Please direct your responses to: mwooten@jsginc.com
Email: mwooten@jsginc.com
Senior Solutions Marketing Manager
Our client is a provider of real-time information and analysis to the communications services, financial services, retail, and media and advertising sectors.
About the Role:
The Senior Solutions Marketing Manager is responsible for packaging solutions to target specific vertical industries (such as Finance, Retail/CPG, Telco, and Agency. They will be responsible for developing vertical specific solutions that encompass products across the company's marketing solutions. The position will report to the Director of Solutions Marketing and will collaborate with the company's sales, corporate marketing, product, and product marketing teams. The candidate will be the industry expert in understanding the business problems, needs, and solutions to effectively educate and enable the sales teams and regions to maximize revenue.
The ideal candidate will have a track record of product marketing success, ideally within a solutions-oriented role, and understand how to position and launch solutions that help marketers reach their most valuable customers with precision. He or she will be an expert in translating technical features into benefits, turn problems into solutions and will have a deep understanding of the ad tech landscape, including key players, technologies, and marketing strategies.
- Responsibilities
Developing vertical content and collateral (narratives, case studies, best practices) by applying horizontal product-level content developed by your counterparts in Product Marketing and knowledge of customers' needs and where they are in the buying cycle.
- Supporting the launch of new solutions/packages to market with content and programs by laying out the best ways for our customers in the vertical to apply the solution to their goals
- Be the industry expert, in your vertical, leading sales training all related vertical content and programs focusing on customer challenges, and how the company offers unique solutions to these problems. This becomes the basis for your messaging and positioning, and will be utilized in communications across a variety of channels.
- Vertical market research and analysis. You strive to understand what makes your customers tick, including their attitudes, motivations, and preferences. You also stay on top of the marketplace and the competitive landscape your solutions play in. This data informs your planning initiatives, storytelling approach, and guides your overall marketing strategy.
- Streamlining voice of customer input to Product Marketing/Product team.
Capture customer successes for use in case studies, create solution briefs/decks, and materials that inform and enable Sales teams to better position, manage objections, and strategically sell.
- Manage content direction of strategic, cross-product industry and analyst events designed to create brand awareness and drive demand generation.
- Participate in the creation of thought leadership including social media, webinars, podcasts, videos, etc.
Requirements
- At least 5 years total experience marketing within the digital marketing technology industry, including at least 2 years of experience working with a SaaS, enterprise software or media-related company.
- Demonstrated ability to develop product positioning and messaging.
- Proven track record in developing highly effective sales presentations and collateral.
- Strong knowledge of B2B marketing, SaaS, and the digital advertising ecosystem is a significant plus.
- Demonstrated success in working within cross functional teams and effective project management and analytical/decision-making skills.
- Exceptional written and verbal communication skills - must be comfortable presenting to a wide range of audiences, from senior executives at customers, to large audiences, to relatively technical people; must be able to create original content, edit existing content, etc.
- Some travel may be required.
Education
BA or BS required
MS or MBA preferred
Email: mwooten@jsginc.com
Senior Solutions Marketing Manager
Our client is a provider of real-time information and analysis to the communications services, financial services, retail, and media and advertising sectors.
About the Role:
The Senior Solutions Marketing Manager is responsible for packaging solutions to target specific vertical industries (such as Finance, Retail/CPG, Telco, and Agency. They will be responsible for developing vertical specific solutions that encompass products across the company's marketing solutions. The position will report to the Director of Solutions Marketing and will collaborate with the company's sales, corporate marketing, product, and product marketing teams. The candidate will be the industry expert in understanding the business problems, needs, and solutions to effectively educate and enable the sales teams and regions to maximize revenue.
The ideal candidate will have a track record of product marketing success, ideally within a solutions-oriented role, and understand how to position and launch solutions that help marketers reach their most valuable customers with precision. He or she will be an expert in translating technical features into benefits, turn problems into solutions and will have a deep understanding of the ad tech landscape, including key players, technologies, and marketing strategies.
- Responsibilities
Developing vertical content and collateral (narratives, case studies, best practices) by applying horizontal product-level content developed by your counterparts in Product Marketing and knowledge of customers' needs and where they are in the buying cycle.
- Supporting the launch of new solutions/packages to market with content and programs by laying out the best ways for our customers in the vertical to apply the solution to their goals
- Be the industry expert, in your vertical, leading sales training all related vertical content and programs focusing on customer challenges, and how the company offers unique solutions to these problems. This becomes the basis for your messaging and positioning, and will be utilized in communications across a variety of channels.
- Vertical market research and analysis. You strive to understand what makes your customers tick, including their attitudes, motivations, and preferences. You also stay on top of the marketplace and the competitive landscape your solutions play in. This data informs your planning initiatives, storytelling approach, and guides your overall marketing strategy.
- Streamlining voice of customer input to Product Marketing/Product team.
Capture customer successes for use in case studies, create solution briefs/decks, and materials that inform and enable Sales teams to better position, manage objections, and strategically sell.
- Manage content direction of strategic, cross-product industry and analyst events designed to create brand awareness and drive demand generation.
- Participate in the creation of thought leadership including social media, webinars, podcasts, videos, etc.
Requirements
- At least 5 years total experience marketing within the digital marketing technology industry, including at least 2 years of experience working with a SaaS, enterprise software or media-related company.
- Demonstrated ability to develop product positioning and messaging.
- Proven track record in developing highly effective sales presentations and collateral.
- Strong knowledge of B2B marketing, SaaS, and the digital advertising ecosystem is a significant plus.
- Demonstrated success in working within cross functional teams and effective project management and analytical/decision-making skills.
- Exceptional written and verbal communication skills - must be comfortable presenting to a wide range of audiences, from senior executives at customers, to large audiences, to relatively technical people; must be able to create original content, edit existing content, etc.
- Some travel may be required.
Education
BA or BS required
MS or MBA preferred
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