Manager, Online Communities
San Jose, CA - United States
Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry´s broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.
Responsibilities
Define and drive the strategic visions for the social experience on Atmel-owned community sites and public social networking sites (Facebook, Twitter, LinkedIn, Wiki, etc), working in close coordination with marketing and business leadership to define the requirements and roadmap.
Set quarterly strategy and tactics for ensuring community health, engagement and growth.
Manage key platform vendor relationships including service contract negotiations, regular health checkpoints, and roadmap alignment/discussions.
Define, implement and gather insights from a set of analytics to determine community health, progress and opportunity; providing visibility to the business through standardized dashboards.
Facilitate a cross-functional team providing regular, vigilant moderation of the communities/social sites and escalation of hot topics to subject matter experts, business owners, or the community platform provider where appropriate.
Engage with corporate marketing team and product groups to support launches, campaigns, and programs; align with key objectives and recruit relevant subject matter experts and content contributors.
Be knowledgeable and passionate about prominent community technologies including YouTube, Twitter, Facebook, LinkedIn, Google (SEO/SEM) and various community platform providers.
Own, in collaboration with other Atmel teams, the creation of comprehensive set of community guidelines and policies, including escalation and emergency response scenarios.
Be a visible evangelist for the community internally and externally via social channels and traditional communications constantly looking for new recruits, contributors and opportunities.
Assist in the definition and implementation of the overall digital platform.
Mandatory Skills
Demonstrated online marketing knowledge and passionate about the use of new online trends to support marketing and customer engagement strategies.
Strong leadership and project management, as well as excellent oral and written communications skills are imperative.
Deep knowledge of Web 2.0 mixes (social media networking sites, blogs, wikis, video-sharing sites, hosted services, web applications, mashups, tag clouds, etc.).
Experience in creative problem-solving in developing user-facing solutions and a strong collaborative team-player.
Preferred Skills
Experience working with outside vendors and agencies is desired.
Experience with search optimization, online advertising, campaign management desired.
Education
BA/BS or equivalent experience required.
Experience
8+ years experience in web marketing with 5+ years experience managing online community and social networking programs, ideally in a global B2B environment.
Position
Regular
Shift
Day
Location
United States
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