Please direct your responses to: aradageorge@forcepoint.com
There are 2 roles for a Regional Marketing Manager (aka Field Marketing Manager) open at Forcepoint. Please note that both are based in Austin, TX.
JOB SUMMARY
The Field Marketing Manager will report to the US Senior Marketing Manager and be responsible for driving and implementing direct marketing programs for the US region. He/she will be tasked with driving pipeline and building strong relationships with the sales team, corporate marketing, partners and customers to execute on marketing plans, identifying and generating opportunities to increase the company's mindshare and Forcepoint market share.
ESSENTIAL FUNCTIONS
• Work with the US marketing team to develop overall strategy and GTM plans
• Design and implement marketing programs that drive sales, including events, sponsorships, direct mail, account-based marketing, and digital campaigns.
• Manage a marketing program budget
• Accountable for program success, and quarterly goals
• Utilize SalesForce.com to determine program ROI, and research customers and prospects
• Define, manage and host events with customers, partners, prospects and industry thought leaders. Evaluate industry events and programs for their ability to generate sales interest and pipeline. Use these events to build the brand, develop sales pipeline, and strengthen customer relationships
• Develop and implement targeted cross-sell / migration initiatives to drive incremental pipeline growth and support conversion of pipeline into revenue
• Collaborate with channel partners on development of joint marketing programs. Manage the related MDF/coop program activities and administration.
• Support corporate channel marketing initiatives and ensure successful execution
• Work with marketing coordinator to ensure leads are loaded, items are shipped, event and program logistics are executed, etc.
• Work directly with the sales teams to collaborate and execute field marketing programs
REQUIREMENTS
• Bachelor���s degree in Marketing
• Minimum 5-7 years of related marketing experience
• Ability to travel 30% of the time in North America
• Must be comfortable with a fast-moving, sometimes ambiguous, environment
• Must like to work in a collaborative environment with team goals
• SalesForce.com and Marketo experience a plus
• Experience in software marketing environments a plus
Questions? Please contact: Jeff Runnels, jrunnels@forcepoint.com
To apply, visit https://www.forcepoint.com/current-career-openings
There are 2 roles for a Regional Marketing Manager (aka Field Marketing Manager) open at Forcepoint. Please note that both are based in Austin, TX.
JOB SUMMARY
The Field Marketing Manager will report to the US Senior Marketing Manager and be responsible for driving and implementing direct marketing programs for the US region. He/she will be tasked with driving pipeline and building strong relationships with the sales team, corporate marketing, partners and customers to execute on marketing plans, identifying and generating opportunities to increase the company's mindshare and Forcepoint market share.
ESSENTIAL FUNCTIONS
• Work with the US marketing team to develop overall strategy and GTM plans
• Design and implement marketing programs that drive sales, including events, sponsorships, direct mail, account-based marketing, and digital campaigns.
• Manage a marketing program budget
• Accountable for program success, and quarterly goals
• Utilize SalesForce.com to determine program ROI, and research customers and prospects
• Define, manage and host events with customers, partners, prospects and industry thought leaders. Evaluate industry events and programs for their ability to generate sales interest and pipeline. Use these events to build the brand, develop sales pipeline, and strengthen customer relationships
• Develop and implement targeted cross-sell / migration initiatives to drive incremental pipeline growth and support conversion of pipeline into revenue
• Collaborate with channel partners on development of joint marketing programs. Manage the related MDF/coop program activities and administration.
• Support corporate channel marketing initiatives and ensure successful execution
• Work with marketing coordinator to ensure leads are loaded, items are shipped, event and program logistics are executed, etc.
• Work directly with the sales teams to collaborate and execute field marketing programs
REQUIREMENTS
• Bachelor���s degree in Marketing
• Minimum 5-7 years of related marketing experience
• Ability to travel 30% of the time in North America
• Must be comfortable with a fast-moving, sometimes ambiguous, environment
• Must like to work in a collaborative environment with team goals
• SalesForce.com and Marketo experience a plus
• Experience in software marketing environments a plus
Questions? Please contact: Jeff Runnels, jrunnels@forcepoint.com
To apply, visit https://www.forcepoint.com/current-career-openings
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