Please direct your responses to: http://tinyurl.com/Working-With-CrawfordGroup
Crawford Group (www.crawfordgroup.com) is seeking a Sales Enablement Business Engagement Manager for a short term consulting project with our technology client. This is a full time, short term project. The Sales Enablement Business Engagement Manager will quickly gain insight into our clients' go to market strategy and will be accountable for strategy and planning of all Sales Enablement content as well as alignment with content partners and stakeholders.
The ideal consultant excels at building strong partnerships and managing relationships (account management mentality.) The Manager possesses strengths in messaging and content development specifically for sales enablement. Must understand what it takes to enable sellers and has strong capabilities for communicating the Seller Enablement program value propositions.
Specific responsibilities:
Alignment and Strategic Planning
Work with Marketing Campaign teams and Sales Enablement Ecosystem partners to create the Seller Enablement plan of record
Complete and vet the portfolio map for architectures, solutions, products, services.
Complete and understand the content blueprint to identify areas of coverage and gaps.
Focus on Campaign priorities + Sales priorities (top revenue generating products, etc.).
Understand and be able to represent the entire Plan of Record (collateral, demos, training).
Align communications for SE assets (launches, announcements, events, other).
Sales Enablement Architecture – GMCC (Global Marketing and Corporate Communications) Lead
Sales Enablement planning, engagement and verification: Create the consolidated plan of record
GMCC launch integration: Launch planning and launch events
Content deliverables: Accountable for content creation, development, and publication
Adoption: Content distribution and communication, content adoption, feedback, measurement (utilization and business results)
Primary contact to Proposals, Training, Demos teams (share messaging docs)
Coordinate and manage launch and announcement calendar with GMCC lead, communicate calendar to SE Ecosystem leads
Ensure SE-Ecosystem leads are invited to launch meetings; coordinate with GMCC launch leads
Procure and share MSD (Message Strategy Document) by launch when available
Coordinate Sales Communications with Employee Internal Communications team
Facilitate and activate Global Sales Kits and Featured Content recommendations for Sales Connect application
Develop and execute collateral plan
Ensure assets are actively managed – update, replace and retire
Focus on Buyer and Seller Careabouts
Reduce quantity, increase quality, standardize, and tag collateral to ensure cost-savings, usability, and searchability
Prioritize budget and collateral creation based on buyer and seller needs
Make decisions and define standards based on ongoing seller and customer feedback
Manage Ambiguity; Create Clarity
Document and codify agreements, processes, standards
Share best practices and lessons learned
Communicate openly and transparently
Create a culture that supports failure as well as success. Innovate. Be bold!
Be a champion of change. Change management is a practice, not a single event.
Be accountable and hold others accountable
Celebrate achievements and progress
Be a Trusted Advisor and Partner
Understand the business area(s) you're responsible for
Understand seller and buyer needs
Apply strategic thinking to create better solutions
Communicate effectively. Communication is the message received, not the message delivered
Engage with Sellers in your area each quarter
Spending time with Cisco sellers is a job requirement.
Skills:
7+ years of combined sales enablement, Field Marketing, Corporate Communications or Marcom experience, for at least one B2B enterprise technology company
Solid messaging architecture, content roadmap and content development experience
Successful track record for developing sales enablement programs and materials (including launch specific). Experience in gathering input from cross functional teams, developing compelling content and driving review cycles.
Understanding of content governance, taxonomy and asset tagging.
Strong communication and project management capabilities. Must have exceptional writing skills.
Ability to rigorously prioritize/recommend programs and deliverables that will yield the highest business impact
Diplomatic, comfortable addressing all levels in the organization
Solid proficiency with the Microsoft Office Suite, including PowerPoint
Bachelor's degree in Marketing, Business Administration or similar
Prior Cisco experience required
Writing samples required
Rate: D.O.E. as a W2 employee of Crawford Group, benefits available.
Location: Fully offsite/remote/virtual/WFH/telecommute. No phone calls, please.
Hours/Duration: Full time consulting project, ASAP – three months.
Interested? Please create a profile and upload your resume in Word format to:
http://tinyurl.com/Working-With-CrawfordGroup
Posted by: KIT List Jobs <jobposting2@kitlist.org>
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