners, line-of-business users and other stakeholders to shape and scope the DMP, and to ensure alignment of the platform with overarching vision for marketing and sales customer experience
Identify the marketing use cases and sizing for the platform, and for securing funding to develop solutions and functionality
Work with Operating Committee Marketing groups and line-of-business users to identify business needs and lead the development of performance requirements that the platform must meet and the operational measures that support them
Partner with supply chain management and key stakeholders to manage the RFI/RFP processes, finalize vendor selection and negotiate vendor contracts and SLAs
In partnership with Enterprise Data and Analytics, review and monitor vendor performance against negotiated contracts and SLAs
Lead definition and/or refinement of strategic approach to implementing an integrated platform that leverages both 1st and 3rd party data (including people, process, tools)
Define project organization and lead project workstreams as a digital marketing data expert, to efficiently achieve use case goals
Provide Business Sponsor review and approval of workflow decisions
Partner with Technology to Identify internal infrastructure needs and negotiate funding and acquisition through responsible teams
Partner with Technology and Enterprise Data and Analytics to establish protocol for establishing data quality standards and thresholds, and reporting and remediating data quality issues
Work with other stakeholders to identify compliance and privacy review and data governance needs, and facilitate discussions relevant to platform operations and supporting technologies
Direct real-time systems/platform testing and optimization
Once the platform is established, the Data Management Capabilities Manager will:
On an ongoing basis, identify and acquire enabling technologies and direct the integration with other platforms as those platforms mature
Create and maintain the DMP governance framework by ensuring that cross-functional and cross line of business stakeholders allocate time and priority to activities associated with planned capability development
Work with stakeholders to document, measure and socialize the business value added by the platform and its use
Socialize platform capabilities with new and potential users; play a leadership role in user adoption and change management
Enable the identification of best practices in use of the platform in partnership with stakeholders
Identify ways to operationalize use of the platform to improve efficiency or effectiveness
Interpret and synthesize customer research data and trends to offer new and insightful opportunities for digital data capabilities
Lead an ongoing integrated platform development roadmap process. Identify unmet needs and work with stakeholder teams to define and prioritize ways to meet those needs
Identify strategic digital data management opportunities, providing enterprise-level perspective, and build use cases and sizing to support high priority items
Serve as a Business Sponsor for digital data project management, providing enterprise-level coordination where appropriate
Stay current and connected with industry trends, new technologies and opportunities well suited to our client
Qualifications:
10+ years' experience in data strategy, marketing data analytics and/or modeling; or 7+ years previously mentioned experience with a PhD degree that has a quantitative focus such as applied mathematics, statistics, engineering, physics, accounting, finance, economics, econometrics, computer sciences, or business/social and behavioral sciences with a quantitative emphasis
5+ years' experience in third party digital marketing and/or audience building incorporating first and second party data as well as third party data sources
Demonstrated leadership, problem-solving and visionary contributions in digital data management: audience building and distribution, enabling technology and/or identity management
Deep technical knowledge of digital audiences and leading-edge practices in the incorporation of multiple data sources in audience identification and the downstream use of performance data in analytics
Experience on the client or vendor side in at least two significant and successful selections and implementations of capabilities related to data onboarding, digital identity management, digital audience management and/or web analytics
Cross-functional and Enterprise-level project leadership experience leveraging first party data in third party environment(s)
Demonstrated experience selecting, managing and evaluating third party vendors utilized to support large project efforts
Demonstrated success working within a matrixed and complex organization
Ability to effectively communicate across technical and non-technical audiences at various levels within the organization
Preferred Qualifications
Prior employment at a DSP, DMP, digital agency, digital data vendor, social media company and/or web analytics firm, or related vendor management experience
Experience with digital and non-digital audience selection and target audience modeling approaches
Audience management, identity management or targeted marketing experience outside of digital
Financial services industry experience
Experience with EDA Databases (BMG, C2T, Hemisphere, EIW, etc)
Preferred work location is San Francisco
Advanced degree in Marketing, Analytics or related field.
Timing: Start ASAP
Duration: 1 Year Contract
Location: San Francisco, CA
Data Management Capabilities Manager
Our Financial Services Client in San Francisco, CA seeks to fully develop an Enterprise-level, customer-facing digital marketing capability centered on audience planning, segmentation, and execution. This capability will be enabled through an Enterprise Data Management Platform (DMP) that is established and managed through our client's Enterprise Data Analytics and Marketing teams. The DMP will serve the needs of the digital marketing community and the platform itself will encompass data sourcing, onboarding, cross-channel audience management and facilities for executing analytics and measurement throughout the marketing life cycle. The platform will leverage and ultimately integrate with existing capabilities for owned site marketing, leads management, media optimization, etc.
Our client's Enterprise Marketing is seeking a highly-experienced digital marketing professional to serve as the Data Management Capabilities Manager. The Data Management Capabilities Manager will partner with internal digital-channel partners, Enterprise Data Analytics, Technology, and relevant business leaders as the primary marketing lead and will be responsible for developing the strategy and roadmap for implementation of opportunities (including defining, onboarding and managing the new DMP for the Company), sizing opportunities and developing related business cases, and for championing platform utilization across lines of business. The position will report through the Marketing, Digital, and Social Capabilities Center of Excellence.
Initially this role will be a senior level individual influencer within a matrixed initiative structure and may grow to include direct supervision of one or more team members. The Data Management Capabilities Manager will serve in a key relationship position within the organization, partnering cross-functionally (with Marketing and Technology) as well as cross line of business for the businesses serving primary client audiences. A successful candidate will interface directly and regularly with the executive and senior leaders in marketing, technology, and advanced analytics.
The ideal candidate for this position will be recognized as an industry expert and visionary in providing strategic digital marketing solutions to enterprise-wide initiatives. In helping to define strategic direction in digital audience management, the individual will:
Work with Technology, relevant digital-channel partners, line-of-business users and other stakeholders to shape and scope the DMP, and to ensure alignment of the platform with overarching vision for marketing and sales customer experience
Identify the marketing use cases and sizing for the platform, and for securing funding to develop solutions and functionality
Work with Operating Committee Marketing groups and line-of-business users to identify business needs and lead the development of performance requirements that the platform must meet and the operational measures that support them
Partner with supply chain management and key stakeholders to manage the RFI/RFP processes, finalize vendor selection and negotiate vendor contracts and SLAs
In partnership with Enterprise Data and Analytics, review and monitor vendor performance against negotiated contracts and SLAs
Lead definition and/or refinement of strategic approach to implementing an integrated platform that leverages both 1st and 3rd party data (including people, process, tools)
Define project organization and lead project workstreams as a digital marketing data expert, to efficiently achieve use case goals
Provide Business Sponsor review and approval of workflow decisions
Partner with Technology to Identify internal infrastructure needs and negotiate funding and acquisition through responsible teams
Partner with Technology and Enterprise Data and Analytics to establish protocol for establishing data quality standards and thresholds, and reporting and remediating data quality issues
Work with other stakeholders to identify compliance and privacy review and data governance needs, and facilitate discussions relevant to platform operations and supporting technologies
Direct real-time systems/platform testing and optimization
Once the platform is established, the Data Management Capabilities Manager will:
On an ongoing basis, identify and acquire enabling technologies and direct the integration with other platforms as those platforms mature
Create and maintain the DMP governance framework by ensuring that cross-functional and cross line of business stakeholders allocate time and priority to activities associated with planned capability development
Work with stakeholders to document, measure and socialize the business value added by the platform and its use
Socialize platform capabilities with new and potential users; play a leadership role in user adoption and change management
Enable the identification of best practices in use of the platform in partnership with stakeholders
Identify ways to operationalize use of the platform to improve efficiency or effectiveness
Interpret and synthesize customer research data and trends to offer new and insightful opportunities for digital data capabilities
Lead an ongoing integrated platform development roadmap process. Identify unmet needs and work with stakeholder teams to define and prioritize ways to meet those needs
Identify strategic digital data management opportunities, providing enterprise-level perspective, and build use cases and sizing to support high priority items
Serve as a Business Sponsor for digital data project management, providing enterprise-level coordination where appropriate
Stay current and connected with industry trends, new technologies and opportunities well suited to our client
Qualifications:
10+ years' experience in data strategy, marketing data analytics and/or modeling; or 7+ years previously mentioned experience with a PhD degree that has a quantitative focus such as applied mathematics, statistics, engineering, physics, accounting, finance, economics, econometrics, computer sciences, or business/social and behavioral sciences with a quantitative emphasis
5+ years' experience in third party digital marketing and/or audience building incorporating first and second party data as well as third party data sources
Demonstrated leadership, problem-solving and visionary contributions in digital data management: audience building and distribution, enabling technology and/or identity management
Deep technical knowledge of digital audiences and leading-edge practices in the incorporation of multiple data sources in audience identification and the downstream use of performance data in analytics
Experience on the client or vendor side in at least two significant and successful selections and implementations of capabilities related to data onboarding, digital identity management, digital audience management and/or web analytics
Cross-functional and Enterprise-level project leadership experience leveraging first party data in third party environment(s)
Demonstrated experience selecting, managing and evaluating third party vendors utilized to support large project efforts
Demonstrated success working within a matrixed and complex organization
Ability to effectively communicate across technical and non-technical audiences at various levels within the organization
Preferred Qualifications
Prior employment at a DSP, DMP, digital agency, digital data vendor, social media company and/or web analytics firm, or related vendor management experience
Experience with digital and non-digital audience selection and target audience modeling approaches
Audience management, identity management or targeted marketing experience outside of digital
Financial services industry experience
Experience with EDA Databases (BMG, C2T, Hemisphere, EIW, etc)
Preferred work location is San Francisco
Advanced degree in Marketing, Analytics or related field.
Timing: Start ASAP
Duration: 1 Year Contract
Location: San Francisco, CA
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