Friday, February 12, 2016

[KITlist] Marketing Automation Specialist (San Francisco, CA)

 

Please direct your responses to: 

http://channel-impact.force.com/careers/ts2__JobSearch

Channel Impact is looking for a Marketing Automation Specialist to oversee lead generation activities and optimize Marketo campaigns. This person will play a vital role in supporting customer acquisition and nurturing initiatives for our client.



The ideal candidate is data driven and has experience in creating, executing and optimizing Marketo email nurturing campaigns, landing pages, and lead scoring. He/She will be charged with actively assessing campaigns, understanding success levers, and regularly consolidating insights and performance metrics.

This is a W2 position with Channel Impact.



Marketo Responsibilities Include:

Provide best-practices for developing and launching marketing programs and lead nurturing campaigns within Marketo

Create emails, landing pages, forms, CTAs, and reports within Marketo

Manage prospect, partner and customer database activities including list uploads, target segmentation, and touch cadences

Execute end-to-end marketing campaigns from target identification to post-campaign reporting

Conduct continuous A/B tests to improve both landing page conversion and email open/click thru rates

Ensure leads are being recorded and tracked properly for reporting purposes

Provide Marketo enhancement recommendations to optimize segmentation, campaign execution, lead scoring, and nurturing

Help Marketo platform users with troubleshooting assistance

Other duties as assigned



Skill Sets:

B.S. in Marketing or related field or minimum of 5 years equivalent Marketing experience

3-5 years of Marketo hands-on experience is a must

Demonstrated track record of success with Marketo

Experience in all things Marketo including: marketing activities, design studio, lead database and reporting

Knowledge of Marketo best practices and performance metrics

Ability to work independently and manage multiple priorities

Strong writing, editing and communication skills

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Posted by: KIT List Jobs <jobposting2@kitlist.org>
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