Please direct your responses to: tricia@bluejeans.com
Are you a marketing operations ninja? We are looking for an experienced marketing manager who will be responsible for managing our marketing automation platform (Marketo) and its integration with our CRM (Salesforce.com).
In this role as the Marketing Operations Manager you will be responsible to launch lead nurture and online lead generation campaigns. Leverage analytics to optimize the lead funnel for higher yield, ROI measurement across each program/channel, and help support the sales organization to meet monthly sales goals. This position reports to the Director of Online Marketing and Marketing Operations and is located in Mountain View, CA.
A key to your success will be your ability to manage projects in a cross functional environment that will span a talented team of sales, marketing, customer support, web development, and creative teams.
Role & Responsibilities
* Own the marketing automation platform (Marketo) – which is the foundation of all our online marketing and lead generation activities.
* Manage & optimize campaigns/programs, lead scoring, funnel management, lead routing
* Create and deploy new programs and supporting assets – landing pages and emails.
* Define, build and deploy lead nurture and recycle programs
* In partnership with sales team develop impactful messaging for lead nurture programs
* Develop and implement process improvement identify and eliminate bottlenecks in pre and post processes that inhibit lead processing time
* Ensure alignment and consistency between SalesForce, Marketo, web app and back end product databases
Qualifications
* 5-8 years of experience in marketing of software, preferably SaaS
* Power user in Marketo, Salesforce.com & Excel
* Previous experience in lead gen or inside sales groups a plus
* Strong strategic thinking, creative problem solving and analytical skills
* Demonstrated ability to drive cross functional teams to meet business objectives and influence co-workers, fostering strong working relationships
* Basic HTML/CSS knowledge to create marketing assets
* BS or BA in a technical or business discipline or equivalent experience
* MBA preferred
Why Blue Jeans is THE PLACE to be?
We have a fun and collaborative work culture—BJN was voted 'Best Place to Work' in the Bay Area - 2012 and 2013. We live and breathe a can-do attitude with the passion to "get stuff done" with quality and flare. We have fun, eat well, play music and love to compete in table tennis and pool.
At Blue Jeans Network we´ve built a cloud-based platform uniquely designed for all types of interactive video communications. We recently raised $49M from top venture capitalists: Accel, NEA and NorWest. Our team is composed of rock stars from a blend of industries: broadband networks, video, media and SaaS. But we don't just have a strong team: every one of us is passionate about interoperable, cloud-based HD video and its impact on how the world works. We all think the future is now.
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