Please direct your responses to: http://jobs.channel-impact.com
Role: Channel Marketing Demand Generation Manager- Partner Demand Generation
Location: SF Bay Area- South Bay
Time Commitment: Full time
Compensation: Salary, Benefits, Paid Time Off
Position Overview:
Channel Impact is seeking an experienced Channel Marketing Demand Generation Manager to
support our client's "Through the channel" demand generation efforts. In this role you will be
responsible for collaborating with the client to set the strategy, define and implement an
automation process, identify campaigns and implement a process to measure marketing efficacy
for the mutual success of the client and their partners.
This is a W2 opportunity at Channel Impact.
Responsibilities include but are not limited to:
Develop a strategy to deliver co-marketing campaigns to the Channel
Identify technology platforms to house co-marketing assets, manage partner wallets, automate
the campaign process, etc
Work with corporate marketing to identify and prioritize co-marketing campaigns
Partner with and manage external vendors to develop a wide range of marketing assets
Implement a process to drive partner utilization of marketing campaigns
Provide regular reporting on the efficacy of all "through partner" marketing demand generation
effort
Skill sets:
7+ years of channel marketing demand generation experience (through the channel)
"Hands on" experience managing partner campaigns from inception through delivery
Solid understanding of marketing automation tools
Understanding of PRM automated tools
Experience with SFDC
Understanding of Google SEM, Adwords, Analytics
Knowledge and comfort level with data and data analytics --- sizing and profiling opportunities in
segmentation/mix as well as ROI analysis and performance metrics on campaigns
Strong understanding of partner business models
Influencing skills with senior level managers/directors
Excellent written and verbal communication skills
Excellent project management, negotiation and decision-making skills
Team player, willing to go the extra mile when needed
Self-motivated, resourceful, takes initiative
Consistent follow-through on projects
Very organized and detail oriented
BA or BS Required. MBA is a plus.
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