Please direct your responses to: iwanttojoin@modria.com
Ecommerce disputes and complaints? We love them. Really.
Modria (www.modria.com), an eBay and PayPal spinout, is the world's leading online dispute resolution company. Our product, Modria Resolution Center, is a SaaS platform that eCommerce companies use to resolve up to 90% of customer problems through automation while reducing costs and increasing sales.
If you're an enthusiastic, passionate and analytical person with a solid track record in B2B web marketing execution and, in particular, lead generation, we'd love to talk.
As our new Director of Web Marketing you will play a leadership role in helping us scale our business by marketing Modria Resolution Center to eCommerce companies, including online merchants, marketplaces, payment providers and platform providers.
We've assembled leading technologists, dispute resolvers, and user interface experts. Our team created and scaled the online dispute resolution systems that eBay and PayPal used to resolve more than 60 million disputes a year. Ecommerce companies are increasingly turning to Modria Resolution Center to help them build a resolution experience that actually delights their customers while scaling their businesses.
We are gearing up for significant customer acquisition and staff growth and the successful candidate will be instrumental in shaping and building this function for all those who follow.
Sound interesting and challenging? Take a look at the details below, and if this describes you, send us an email iwanttojoin@modria.com.
Key Responsibilities
• Develop and deploy effective content, including editorial calendar (video, infographics, blog
posts, white papers), webinars, copy writing.
• Launch, track and tweak Marketo campaigns (including updating scoring).
• Employ best practices for SEO and SEM.
• Define and own web marketing KPIs across awareness, acquisition, engagement and
conversion.
• Continually test and optimize - from A/B testing CTAs and content placements to optimizing
lead gen form flows, this position will be the expert on website testing strategy and objectives.
• Manage web site, using Google Analytics and other tools, so as to maximize lead acquisition
and build engagement.
• Take charge of our Social Media effort with a goal of building quality engagement with
multiple communities.
Requirements
• 7+ years of software web marketing experience with at least 5 years experience in SaaS
product marketing.
• Bachelor's degree (MBA a plus).
• Experience marketing SaaS to eCommerce companies.
• Very strong written communication skills.
• Excellent collaborative skills.
• Strong technical skills (including facility with Excel Pivot Tables and PowerPoint) with the
ability to identify and implement appropriate web tools.
• Solid experience with Marketo, Salesforce and Wordpress.
• Passionate about B2B lead gen, web optimization, web analytics, and data
• Proven track record of driving B2B online customer acquisition.
• Solid experience with search engine optimization, personalization, testing and analytics.
• Highly analytical.
• Exceptional communication/interpersonal skills to clearly articulate ideas, problem-solver.
• Customer focused.
• Self-starter.
• You love getting your hands dirty and aren't afraid to fail.
To all recruitment agencies: Modria only accepts agency resumes from agencies with an approved agency contract. Please do not forward resumes to our jobs alias, Modria employees, or any other company location. Modria is not responsible for any fees related to unsolicited resumes.
Modria is an equal opportunity employer. Employment here is based solely upon one's individual merit and qualifications directly related to professional competence. We don't discriminate on the basis of race, color, religion, national origin, ancestry, pregnancy status, sex, age, marital status, disability, medical condition, sexual orientation, gender identity, or any other characteristics protected by law. We will also make all reasonable accommodations to meet our obligations under the Americans with Disabilities Act (ADA) and state disability laws.
Posted by: KIT List Jobs <jobposting2@kitlist.org>
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