Description:
· Reports to the VP of Marketing
· Demand generation (75% weight)
o Conceive and execute demand generation programs to get qualified prospects for the sales team. Key metric will be the quality and quantity of qualified prospects generated with allocated budget
o Support partner marketing activities
o Market to and with existing clients
o Rigorously analyze and optimize demand generation programs
· Other marketing activities (25% weight)
o Work with the sales team to find customer references
o Work with corporate marketing team to publish case studies
o Pitch case studies and thought leadership to targeted media to generate press coverage
o Collaborate closely with sales and alliances teams to drive revenue
Requirements:
· 5-8 years of experience and proven track record of success in demand generation for B2B software in North America market
· Traditional and digital marketing experience required
· Experience and context in customer engagement, CRM, customer service management, ebusiness, social, knowledge management or contact center software space highly desirable
· Outstanding communication skills – verbal, written, and collaborative.
· Undergraduate degree required. Specialization in marketing or business administration preferred.
Attributes:
• High-energy
• Hands-on
• Creative
• Collaborative
• Transparent
• Tenacious
• Quick learner
• Diligent
• Optimistic
• Focused
Local candidates only, no relocation.
Jon Ramos
Staffing Consultant
Marcom Choices Staffing
P.O. Box 620632
Woodside, Ca. 94062
408 887-0455
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