Please direct your responses to: http://hire.jobvite.com/j/?aj=oVsBXfwF&s=Venture_Loop
Director Online Marketing - Acquisition
Marketing | San Francisco, CA, United States
Our laws were created to protect and empower us - as individuals, families, and business owners - but many people don´t get
the help they need because of costly legal fees and complexity.
At Rocket Lawyer, we want to change things by making legal services affordable, simple and available to more people than
ever before. We are proud to say that we´ve been able to build a service that millions of people rely upon.
Every day we spend our time and resources making it easier for people to get the legal help they need. If you´d like to spend
your time with us, then join our team. You will work in a growing company, surrounded by the best talent. If you can contribute
to an already strong environment, we want you and will compete for your skills.
About this position:
In this role, you will drive topline ecommerce revenue, manage the acquisition marketing budget and supervise several agencies.
You will optimize results over time by defining and communicating priorities and driving projects from proposal to results, using
a test and learn framework.
Collaborate: You will work closely with the funnel optimization team to test and iterate landing pages and funnel experiences
to increase conversions and revenue per user.
Analyze: You will proactively analyze data to measure progress, identify new opportunities and close gaps on performance.
Motivate: You will manage agencies and partners by aligning their execution with our business strategies, and motivate and
inspire them as valued members of our team.
Responsibilities:
-Lead team to achieve acquisition marketing revenue and profitability goals
-Leverage customer segmentation as a key factor to drive revenue optimization
-Manage agency and partner relationships
-Monitor and analyze quantitative data, identify trends, and develop optimization strategies
-Work closely with optimization team to execute landing page and funnel experience tests to increase conversions
-Expand acquisition via new channels (video and mobile) and the promotion of new services
Requirements:
-5+ years experience managing large scale eCommerce acquisition programs
-Analytical mindset with experience optimizing campaigns for maximum effectiveness
-Proven track record and passion for leveraging analytics to solve complex business problems
-Ability to communicate strategy and results to agencies, peers and senior executives
-Deep understanding of current paid acquisition tools, platforms, environments and technologies
-Experience with keyword strategy, bidding strategies, ad copy writing and testing, and analyzing data
To apply, please visit the response URL provided.
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