Founded by filmmaker George Lucas, THX is at the intersection of media and entertainment, collaborating with filmmakers, video game developers, consumer electronics manufacturers, automakers, movie studios and theatres to develop THX Certified products and THX Technologies that deliver immersive entertainment experiences. Products featuring THX are of the highest quality in their class, whether in the cinema, in the home, or on the go.
Job Summary:
The Senior Marketing Manager leads a broad range of communications and marketing programs that drive THX brand awareness and product value with consumers and partners (CE, Auto, A/V, Cinema, Studios.)
Responsibilities:
• Develop and drive marketing strategy, roadmaps, messaging and go-to-market plans for products including Media Director and cineSpace targeting consumer electronics manufacturers, content creators/directors, Hollywood studios and production facilities
• Conduct market research and strategic analysis of opportunities, requirements, and competitive landscape
• Collaborate across departments to educate and align marketing programs at early stages; work closely with sales and product development teams to help shape strategy and manage schedules
• Closely manage Partner Marketing, Sales Support, Tradeshows/Events, Digital, PR, Training and Creative programs across multiple verticals
• Drive co-marketing programs with licensees and partners
• Manage tradeshow program for at least four shows a year
• Lead pre-show planning meetings, internal show manuals & booth staff training
• Create show plans, coordinate logistics, calendars, budgets and post-show reports
• Perform as main contact with exhibit house and show vendors
• Generate ideas for pre-show and post-show marketing
• Manage collateral development, vendors, and inventory
• Manage branding, police style guide, logo library, identity
• Develop/maintain THX trailer production/distribution
• Catalog THX video content - B-roll, interviews, licensee content
• Work with internal team and web agency to develop Partner Portal
• Build and maintain customer acquisition model, develop direct and e-mail campaigns
• Manage customer and consumer database
Qualifications:
• Bachelor's degree required and a minimum of 5 years of product marketing or partner marketing experience in consumer electronics, technology and/or entertainment business
• Strong writer, presenter (internal), communicator and an emerging leader
• Proficient with Microsoft Word, Excel and PowerPoint
• Experience working with ingredient brands or consumer electronics companies e.g., Dolby, DivX, SRS, DTS, Intel, Qualcomm, Broadcom, Samsung
• Must be an incredibly organized team player with a positive, fun, diplomatic and engaging personality – you get things done and everyone likes you
• Ability to work collaboratively across multiple teams and execute multiple projects at once
• Passion for technology, movies, gadgets and a desire to transform entertainment experiences
• Requires some travel – domestic and international
THX is a small-company culture that provides a fast-paced environment where creativity and empowerment are encouraged and rewarded. Because we work hard, all full-time employees are offered a very generous benefits package and competitive salaries. THX is based in San Rafael, CA (Marin County) with easy access to San Francisco, the wine country and world-class mountain biking trails, hiking, surfing, windsurfing, sailing and schools. We like to work hard and play hard – and so do you!
All unsolicited employment agency resumes will not be considered; THX does not accept unsolicited resumes from employment agencies for any reason.
PLEASE APPLY WITH YOUR RESUME & SALARY REQUIREMENTS TO: www.thx.com/careers/
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