Monday, July 8, 2013

[KITlist] Email Marketing Manager (San Francisco, CA)

 

Please direct your responses to: jobs@thesagegroup.com

The Sage Group is working with one of the leading consumer retailers in the world and is looking for a Marketing Manager, Email to join their team. This person will be responsible for developing and executing extensive, dynamic, and high-performing email marketing programs.

Responsibilities Include

- Develop lifecycle, test and target strategies for email marketing, including program mapping documents for complex programs.

- Manage and prioritize all related project requests and creative briefs.

- Define program-level success metrics and reporting objectives.

- Partner on the circulation and list planning, metrics tracking and performance reporting for all email campaigns.

- Act as bridge between business leads and production to outline campaign strategy requirements for creative team and web developers.

- Manage regular communication to key stakeholders, including marketing, merchandising, creative, production, development, senior management, customer service, and IT.

- Review all campaign creative to ensure business objectives are met and escalate to Director, as needed.

- Conduct Quality Assurance for all campaigns to ensure accurate and error-free execution of links and targeting rules to deliver the best client experience.

- Collaborate with Reporting Managers to develop reports and evaluate and present site results, trends, and marketing effectiveness on weekly, monthly, quarterly, and annual basis.

- Analyze competitive marketplace and follow email and industry trends.

- Collaborate on special projects and initiatives, including RFP for new service providers.

Skills Required

- 5+ years experience working on email marketing campaigns

- Proven ability to balance client experience, business needs, and resources to ensure correct prioritization of cross-functional work

- High initiative to drive projects to completion

- Outstanding interpersonal skills with an ability to develop and maintain relationships with business partners at all levels

- Ability to work well cross-functionally by successfully bringing people together toward common goals and to consensus

- Experience managing multiple projects, people, and initiatives

- Excellent written, verbal, and presentation skills

- Strong understanding of consumer mindset for buying products online

- Familiarity with site reporting and analytics to drive actions

- Deep understanding of MS Office

Skills Preferred

- Experience with email or eCommerce marketing

Start: ASAP

Timing: Permanent

Location: San Francisco, CA

PLEASE INCLUDE REFERENCE #5730 IN THE SUBJECT LINE OF YOUR RESPONSE!

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