Please direct your responses to: jobs@thesagegroup.com
The Sage Group is seeking a Digital Marketing Manager for one of their San Francisco financial services clients. In this role you will be responsible for the development and execution of online marketing programs to drive growth for consumer products.
Responsibilities Include
- Partner with direct mail and lines of business owners to implement offer products across owned channels (onsite, secure session, email)
- Drive integrated multi-channel marketing campaigns executed through online channels.
- Ensure successful implementation of campaigns in online channels by partnering with Direct Mail, and Digital Marketing lines of business.
- Develop and execute strategies for developing the email channel to drive repeat customers in partnership with Wells Fargo email team.
- Work with product managers and Marketing to align campaign messaging with offline and other marketing campaigns.
- Able to develop forecasting, tracking and reporting for online results, including communicating results to senior marketing program manager.
- Partnering with internal groups to identify and execute against new opportunities to support the overall needs of new and existing product offerings.
Skills Required
- Minimum 5-7+ years of online marketing program management experience; financial services experience preferred
- Experience using email, online advertising to drive cross sell of new and existing products
- Must have confidence and presence to represent Marketing to both influence and serve line of business partners
- Hands-on experience using analytics to drive creative problem-solving and identify new opportunities
- Strong project management skills with ability to lay out project and to keep a team focused on key milestones
- Bachelor's degree required
Timing: 6 months
Location: San Francisco
PLEASE INCLUDE REFERENCE # 5878 IN THE SUBJECT LINE OF YOUR RESPONSE
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