Friday, June 26, 2015

[KITlist] Content Manager (Marketing) (Fremont, CA)

 

Please direct your responses to: kate@alterg.com

AlterG Inc., one of Silicon Valley's most innovative companies, is pioneering technologies that help people improve their mobility, health, and performance. Our Anti-Gravity Treadmills and Bionic Leg utilize unique technology that enables patients, athletes, and anyone with wellness goals to overcome medical challenges, enhance physical performance, and achieve things they never thought possible. Our equipment is currently used in thousands of physical therapy clinics and hospitals around the world, and our Anti-Gravity Treadmills are used as a rehab and performance tool in the training rooms of over 100 teams from the NBA, NFL, MLB, and NCAA. We are proud to provide mobility solutions that get people back on their feet and back to doing the things they love.

Summary

We are looking for a talented content creator to write, produce and distribute various types of content to expand our audience and drive thought leadership in our industry. The Content Manager will be responsible for continuing to evolve the voice of the AlterG brand and it's family of products. This role requires a high level of creativity, project management skills, and a data-driven focus. As a critical part of the Marketing team, you'll collaborate with the VP of Marketing to create the company's messaging strategy, work with marketing automation, the sales staff and some external influencers. You'll drive online engagement with AlterG customers, end users, and the rehab and training community.

Sample Projects

• Create and distribute original content about AlterG including email campaigns, website content, blogs, articles, how-to guides, and supporting graphics

• Copy write, edit, ghostwrite, marketing collateral, automation and web content

• Help distribute content generated by marketing team (videos, infographics, media stories, podcasts, photos) across sales team, to customers, social and community channels to maximize engagement and drive brand awareness

• Help drive day-to-day activities of our social media channels including webinar and tradeshow coverage, amplifying news announcements

• Develop and manage a content calendar

• Collaborate with marketing team to plan and execute outbound marketing campaigns

• Analyze and continuously improve content and communication strategy

Necessary skills and experience

• Exceptional writing and copy editing skills, as well as the ability to adopt the style, tone, and voice of our thought leaders and AlterG for various types of content

• Experience writing on behalf of a company, ghostwriting, and working with internal and external contributors

• A dual-minded approach: You're highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions

• Excellent organizational skills to work independently and manage projects with many moving parts

• Experience in writing for SEO and SEM is a plus

• Bachelor's degree required

• 2-3 years of marketing experience required

• Proficient in Microsoft Office Suite, Pardot (or similar marketing automation tool), content management systems, some HTML preferred

• B2B experience in medical device or tech preferred

• Any expertise in physical therapy, physical medicine or athletic training is a big plus.

How to apply and what to expect:

• Along with your resume, please include a short explanation of your background, accomplishments (links to past projects are always helpful), and what excites you about AlterG. This will help us to get a multi-dimensional view of who you are. If you skip this step you will not be considered.

• Provide at least 3 published writing samples including, blogs, articles, how-to guides or web copy for a B2B product

• Be prepared to have a detailed discussion about results – e.g. we want to know how you've driven video views, increased traffic to company websites or driven engagement during live events

• Be prepared to spend a half-day at our office to meet the AlterG team

• Email: kate@alterg.com If your experience is a good match, we'll contact you directly.

We're a passionate team who believe in ownership, excellence and creating products that help people. If you thrive on solving challenging problems with a fun group of really bright people, we want to hear from you!

Compensation: Based upon experience. Includes a full benefits package, and access to our fully equipped onsite gym, including usage of the Anti-Gravity Treadmill.

Travel Required: Occasional travel to an event (e.g. a trade show) is possible, but not frequent.

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