Friday, June 12, 2015

[KITlist] Global Demand Generation Manager (Mountain View, CA.)

 

Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup

Crawford Group (www.crawfordgroup.com) is seeking a Global Demand Generation Manager for a project-based consulting assignment with our technology client. The Global Demand Generation Manager will be responsible for defining global demand generation campaigns to drive leads to the company's' direct Sales team. The Global Demand Generation Manager will assist in defining the strategy, development of the demand generation plan, providing and executing campaign implementation and monitoring and adapting the campaigns to achieve success.

The ideal Consultant enjoys a fast pace start up culture and has demonstrable experience and skills developing and executing enterprise global demand generation programs in the high tech industry.

Responsibilities:

Develop and define strategy for enterprise global demand generation programs/plans

Determine the appropriate mix of on-line and off-line campaign elements including: Search, social, direct mail, email, webinars, content syndication, direct response online banners – campaigns driven with the most compelling and creative calls to action to deliver stated ROI and contribution to leads goals

Execute tactics for demand generation programs including strategic approaches to optimize campaign implementations, including vertical industry targeting

Work with in country managers to ensure content is aligned to theatre requirements and localization of assets is needed

Ensure adequate goals and metrics are collected to assess campaign/program success and required improvements

Skills:

5-7 years' experience developing and executing enterprise global demand generation plans/programs in the high tech industry

Ability to write effective demand generation copy

Superb communications skills, ability to provide visibility and communicate on campaign effectiveness

Previous experience working with in country marketing teams for example: Establishing trust, building relationships, working on key metrics and campaign refinement

Working with diverse team to ensure alignment to corporate initiatives

Experience working with content syndicators such as TechTarget and IDG

Data segmentation, list management and database marketing skills

Proven experience with Marketo, Eloqua, Salesforce, ON24, GoToWebinar or similar marketing automation tools preferred

Experience working with plug in tools for Salesforce.com (Mail Chimp, Pardot or similar) is strongly preferred

Ability to thrive in a fast-paced environment

Excellent project management skills with the ability to take programs from inception to completion with minimal supervision

Proficiency with the Microsoft Office Suite

BA in Marketing, Communications, Business or similar is required

RATE: D.O.E. as a W-2 employee of Crawford Group; benefits available

LOCATION: Onsite at client's offices in Mountain View, CA.

HOURS/DURATION: Full time, ASAP – December 31, 2015, potential to extend. No phone calls, please.

Interested? Apply online and upload your resume in MS Word format to:

http://tinyurl.com/Working-With-CrawfordGroup

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