Our client helps sales teams close more business!
We are experiencing rapid growth and seeing tremendous adoption of the company product from media
and technology sales teams at companies such as LinkedIn, Groupon, Expedia Media, The
Wall Street Journal, Comcast and many others. These teams use our powerful sales
delivery platform to connect with customers, get real-time feedback, and increase close rates!
Description:
The Vice President, Marketing is responsible for developing and executing a clearly defined
marketing and communications strategy in a manner that supports consistent business
growth and enhances brand equity and awareness. This position is responsible for planning,
organizing, staffing, training, and managing all marketing functions to achieve the Company
objectives of sales, growth, profitability, and visibility while ensuring a consistent marketing
message and position in alignment with the company vision.
Primary Responsibilities:
● Create, manage, coordinate and execute all marketing strategies and implement tactical
plans that meet and exceed company expectations
● Lead and manage Direct Marketing, Public Relations, Advertising, Online Marketing,
Event Marketing and Internal Creative Services
● Analyze, evaluate, plan and execute both existing and potential marketing activities and
strategies. Develop benchmark criteria to measure and continually improve the efficiency
and effectiveness of marketing programs
● Conduct and analyze market research to determine competitiveness
● Measure the effectiveness of the marketing department and implement improvements as
required
● Identify, interpret, and capitalize on marketing trends
● Recruit, coach, mentor, and raise the team�s ability to deliver and exceed expectations
while creating opportunities for development
● Develop and prepare key messaging and presentation materials for senior management
● Work closely with Sales, Product Development, Engineering and other Senior
Executives to create demand and recognition for the Company and its products
Requirements:
● 12 years experience, with 7 years of increased responsibility within roles at the senior
management level, some start up experience preferred
● Experience marketing an enterprise software product (preferably SaaS) to sales
organizations a plus
● A track record of performance excellence meeting targets and objectives
● Strong analytical, planning, forecasting and budgeting/financial skills
● Excellent communication and negotiation skills
● Marketing and customer service orientation
● The ability to articulate a vision and strategy in a way that inspires and motivates a team
and focuses their energy on achieving business goals
● Respectful and outstanding leadership skills that motivate staff to exceed expectations
● 4 year University degree
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