Crawford Group (www.crawfordgroup.com) is seeking a full time Digital Media Strategist consultant to develop, integrate and execute digital media strategies in support of our clients' corporate advertising campaign goals. The consultant will develop a well-rounded portfolio of digital investments to drive awareness, relevancy and customer engagements contributing to our clients' sales momentum.
No campaign is developed in a vacuum: the right consultant for this assignment will be a master collaborator. The Digital Media Strategist will develop media strategies for Brand and/or Technology Solution goals, addressing business objectives at multiple layers of the organization. It is imperative that the consultant be able to influence internal teams to increase adoption of digital strategies to create a win-win situation for multiple internal teams or against multiple marketing goals. This consultant will facilitate Global campaign planning and execution, liaising with Country/Theatre leads to support the global planning process.
The consultant must have a deep knowledge of digital media and drive innovation by leveraging new media platforms/tactics to engage with the audience. Charged with developing innovative digital programs that raise the bar on best practices in digital media, they will build relationships with media partners to facilitate relevant and breakthrough partnerships for our client.
The digital media strategist will partner with the media agency team to define key milestones of success and ongoing reporting to internal teams. As results are evaluated, ongoing refinement and optimization of digital media investments is expected.
Skills:
* 8+ years of relevant digital marketing/media experience, with preference for candidates with agency (digital media practice) experience focused on clients in the high tech sector.
* REQUIRED: Digital media expertise with a deep understanding of industry best practices and their application (including online banners, online custom sites, content integration, content syndication and social media)
* Deep knowledge of Business, News, Sports, Technology digital media space.
* Digital media enthusiast with demonstrated experience in developing innovative campaigns delivering business results
* Proven experience in collaboration, teamwork, cross-functional and cross-cultural groups
* Strong ability to drive projects forward in a rapidly changing environment with an emphasis on team work
* Proven experience engaging and developing collaborative relationships with external media partners and media and advertising agencies
* Strong negotiation skills with external media partners, publishers and content developers
* Ability to manage simultaneous projects in a fast-paced, cross-functional environment
* Excellent interpersonal and communication skills – both written and verbal
* Proficient in Microsoft Word, Excel and PowerPoint
* BA/BS in Communications, Marketing, Advertising or related field
Rate: $2800/week as a w2 employee of Crawford Group
Location: Onsite at client's location in San Jose, CA
Hours/duration: Full time, November 1, 2011- ongoing
Interested? Please create an online including a Word version resume by following the link below:
http://tinyurl.com/Crawfords-449
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