Head of Digital Marketing-MAR000000OI
Description
"Connecting People" is at the heart of the Nokia brand. Nokia is the world´s number one mobile solutions company, connecting more than 1.3 billion people every day. Mobile maps, apps, music, media, messaging and more are explored and presented here in a comprehensive mobile solutions world.
Nokia´s people ambition is very clear: an advanced integrated company built upon trust and accountability, great leadership and common values. We understand people´s desire to join a dynamic and innovative team, where your ideas are valued and your creativity is nurtured. Our future is your creation.
Responsibilities
Creates Nokia brand evangelism and ensures Nokia Brand Messages are consistently present in all online and offline mediums.
• Ignites continuous conversations beyond bought and owned mediums.
• Maintains a consistent share of voice across all relevant mediums.
• Credible team members that can speak on Nokia´s behalf to key influencers.
• Builds and drives the entertainment marketing strategy.
• Nurtures the lifetime value of the consumer.
• Leading and guiding North American online marketing activities. Supporting Sales Unit (SU) with the necessary guidance.
• Managing the transformation to online marketing in North America, working with and supporting the SU and LSU teams.
• Planning and guiding My Nokia deployment and operation.
• Plan bought media and 24/7 budget at a regional level.
• Focus on driving active users using online marketing.
• Focus on earned media, establish North American guidelines and supervise regional social media marketing activities.
• Supervise mobile sites, web sites and relationship marketing programs.
• Supervise regional bought media including SEM
• Business owner of regional platforms including Nokia.com, Nokia.mobi and Nokia Connections.
• Monitor Online trends in North America and share best practices with the LSUs and global.
• Responsible for tracking and reporting on all online and relationship marketing activities in North America, working with global metrics team.
• Ensuring leadership in Online Marketing for Own, Bought, Earned (WOM) Digital Media
• Coaching and developing team members to ensure Digital is integrated to all activities
• Responsible for Nokia Online Sales with Sales Targets (for specific Online Team Member(s)
• Ensuring Nokia Retention and Loyalty shows a positive trend with long term target of >50%
• Ecosystem marketing
Key Interfaces: Global Consumer engagment team, Planning and Insights, Activation, Communications
"Always on" compelling dialogue with consumers and key influences to help shape and grow Nokia brand overall Nokia brand relevance, regard and value.
Requirements
14+ years of relevant experience in online marketing and marketing management, prefer industry experience
Bachelor´s Degree required
Ability to travel 25%
Relating and Networking
Establishes strong relationships & collaborates effectively with colleagues, partners and customers. Builds wide and useful networks of contacts inside and outside the organization. Manages conflict and relates well to people at all levels, purposely seeking contacts and maintaining a dialogue with key parties.
Leading and Coaching
Sets direction based on Nokia, SU and Channel strategy, engaging others with a clear direction, goals and targets. Delegates work appropriately and fairly. Empowers, trusts & motivates others. Provides others with development opportunities and coaching. Recruits and retains talented employees.
Consumer Focus
Has deep understanding of consumer behaviors, desires and preferences in relation to purchasing, owning and using mobile devices, services, and technology. Applies insight in business decisions, and translates consumer insights into innovative marketing activities and solution propositions.
Mastery of Digital Sphere
Builds trusted consumer relationships through cutting edge digital marketing and direct interaction, to achieve consumer reach, engagement, conversion and retention. Masters digital media and understands the technologies that support it. Knows how consumers interact with digital and traditional media and applies insight in seeking out appropriate digital media for target audience. Optimizes the use of digital media mix in consumer lifecycle communications and uses
customer-generated approaches to categorize content. Can speak intelligently with technical programmers, agencies and business leaders about how to leverage digital capabilities.
Commercial Acumen
Demonstrates the business value of marketing by utilizing quantifiable metrics. Diagnoses problems quickly and relies on real-time observed behavior (e.g. responses to blog) more than on reported past behavior (e.g. focus groups). Analyzes and interprets complex data efficiently to make timely decisions. Uses feedback and makes ongoing adjustments to content or approach.
Other Competencies
Analyzing, Business Insight, Customer Knowledge, Managing Projects, Planning & Organizing, Presenting & Communicating.
Environment
Highly independent and self directed. Develops plans, measures effectiveness. Assesses customer relationships and service levels. Can develop and implement complex and innovative concepts. Problems require searching and selecting. Anticipates problems, seeks opportunities. Models creative and innovative work methods
Qualifications
1. Nokia Brand Awareness (top of mind/unaided)
2. Nokia Brand Health (consideration, preference and strength of preference)
3. Consumer retention
4. Net Promoter Score
5. Social media fans New & Followers (Facebook, Twitter, etc)
6. Presence and Presence Vibrancy
7. SEM/SEO
8. # visits/Unique visitors/page views/CTR (Nokia and Partner sites)
9. NAM Revenue
10. NAM Gross Margin
11. NAM Market Share
12. Strong LTY scores
Nokia Behaviors
Accountability - clear decision making, expertise and insight to make the right choices and stand by them.
Urgency and Perseverance - must be smart with speed and take initiative. Have tenacity to see things all the way through to market.
Leadership - be honest and transparent, debate solutions and support decisions, assume the best intentions of others, lead by example and hold others accountable.
Open and Collaborative - share insight, expertise and spirit and energy to build team excitement
Curiosity and Creativity
Learning Agility
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