Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup
Crawford Group (www.crawfordgroup.com) is seeking a Global Demand Generation Manager for a project-based consulting assignment with our technology client. The Global Demand Generation Manager will be responsible for defining global demand generation campaigns to drive leads to the company's' direct Sales team. The Global Demand Generation Manager will assist in defining the strategy, development of the demand generation plan, providing and executing campaign implementation and monitoring and adapting the campaigns to achieve success.
The ideal Consultant enjoys a fast pace start up culture and has demonstrable experience and skills developing and executing enterprise global demand generation programs in the high tech industry.
Responsibilities:
Develop and define strategy for enterprise global demand generation programs/plans
Determine the appropriate mix of on-line and off-line campaign elements including: Search, social, direct mail, email, webinars, content syndication, direct response online banners – campaigns driven with the most compelling and creative calls to action to deliver stated ROI and contribution to leads goals
Execute tactics for demand generation programs including strategic approaches to optimize campaign implementations, including vertical industry targeting
Work with in country managers to ensure content is aligned to theatre requirements and localization of assets is needed
Ensure adequate goals and metrics are collected to assess campaign/program success and required improvements
Skills:
5-7 years' experience developing and executing enterprise global demand generation plans/programs in the high tech industry
Ability to write effective demand generation copy
Superb communications skills, ability to provide visibility and communicate on campaign effectiveness
Previous experience working with in country marketing teams for example: Establishing trust, building relationships, working on key metrics and campaign refinement
Working with diverse team to ensure alignment to corporate initiatives
Experience working with content syndicators such as TechTarget and IDG
Data segmentation, list management and database marketing skills
Proven experience with Marketo, Eloqua, Salesforce, ON24, GoToWebinar or similar marketing automation tools preferred
Experience working with plug in tools for Salesforce.com (Mail Chimp, Pardot or similar) is strongly preferred
Ability to thrive in a fast-paced environment
Excellent project management skills with the ability to take programs from inception to completion with minimal supervision
Proficiency with the Microsoft Office Suite
BA in Marketing, Communications, Business or similar is required
RATE: D.O.E. as a W-2 employee of Crawford Group; benefits available
LOCATION: Onsite at client's offices in Mountain View, CA.
HOURS/DURATION: Full time, ASAP – December 31, 2015, potential to extend. No phone calls, please.
Interested? Apply online and upload your resume in MS Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
Posted by: KIT List Jobs <jobposting2@kitlist.org>
| Reply via web post | • | Reply to sender | • | Reply to group | • | Start a New Topic | • | Messages in this topic (2) |
Join the new KIT Resources List!
You'll get job tips, notices for free or low-cost career events, services, and job fairs. Just send an email to:
KITlistResource-subscribe@yahoogroups.com
Please go to www.KITlist.org to join, post jobs, or see our FAQs. If you have any comments or questions, you can reach us KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!
