Please direct your responses to: http://tinyurl.com/Crawfords-545
Crawford Group (www.crawfordgroup.com) is seeking a Senior Marketing Communications Manager consultant with expertise in Service Provider (SP) technology, as well as an understanding of the Cloud, for a short-term assignment with our client, Cisco. The consultant will be responsible for leading the strategic integration and execution of marketing communications campaigns and programs to increase customer acquisition and generate awareness, relevance and demand for Cisco's Cloud solutions. The ideal consultant is a senior marcom generalist with the ability to effectively lead programs within a highly matrixed, global team environment.
Specific responsibilities include:
* Developing and implementing the Cloud integrated marketing communications strategy and plan to optimize the user experience, increase marketing effectiveness and enable a customer journey experience to drive customers from acquisition to revenue- to generate leads, new names/opt-ins and customer loyalty
* Influencing the corporate Cloud marcom program design at concept stage. Evaluating, packaging and distributing corporate data center marketing assets that are relevant and compelling to be leveraged across emerging market regions and countries
* Facilitating integrated marcom programs/deliverables including web, collateral, live and online/virtual events, online-advertising, social media, direct marketing and video
* Establishing program metrics, tracking customer behaviors/trends, market intelligence and targeted data (e.g.: customer, segment and data center industry) to select the appropriate strategies and tactics in the development of the marcom plan
Skills:
* 10+ years of global marketing communications experience within the Service Provider technology industry
* Must have prior, recent Cisco experience (consulting or working directly for the company)
* Networking and/or cloud experience is required: Cloud computing, storage networking, application networking
* Proven experience working with cross-functional, worldwide team members
* Strong program/project management capabilities to span multiple, concurrent projects. Must be able to quickly grasp the essence of programs, determine urgency and impact, build the communications plan including the vehicles and coinciding schedule
* Excellent written and verbal communication skills and the ability to effectively influence senior leaders and leadership teams
* Demonstrated ability to define and assess communication strategies and build actionable communication plans
* Ability to develop and evolve short- and long-term communication strategies while consistently driving tactical projects
* Strong project management, negotiation and decision-making skills
* Ability to balance quality of work with deadlines, in a fast-paced, results-oriented culture
* Ability to identify risk issues affecting work progress and to recommend solutions
* Bachelor's Degree in Business, Marketing, Communications or similar
Rate: $2200/week as a W-2 employee of Crawford Group. No phone calls, please
Duration: 4-6 months from date of hire
Hours/Location: 40 hours/week onsite at Cisco offices in San Jose, CA
Interested? Please fill out a profile and upload your resume in MS Word format at:
http://tinyurl.com/Crawfords-545
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