Director of Product Marketing – Small Business
Simply Hired is seeking a seasoned Director of Product Marketing to steer and evolve our Small Business products, marketing efforts and partnership opportunities.
About Simply Hired
Simply Hired (www.simplyhired.com) is the world's largest job search engine with more than eight million job listings across 22 countries – that's 25 times more jobs than you'll find on even the biggest job boards. The company powers job listings on over 10,000 network partner sites, including LinkedIn, CNNMoney, The Washington Post and BusinessWeek. We are a "top 100 Web site" and we service 16 million job seekers each month…and you ain't seen nothing yet!
Simply Hired is a fun, energetic company with a passion for developing great products, and for doing things a little differently. We prize the ability to innovate and create stupendous Web applications as much as we applaud the wit behind a clever pun or an elegant alliteration. Our mission is to help people find jobs they love, so we figured we should start with our own workplace. And why do we love working at Simply Hired? It turns out that it's not the free lunches, fully-stocked kitchen or Friday massages (though we do have those). It's really about working with smart, talented folks (who we actually like), and building a product used by millions of people around the world.
Our headquarters are in Mountain View, California, right next to the San Antonio exit off the 101 freeway. We're next to the Bay Area's best health club where your membership is subsidized. Voted one of the "Best Places to Work in the Bay Area", Simply Hired offers competitive salaries, pre-IPO stock, 401(k), excellent benefits, including medical/dental/vision and three weeks of vacation. If you´re a passionate team player, exceptional at what you do, and you want to impact millions of people, then we´d love to hear from you!
About the Role
Reporting to the VP & GM of Small Business, the Director Product Marketing will be responsible for understanding the Small Business hiring landscape and develop strategies to address Small Business hiring needs and pain points. You will identify the best opportunities to grow Simply Hired's Small Business accounts, collaborating with Product Management on new product development as well as Marketing on communication strategies to capitalize on these opportunities. You will also identify opportunities and forge strong partnerships with 3rd parties to market and sell our offering to new customers.
The Small Business segment is a relatively new market for Simply Hired and is expected to be a source of significant growth for the company. This is an opportunity for the Director of Product Marketing to help grow the business from the ground up.
Responsibilities
Small Business Insights – conduct primary and secondary research to deeply understand the hiring processes and needs and pain points of Small Businesses and identify, test and refine product and feature ideas for Simply Hired to address those needs
Competitive Differentiation – understand the current and emerging competitive set and their products and positioning; identify areas where Simply Hired can continue to differentiate itself in the market as well as improvements needed to compete
Marketing Strategy – use customer insights and knowledge about the SMB market to:
o Segment the market and prioritize target segments
o Develop compelling value propositions to unique audiences and define positioning for products and services
o Work with Marketing to execute customer acquisition and up-sell strategies
Product Development – drive new product and feature development by
o Identifying compelling products and features that address Small Business hiring pains
o Work with Product Management to test and refine new product ideas and drive new product and feature development
Partnership/Channel development - identify best potential partners that could help market and acquire new small business customers, work with business development manager to formalize the relationships, and work with partners to launch, evangelize and continuously improve the programs
Qualifications
• 7-10 years of experience in product marketing, product management and/or strategy development
• Experience working with Small Businesses
• Innate customer-orientation
• Experience conducting consumer research and analyzing data to develop customer insights
• Strong combination of strategic, practical and creative-thinking skills
• Excellent communication skills – both written and oral – and ability to communicate effectively with different constituents
• Leadership presence and ability to influence all levels of the organization
• Motivation and tenacity to get the job done
• MBA preferred but not required
Simply Hired is an Equal Opportunity Employer
Go to the following link to apply:
http://hire.jobvite.com/j/?cj=oFtKVfwx&s=kitlist
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