As part of Crimson's Interactive Services, Senior Consultant needed for the daily overall management and success of our clients Search Engine Optimization initiatives. You will conduct keyword research, determine optimization strategy, management, perform copywriting, data analysis, reporting and ongoing on-page and off-page optimization for a F500 high-tech client. You will be expected to "own" the SEO initiatives for this client.
Responsibilities will include but will not be limited to:
• Perform client meetings to learn and understand client's needs and goals pertaining to SEO, particularly measurable objectives
• Translate business goals and objectives into a comprehensive SEO strategy for a F500 high-tech company website/s.
• Develop and implement SEO plan and associated roadmap
• Define SEO requirements and recommend site enhancements that maximize ROI and increase rank of natural search result listing
• Select and refine keyword list, perform technical and content optimization
• Develop comprehensive link building strategies and reporting including article syndication, directories, blogs, social bookmarking, and social media
• Analyze and translate quantitative and qualitative data from web analytics tools into an actionable SEO plan
• Develop, deliver, and analyze SEO reports that play a key role in analyzing site traffic, organic search placement, and the effectiveness of the overall SEO strategy
• Monitor, manage and analyze multiple client projects
• Maintain SEO knowledge base through constant self-education
• Provide clients with friendly, proactive and world-class service
• Work effectively as a part of a large team
MUST HAVE:
• Ideal candidate will have 5-7 years experience in online marketing, marketing program management, search engine optimization, and consulting
• Strong copywriting skills for online marketing and search engine optimization
• Knowledge of SEO best practices and HTML
• Experience with developing and executing link building strategies
• Strong analytical and problem solving skills
• Excellent written and verbal communication skills
• Availability to work full time over next 3-6 months
• Excellent time-management and organizational skills
• BA/BS in Business, Marketing, Statistics and/or similar
STRONGLY PREFER:
• Advanced SEO skills: Technical SEO, Experience with large-scale, enterprise SEO EG: Sites with 100,000+ pages
Location: Cupertino (on-site presence required)
Duration: 6 months (likely to be extended)
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