Please direct your responses to: terry.domino@apollogrp.edu
Company Overview
Apollo Group, Inc. was founded in 1973 in response to a gradual shift in higher education demographics from a student population dominated by youth to one in which approximately half the students are adults and over 80 percent of whom work full-time. Apollo´s founder, John Sperling, believed -- and events proved him right -- that lifelong employment with a single employer would be replaced by lifelong learning and employment with a variety of employers. Lifelong learning requires an institution dedicated solely to the education of working adults.
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Today, Apollo Group, Inc., through its subsidiaries, University of Phoenix, Apollo Global, College for Financial Planning, and Institute for Professional Development, has established itself as a leading provider of higher education programs for working adults by focusing on servicing the needs of the working adult. Apollo Group is the largest education service provider in North America and has the world's largest educational social network. Apollo is building state of art learning platforms in creating a virtual and highly engaging learning experience. The learning platforms which are built as a cloud based (Education-as-a-Service) bring a more scientific and social approach to the learning experience. We are changing the way people learn and interact via advanced, scalable learning solutions.
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Department Overview
The Marketing Department for the University of Phoenix Continuing Education Division is responsible for marketing the University's Continuing Education offering to the teacher audience. This offering consists of Individual Courses, Certificate programs, Professional Development, and Test Preparation courses. The position is part of the University's corporate Marketing Department of approximately 180 people and is located in San Francisco.
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Position Summary
Define, design and evaluate marketing plans for University of Phoenix Continuing Teacher Education that build the business for a group of products, generate leads and drive revenue. Prioritize and lead execution of multi-channel programs. Direct both internal cross-functional teams and external resources to deliver on objectives. Analyze program success and ROI and incorporate insights into future program planning. Initiate development of tools, templates, systems and processes that improve execution efficiency and accuracy.
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Responsibilities
•Lead and manage the efforts of internal cross-functional teams and external agencies to ensure quality, on-time delivery of marketing programs across multiple channels. Write Creative Briefs and manage that process end-to-end. Program types will include (but are not limited to):
oLarge-scale, multi-cell direct mail campaigns
o3rd party email campaigns
oEmail campaigns to in-house lists
oAdvertising (print and online)
oPaid search (SEM)
oWeb site
oB2B marketing
oOrganic Search (SEO)
oAffiliate marketing
oSocial media
oCollateral development
•Drive revenue and leads for specific vertical market audiences (working adults in K-12 education, business, health care, etc.)
•Develop marketing plans, identifying the appropriate marketing mix to reach and convert that audience.
•Manage content and upgrades for our offering of the firm's web site. Ensure ongoing accuracy of site information. Recommend upgrades ongoing and lead sub-teams to completion.
•Initiate development of performance and tracking reports for marketing programs, consolidating information and providing end-to-end metrics visibility. Produce these reports ongoing or manage those who do.
•Ensure that end-to-end lead flow is correct for each program and channel. Initiate corrections, and lead appropriate team members (internal and external) through discovery of issues and repair of problem areas. Identify and/or maintain reliable process for validating lead flow on a regular basis.
•Complete analysis of program performance inclusive of cost-per-lead, and return-on-investment. Use this analysis to build a case for future funding.
•Lead development and execution of consumer research designed to refine targeting and enhance marketing communications.
•Perform other duties as assigned or apparent.
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Qualifications
Basic Qualifications:
•Bachelor's degree is required.
•Minimum of 7 years' experience in marketing.
•Minimum of 3 years' experience leading both internal and external cross-functional teams in execution of marketing programs.
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Additional Qualifications:
•MBA preferred.
•Demonstrable success driving development of digital marketing elements that drive leads (internal and 3rd party email, banner ads, SEM, SEO, landing pages, web site, etc.)
•Demonstrable success in driving development of direct mail, collateral, print ads, and radio.
•Ability to define a target and develop positioning, messaging, features, benefits, value propositions etc.
•Strong copywriting and editing skills.
•Ability to conduct post program analysis inclusive of Return-on-Investment and articulate a reason for continued or initial investment.
•Experience managing a lead-funnel via a Content Management System (CMS) in a B2B environment.
•Creative problem solving ability.
•Self-directed.
•Strong analytical and problem solving skills.
•Ability to juggle multiple initiatives simultaneously.
•Strong project management and communication skills.
•Ability to lead through influence rather than authority.
•Experience and comfort working in a large, matrixed organization.
•Comfortable with changing business priorities.
•Mix of consumer and B2B marketing experience preferred.
•Experience marketing educational products and/or software preferred.
•Experience marketing to teachers and/or school districts, or past experience as a teacher preferred.
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How to Apply
To be considered for this position, please submit your resume/CV via the Apollo Group Careers website (http://jobs-apollo.com/) or email Terry Domino, Senior Staff Recruiter at terry.domino@apollogrp.edu.
Equal Employment Opportunity
Apollo Group is an Equal Opportunity Employer and welcomes diversity.
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