Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup
Crawford Group (www.crawfordgroup.com) is searching to place a permanent/full time Director of Digital Marketing at a leading cloud service provider located in San Mateo. Our client offers competitive salaries, great benefits, and a high-energy environment with lots of room for personal and professional growth.
The Director of Digital Marketing will be the business owner of our clients' website (technical, design, and content elements) and will also be responsible for the overall messaging and positioning of offerings and solutions on the website. This position oversees a range of organizational projects and website enhancements. The ideal candidate has a strong product marketing background with experience managing websites/digital properties for SaaS/cloud solutions. Must be well-versed in digital marketing techniques and strategies (web, search, email marketing, e-nurturing, social media, visual/interactive media, mobile marketing, digital metrics.)
Responsibilities:
Govern the overall information architecture of the website including all the home page, product, customer, partner and resources section
Be the overall project leader for major website initiatives involving cross-functional teams including Design Services, development, IT, Demand Generation Marketing, etc.
Collaborate and drive the Web Development team by prioritizing their deliverables across all web properties
Drive the overall messaging on clients' website and make it appealing to discrete buyers from SMB, Enterprise, B2B, and B2C segments
Collaborate with Customer Marketing and Product Marketing to showcase customer stories on the website
Work closely with the Demand generation team to optimize the website for SEO and lead generation
Set the strategy for all online properties including what content lives where, how each property relates to and compliments each other, the flow between properties, and guidelines for new property creation
Skills:
8+ years' experience in Product or Solution Marketing including proven success in driving messaging and positioning offerings on digital properties
Experience managing large public web sites
Prior experience in managing website/messaging initiatives for SaaS/cloud solutions
Deep understanding or experience of SEO, conversion optimization
Excellent cross-functional leadership skills, excels at strategy and execution
Strong communications skills: verbal, written, visual
Highly driven self-starter who thrives in a dynamic environment
Understanding of mobile technology's impact on a global website
Understanding of and current knowledge of web analytics
Knowledge of how web technology is used globally
Website technology, information architecture, and user-centric design
Broad understanding of Internet technology and related aspects of computer science and technology
Knowledge of social media integration and social media best practices
Functional grasp of the elements of web design
Knowledge of databases
BS in Computer Science and related work experience required, MBA a plus
SALARY: Full time/permanent/salaried employee of client. Competitive total compensation package D.O.E., w2, including annual bonus, stock options and comprehensive benefits.
LOCATION: Fully onsite at clients' office in San Mateo, CA.
HOURS/DURATION: Standard business hours, ASAP – permanent/full time employee of client.
Interested? Apply online and upload your resume in MS Word format to:
http://tinyurl.com/Working-With-CrawfordGroup No phone calls, please.
Posted by: KIT List Jobs <jobposting2@kitlist.org>
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