Please direct your responses to: matts@utest.com
Title: Marketing Analyst
Reports to: Advertising Manager
Location: Southborough, MA
Description of Position:
The successful candidate will be highly quantitative, data-driven and well-versed in digital marketing – from paid search advertising to display ads to email marketing. We want someone who has the acumen and drive to take a first-gen ad strategy and grow it in both size and sophistication.
• Is your idea of a good time A/B testing ad copy, optimizing bid management strategy, and splitting campaigns into multiple ad groups?
• Are you looking to increase your level of responsibility and visibility into the decision-making process?
• Do you love immersing yourself in the online industry's products and trends?
• Do you like using data to tell a story?
• Do you enjoy owning a strategic plan and pushing it into action?
• Do you chuckle at people who use pivot tables as an example of their Excel prowess?
Maybe you're a rock star at an agency and want to actually own your results on the client side or simply never found that job that tailor-fit. It could be that you're already doing this work, but your company isn't expanding into new markets and growing exponentially year-over-year. Regardless, if the above describes you, then this is the place and job for you.
Responsibilities:
•PLAN: Build overarching media plan that meets marketing budget requirements and achieves goals for lead gen quantity and quality, as measured by internal multivariate scoring algorithms. Analyze and interpret marketing data to identify trends, patterns and relationships, and propose to management to optimize programs.
•BUY: Negotiate media buys including pricing, terms and legal requirements. Work with Advertising Manager to implement and test marketing campaigns to optimize programs. Generate traffic and acquire customers across online marketing channel, including SEM, display and social media.
•CREATE: Execute media plans, including writing ad copy, managing development of display ads, bid management strategy and landing page design. Complete additional marketing activities as requested including management of website updates, ongoing maintenance of social media tools – Twitter, Facebook and Blog when requested.
•MEASURE: Track, measure and optimize campaigns within an extreme precision. Build detailed marketing reports and analytical models using Microsoft Excel and Salesforce.com reports that enable you to effectively manage marketing ad spend, return on investment, as well as executive-level communication. Analyze and interpret marketing data to identify trends, patterns and relationships.
•COLLABORATE: Work with marketing and management teams to prioritize and implement advertising plans in support of company goals. Gather data requirement and provide recommendations for improving report views. Processes mapping and documentation of meeting points.
Overall Experience:
• 3-5 years experience in managing & tracking online marketing.
• Hands-on experience building and optimizing complex CPC search campaigns, as well as CPM display ad and email marketing campaigns a major plus.
• Experience managing monthly budgets over $50,000 a plus.
• Confident in their analysis capabilities, marketing, and business understanding.
• Strong knowledge of Excel, AdWords Editor, Google Analytics
• Experience with A/B Testing, Landing Page Optimization, Conversion Rates, and "Quality Score" a must.
• Knowledge of LinkedIn Ads, Facebook Ads Manager, Microsoft AdCenter a major plus.
• Familiarity with B2B marketing, Salesforce, software testing, mobile apps, online gaming or SAAS is a plus.
• Must be a self-starter, detail oriented, ability to execute and manage projects.
• Bachelor's degree required, preferably in marketing or related field.
Description of Company:
uTest is the world's largest marketplace for software testing services. With our crowdsourced testing model, we offer companies a fast, cost-effective way to get their apps tested. The company is growing by leaps & bounds and this newly created position will help us grow even faster by building, managing, and optimizing our marketing and lead generation efforts.
In the past 3 years, we've gotten amazing press from companies like TechCrunch, Mashable, and Forbes (www.utest.com/press-room). We've won cool awards from Mashable, Gartner, and the Boston Business Journal – including back-to-back wins of BBJ's "Best Places to Work" in 2010 and 2011 (www.utest.com/awards). And we've built an impressive stable of big-league customers such as Google, Microsoft, and BBC (www.utest.com/customers). We have huge ambitions for the business, and want an A+ player to help take our marketing to the next level.
uTest is a good fit for hungry, creative self-starters who like to build things from the ground up. This is a great chance to make your mark for an award-winning, VC-backed startup that's enjoying great success and is now expanding its team. We pay well; we offer outstanding benefits; we have fun; and we push one another to achieve ever-greater results in our march to build the world's biggest marketplace for software testing services.
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