Please direct your responses to: srivers@personifysearch.com
Personify is looking for a Digital Marketing Manager in the Sunnyvale, CA (and surrounding) area.
The Digital Marketing Manager will be responsible for developing, coordinating, executing and tracking marketing programs to nurture leads, engage customers, and drive revenue. To accomplish this, the candidate will need to work across functional boundaries with product management, marcom managers, IT, sales and service.
Primary Responsibilities Include:
- Double digital marketing sales leads in the next 12-18 months.
- Manage and optimize lead generation funnel
- Plan the digital lead generation strategy: Continually improve the website user experience - read and analyze web traffic data to identify site opportunities and challenges; drive SEO and PPC performance; own social and mobile execution.
- Design and execute A/B testing to optimize digital marketing investments.
- Must be able to spot digital trends, see the digital future and understand consumer behavior, matching these with brand desires to create truly beneficial opportunities and solutions.
- Manage the marketing functions (awareness, registration, lead handing) for lead generation vehicles including webinars, seminars, digital marketing, tradeshows, eMedia, etc.
Qualifications:
- Bachelor's degree in Business Administration, Marketing and 5 years related experience.
- Understanding PPC campaigns, adgroups, landing pages, for MSN/Bing/Yahoo, Google and others
- Experience managing multiple, competing priorities, duties and/or projects
- Strong knowledge of best practices in online marketing, advertising, PPC, SEO, e-mail marketing, preferably with exposure to both subscription newsletter models and CRM/event-based communications.
- Experience and technical competency in Excel including working with large data sets and utilizing pivot tables.
- Salesforce.com and marketing automation competency including reporting and tool communication. Act-on knowledge is a plus
Personify is looking for a Digital Marketing Manager in the Sunnyvale, CA (and surrounding) area.
The Digital Marketing Manager will be responsible for developing, coordinating, executing and tracking marketing programs to nurture leads, engage customers, and drive revenue. To accomplish this, the candidate will need to work across functional boundaries with product management, marcom managers, IT, sales and service.
Primary Responsibilities Include:
- Double digital marketing sales leads in the next 12-18 months.
- Manage and optimize lead generation funnel
- Plan the digital lead generation strategy: Continually improve the website user experience - read and analyze web traffic data to identify site opportunities and challenges; drive SEO and PPC performance; own social and mobile execution.
- Design and execute A/B testing to optimize digital marketing investments.
- Must be able to spot digital trends, see the digital future and understand consumer behavior, matching these with brand desires to create truly beneficial opportunities and solutions.
- Manage the marketing functions (awareness, registration, lead handing) for lead generation vehicles including webinars, seminars, digital marketing, tradeshows, eMedia, etc.
Qualifications:
- Bachelor's degree in Business Administration, Marketing and 5 years related experience.
- Understanding PPC campaigns, adgroups, landing pages, for MSN/Bing/Yahoo, Google and others
- Experience managing multiple, competing priorities, duties and/or projects
- Strong knowledge of best practices in online marketing, advertising, PPC, SEO, e-mail marketing, preferably with exposure to both subscription newsletter models and CRM/event-based communications.
- Experience and technical competency in Excel including working with large data sets and utilizing pivot tables.
- Salesforce.com and marketing automation competency including reporting and tool communication. Act-on knowledge is a plus
__._,_.___
| Reply via web post | • | Reply to sender | • | Reply to group | • | Start a New Topic | • | Messages in this topic (2) |
****************************************************************
Join the new KIT Resources List!
You'll get job tips, notices for free or low-cost career events, services, and job fairs. Just send an email to:
KITlistResource-subscribe@yahoogroups.com
Please go to www.KITlist.org to join, post jobs, or see our FAQs. If you have any comments or questions, you can reach us KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!
Join the new KIT Resources List!
You'll get job tips, notices for free or low-cost career events, services, and job fairs. Just send an email to:
KITlistResource-subscribe@yahoogroups.com
Please go to www.KITlist.org to join, post jobs, or see our FAQs. If you have any comments or questions, you can reach us KITmoderator@KITlist.org.
By using the KIT List you agree to comply with the Terms of Use on the site, and will not use discriminatory employment practices. The KIT List is a service of Connelly Communications, Inc.
TO UNSUBSCRIBE:
Replying to KIT emails with an "unsubscribe" request does not work.
Instead, just send an email (from the same account you used to subscribe) to KITlist-unsubscribe@yahoogroups.com. If you are still receiving emails after a few days, please email us at KITmoderator@KITlist.org and we will manually remove you. Thanks!
.
__,_._,___
