Please direct your responses to: https://crimsonportal.secure.force.com/FCMS__CMSLayout?jobIds=a0Ka000000HNx38EAD&page=JobDetailPage&sessionId=&jobSite=default&p=Candidate
Marketing Programs Manager – Life Sciences
Crimson Marketing is currently recruiting a part-time Marketing Programs Manager – Life Sciences to support our clients' release of a new NGS clinical test interpretation and reporting solution for molecular diagnostic testing laboratory staff and clinical geneticists.
The work will include developing product messaging, marketing campaigns and strategy for bringing new clinical product to market including:
· Developing campaigns, including audiences, messaging, offers, reach vehicles, frequency, campaign timing and flow, A/B testing, and forecast metrics
· Creative development including emails, banners, landing and thank you pages
· Analysis of campaign metrics and iterative redirection based on results
· Setting up, testing and launching campaigns through list brokers, media partners and Marketo
· Coordination with design resources to produce the campaign artwork
· Developing and managing the demand generation campaign calendar
Must Have:
· 4+ years of experience with B2B marketing communications in life science or high tech software
· Experience developing campaigns, including audiences, messaging, offers, reach vehicles, frequency, campaign timing and flow, A/B testing, and forecast metrics
· Solid writing, content development and editing skills – messaging to and reaching the clinical audience
· Experience researching and procuring target audience lists
· BA/BS in Marketing, Life Sciences, Communications or medical related field
Strongly Prefer:
· Experience with Marketo
· Familiarity with next generation sequencing technologies
Duration: 6-month contract, with the opportunity to convert to FTE
Location: On-site, Northern California Peninsula
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