Please direct your responses to:
http://channel-impact.force.com/careers/ts2__JobSearch
Channel Impact is looking for a Marketing Automation Specialist to oversee lead generation activities and optimize Marketo campaigns. This person will play a vital role in supporting customer acquisition and nurturing initiatives for our client.
The ideal candidate is data driven and has experience in creating, executing and optimizing Marketo email nurturing campaigns, landing pages, and lead scoring. He/She will be charged with actively assessing campaigns, understanding success levers, and regularly consolidating insights and performance metrics.
This is a W2 position with Channel Impact.
Marketo Responsibilities Include:
Provide best-practices for developing and launching marketing programs and lead nurturing campaigns within Marketo
Create emails, landing pages, forms, CTAs, and reports within Marketo
Manage prospect, partner and customer database activities including list uploads, target segmentation, and touch cadences
Execute end-to-end marketing campaigns from target identification to post-campaign reporting
Conduct continuous A/B tests to improve both landing page conversion and email open/click thru rates
Ensure leads are being recorded and tracked properly for reporting purposes
Provide Marketo enhancement recommendations to optimize segmentation, campaign execution, lead scoring, and nurturing
Help Marketo platform users with troubleshooting assistance
Other duties as assigned
Skill Sets:
B.S. in Marketing or related field or minimum of 5 years equivalent Marketing experience
3-5 years of Marketo hands-on experience is a must
Demonstrated track record of success with Marketo
Experience in all things Marketo including: marketing activities, design studio, lead database and reporting
Knowledge of Marketo best practices and performance metrics
Ability to work independently and manage multiple priorities
Strong writing, editing and communication skills
The ideal candidate is data driven and has experience in creating, executing and optimizing Marketo email nurturing campaigns, landing pages, and lead scoring. He/She will be charged with actively assessing campaigns, understanding success levers, and regularly consolidating insights and performance metrics.
This is a W2 position with Channel Impact.
Marketo Responsibilities Include:
Provide best-practices for developing and launching marketing programs and lead nurturing campaigns within Marketo
Create emails, landing pages, forms, CTAs, and reports within Marketo
Manage prospect, partner and customer database activities including list uploads, target segmentation, and touch cadences
Execute end-to-end marketing campaigns from target identification to post-campaign reporting
Conduct continuous A/B tests to improve both landing page conversion and email open/click thru rates
Ensure leads are being recorded and tracked properly for reporting purposes
Provide Marketo enhancement recommendations to optimize segmentation, campaign execution, lead scoring, and nurturing
Help Marketo platform users with troubleshooting assistance
Other duties as assigned
Skill Sets:
B.S. in Marketing or related field or minimum of 5 years equivalent Marketing experience
3-5 years of Marketo hands-on experience is a must
Demonstrated track record of success with Marketo
Experience in all things Marketo including: marketing activities, design studio, lead database and reporting
Knowledge of Marketo best practices and performance metrics
Ability to work independently and manage multiple priorities
Strong writing, editing and communication skills
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Posted by: KIT List Jobs <jobposting2@kitlist.org>
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