Please direct your responses to: http://hire.jobvite.com/j/?bj=oZ2jWfw0&s=KIT_List
Reporting to the Director of Photo Books Marketing, the Senior Marketing Manager, Photo Books will be responsible for managing key marketing initiatives as part of an integrated, solution oriented marketing plan driving sales and profitability for the strategic photo book business line. The role includes developing deep customer insights, creating marketing plans against key customer segment strategies and working across the channel teams to ensure successful execution.
Responsibilities include:
Develop innovative marketing strategies and programs to drive category and brand awareness for Shutterfly photo books
Drive quantitative and qualitative customer intelligence and research in order to better understand customer profile, needs and behavior
Develop integrated marketing plans, closely collaborating with key marketing counterparts in CRM, eCommerce, online/offline acquisition, partners and brand.
Develop product positioning and messaging that differentiates our product in the market
Develop and lead incremental cross-channel programs to achieve growth objectives, potentially including grass-roots efforts and vertical marketing initiatives (occasion-based).
Partner closely with internal & external creative teams to deliver quality output on time.
Drive annual and quarterly marketing plans and business reviews.
Key Skills and Experience:
8+ years of experience in Marketing, with specific experience in consumer driven brands and digital marketing
5+ years leading marketing strategy development and cross functional execution
Solid understanding of retail and eCommerce
Results oriented team player with excellent communication and interpersonal skills
Strong strategic thinking combined with great execution
Passion for gaining customer insights and translating insights into effective marketing programs
Strong business and marketing acumen, with capacity for original thoughts, and the ability to drive results.
Superior leadership qualities, with a strong track-record of increasing responsibility
Excellent writing, presentation, organizational and analytical skills
Strong project management skills, including supervising multiple projects simultaneously
Must enjoy working in a fast paced, high volume, and time sensitive environment
To Apply: http://hire.jobvite.com/j/?bj=oZ2jWfw0&s=KIT_List
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