Manager, Website Development (Webmaster)
SUMMARY OF DUTIES
Responsible for the strategic planning and execution of all Website, Flash and JavaScript development, Website architecture hosting and management, and overall planning for 17 global Websites. Responsible for Website planning, online Website product and technology presentation, new customer engagement (via multimedia and Flash presentation), coordination with Eloqua Lead Development team, management of outside vendors and localization budget. Participate in product launches and messaging delivery strategy, and develop weekly/monthly Website traffic analysis with Marketing Team.
DUTIES AND RESPONSIBILITIES
(Primary duties representing 10% or more of the time. Indicate the percentage of time)
• Drive and manage Website development for the external websites (17).
• Collaborate with the global marketing team to revise design and layout and adjust to new viewer and search trends.
• Revise pages and content (via HTML, XML, JavaScript)
• Implement Website changes, updates and process via Drupal content management system (CMS) – and manage outside vendors as needed.
• Develop and create effective design for new Microsites
• Review Website content for relevance and timeliness; update out-of-date information; perform quality checks to eliminate broken links, functionality errors and 404 errors.
• Provide Website support to Marketing, Sales, Support and Product Management team members and assist in reporting and troubleshooting Website problems (with external developers as needed).
• Develop and manage SEO, SEM and PPC programs with Marketing Team.
• Coordinate international Website localization for smooth delivery of content and lead capture worldwide.
• Work with Eloqua Demand Generation Team to create more effective landing pages, Website lead-flow, and customized offers to Website traffic.
• Develop usage and traffic reports.
QUALIFICATIONS
• 5+ Years of hands-on relevant Website development and project management and marketing experience.
• 5+ years of web marketing and marketing management experience
• Demonstrated ability to develop effective online marketing strategy and implement supporting tactics
• Attention to detail
• BA in Computer Science, Web Development, Multimedia or equivalent combination of experience.
• Experience with the following: HTML, JavaScript, Flash required. Additional experience with Drupal CMS and Eloqua a plus.
• Comprehension and application examples of the changing principles of web design.
• Must have solid understanding of web site design, user interface design principles, usability testing, and site technologies
• Proven ability to drive results and work effectively in a highly matrixed, global environment
• Excellent English skills, good organizational skills, flexible, and an eye for detail and consistency.
• Exceptional communication (written and verbal), leadership, listening and influencing skills.
• Must have an analytic and data-oriented mindset and a demonstrated history of using data analysis to inform actionable recommendations
Responsibilities:
• Understand the family of company web properties globally and provide strategic insight and direction into how they can be leveraged to meet business/marketing objectives.
• Identify online business and user requirements to help define strategy and tactical execution plans for the web.
• Influence success on landing pages by leveraging online media channels (i.e. company website, social media, display, SEM, etc.).
• Collaborate with cross-functional teams, including marcom, design, search, production, project management, social media, and product development.
• Review web analytics to ensure instrumentation is in place to test and track results of web marketing tactics.
• Analyze Website metrics and make recommendations based on findings.
• Effectively communicate project priorities and status to all stakeholders.
• Manage external vendors as needed.
• Lead and participate in customer-based research as applicable.
To apply, send cover letter and resume with Field Marketing Manager in the subject line to:
jobs@raesystems. com
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