[KITlist] Demand Generation Campaign Manager (San Jose, CA)

Please direct your responses to: jobs@raesystems.com

Demand Generation Campaign Manager

We are looking for an experienced Demand Generation Campaign Manager who will plan and manage global demand generation campaigns for a successful gas/radiation detection company.

As the Campaign Manager, You will be responsible for the strategic planning and execution of all outbound lead generation campaigns using Eloqua marketing software. You will plan, develop, schedule, coordinate and measure demand generation campaigns that create responses and result in more qualified leads. Global marketing team support and data-driven analysis will guide you in your strategy as you build your campaigns.

DUTIES AND RESPONSIBILITIES
1. Campaign Development
· Manage lead generation programs including generating-qualifying-fulfilling-reporting and analysis of lead data and programs
· Manage all creative, content, scheduling for Eloqua marketing automation and nurture programs
· Produce pre-show traffic-generating email campaigns for all large tradeshows
· Develop reporting and analytics for all campaigns
· Manage lead-gen databases. Maximize data integrity through continuous cleaning of data
· Plan and produce planned, quarterly, effective Field Marketing Programs such as
a. Webinars
b. Seminars
c. Lunch-and-Learn sessions with Distributors
· Work closely with demand generation group, including bi-weekly meetings.

Demand Generation Campaign Management
Manage all aspects of the planning and implementation of cyclical, high volume, email campaigns targeting prospects.
Maintain a macro view of all campaigns touching customers to ensure that competing campaigns do not hit customers and that the same customers are not targeted too frequently.
Work with Eloqua technical manager to establish rigorous test/control protocols and metrics for each campaign
Maintain a centralized calendar of all campaigns and customer touches
· Create, Manage, and Reconcile the budget for:
o Demand generation campaigns
o Content development for demand generation
o Seminars and Events

Requirements - The ideal candidate will have:
Candidate must have direct marketing campaign management experience, with an emphasis on technical/analytical skills required to drive campaigns.
· Proficient with Marketo, Eloqua or similar marketing automation software applications.
Exposure to and able to work with HTML, CSS & Javascript.
· BA in Marketing, Communications, or Business or equivalent combination of experience.
· 3-5+ years relevant experience in marketing automation and lead-gen management.
Experience developing and implementing best practice guidance for email and web marketing campaigns.

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[KITlist] Social Media Strategist and Content Developer (Lexmark) (Lexington, Ky)

Please direct your responses to: http://tinyurl.com/Crawfords-467

Crawford Group (www.crawfordgroup.com) is seeking a full time Social Media Strategist and Content Developer consultant for our client Lexmark, International, located in Lexington, Kentucky. The consultant will be responsible for strategic development and implementation of Lexmark's global social media strategy. Candidacy for this assignment requires expertise in social media marketing (B to B) with proven abilities of content development and program execution.

Seeking someone who is both passionate and well versed in social media marketing and the digital space, and who will infuse the programs he/she manages with fresh ideas/perspectives. The ideal consultant is a confident, flexible driver with exceptional interpersonal skills. Understanding of the enterprise B to B technology market space is required.

Specific responsibilities include

*Develop and implement the global social media strategy, coordinating with stakeholders across the company to ensure program effectiveness and encouraging adoption of relevant social media best practices
*Manage social media campaigns and day-to-day activities, including online advocacy and development of program content
*Set and monitor benchmarks for measuring impact of social media programs. Analyze, review, and report on effectiveness of campaigns to Senior Management
*Continually modify programs as data is received to maximize effectiveness
*Serve as a leader, subject matter expert, and influencer for all issues associated with social media marketing. Regularly exhibit thought leadership on social media marketing and related topics
*Monitor trends in social media tools, trends and applications

Skills:

*5+ years' experience developing social media strategies and program content for B2B Technology companies
*Proven experience with creating, implementing, and evangelizing programs for social media across multiple geographies
*A solid grasp of social media platforms/technologies such as Facebook, Twitter, blogs and YouTube as part of the overall marketing mix
*Understanding of the effect of Social Media on the customer experience, brand perception, and synergies with other online vehicles (inclusive of online advertising, email, paid search and affiliate marketing
*Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
*Good technical understanding and can pick up new tools quickly
*Have a good knowledge of principles of SEO
*Confident, diplomatic and credible presence for partnering with a wide range of stakeholders at all levels of the organization
*Program management experience to
*Experience with Eloqua a plus
*BA/BS in Journalism, English, Communications, Marketing, PR or similar

Rate: $2,600/week D.O.E. as a w2 employee of Crawford Group

Location: Relocation to Lexington, Kentucky after 90 days required (includes a relocation package). Includes a high potential for conversion to permanent/full time employment after six months. No phone calls, please.

Hours/Duration: Full time, ASAP-ongoing

Interested? Please create a profile and upload your resume in Word format to:

http://tinyurl.com/Crawfords-467

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[KITlist] CONTR: Copywriter (Manufacturing, Retail) | Lexmark (Lexington, KY)

Please direct your responses to: http://tinyurl.com/Crawfords-476

Crawford Group (www.crawfordgroup.com) is seeking two full time Consultant Copywriters (Manufacturing, Retail) for one of our top clients located in Lexington, Kentucky. The Consultants will be responsible for copy writing, copy editing, proofreading and managing the copy process and communications for our clients' corporate marketing campaigns.

Candidacy for this assignment requires a proven copywriting track record, including strong messaging, content development, proofreading and editing. Must have an understanding of the Enterprise B to B technology market space in general and specifically, have an understanding of one or more of the vertical market segments: Manufacturing or (big box) Retail. The ideal consultant is a confident, flexible driver with exceptional interpersonal skills.

Specific responsibilities include:

Working from a campaign plan, interface regularly with stakeholders from Product Marketing and Field Sales teams to gather relevant information in order to create benefits-driven and persuasive campaign copy to be leveraged across a wide range of marketing deliverables including: direct mail, newsletters, sales brochures and promotional pieces, email marketing campaigns, web pages and social media platforms

Skills:

*11-13 years of copywriting experience within the Technology industry, B to B
*Must have written content geared toward either the Manufacturing or (big box) Retail vertical market segments
*Must understand Enterprise and direct selling
*Superior writing, editing and proofreading skills. Must have an exceptional grasp of grammar, syntax and style. Writing samples/portfolio examples required
*Confident, diplomatic and credible presence for partnering with a wide range of stakeholders at all levels of the organization
*Program management experience to drive the team and overall campaigns
*Solid proficiency with the Microsoft Office Suite
*Experience with Eloqua a plus
*BA/BS in Journalism, English, Communications, PR or similar

Rate: $2,600/week D.O.E. as a w2 employee of Crawford Group

Location: Onsite at client offices in Lexington, Kentucky (relocation package may be available). No phone calls, please.

Hours/Duration: Full time, ASAP-ongoing

Interested? Please create a profile and upload your resume in Word format to:

http://tinyurl.com/Crawfords-476

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[JimsJobs] Job Post - Demand Generation Manager - Austin, TX

 

The Role: Demand Generation Manager (Full-Time 30 Hours Per Week)
The Location: Austin, TX

Planview is a portfolio management market leader that enables decision-makers across the enterprise to balance strategy with people and money. With a singular focus on portfolio management, we are the only company combining customer-driven software, unmatched domain expertise, and proven best practices to solve each customer's unique business problems. We are currently searching for a talented and experienced Demand Generation Manager.

The Demand Generation Manager will report directly to the Vice President of Marketing to develop and manage a variety of campaigns that focus on their newest markets. This will involve producing global webcasts, podcasts, virtual and in-person conference events, industry trade shows and database building to support marketing and sales efforts. The Demand Generation Manager will be responsible for achieving key marketing metrics of performance and may include some travel (up to 10%).

Your Required Skills & Qualifications:
•You have a bachelor's degree in marketing, business or a related field
•You possess five or more years of experience in demand generation and online marketing in a b2b environment
•You have established experience developing and executing a sustainable demand and lead generation process, conversion programs and integrated marketing campaigns providing measurable growth in specific solution areas
•You have the ability to analyze market dynamics, target buyers and domain expertise as input to defining messaging and developing a demand generation strategy to achieve objectives
•You can create and drive an integrated lead generation program that delivers on pipeline goals and cross-sell/upsell opportunities for the specified market
•You have a team player mentality and can work closely with sales team and internal and external contacts to facilitate and improve the campaign performance
•You have experience managing demand generation tools, SMEs for content development, resources and agencies for campaigns and programs, and reporting on results
•You have experience with CRM and marketing automation software
•Experience with Pay Per Click, e.g. Google Adwords, is a plus
•You have excellent time management skills with the ability to prioritize
•You are a strong interpersonal communicator with the ability to influence others without formal authority

Why work for us?

Planview is an established company with a twenty-year history of dynamic growth and presence as a market leader. We offer an outstanding compensation package and benefits with opportunities for performance-based bonuses. Our reputation is solid, we have enthusiastic and involved leadership and we are projecting continued growth.

Interested candidates should send their resume, including salary history to our recruiting team at 56006@resumereviewteam.com. Qualified applicants will be responded to as quickly as possible.

Please note: Applicants for employment in the U.S. must possess work authorization that does not require sponsorship for a visa now or in the future. Criminal background check required.

Keywords: Marketing Project Manager, Lead Generation Manager, SEO, Manager of Demand Generation, Marketing Director, Demand Generation Manager, Integrated Marketing Manager, Director Integrated Marketing, Campaign Management Consultant, SEO Project Lead, SEO Project Manager, Lead Generation Project Manager

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[JimsJobs] Job Post - Controller - San Antonio, TX

 

Required Skills & Experience:
•Bachelor's degree in accounting or finance; CPA preferred, but not required
•A minimum of four years of accounting experience including working knowledge of monthly accounting reporting, reconciliations and accruals, human resources and payroll processing
•Some supervisory experience
•Experience preparing and submitting reporting to the SEC (for a public company) is preferred, but not required
•Ability to perform analytics and to identify and provide solutions for variances
•Ability to manage cash flow
•Advanced working knowledge of Quickbooks and Excel
•Excellent communication skills with ability to interface with all levels of employees/departments
•Ability to multitask and work independently, with minimal oversight
•Strategic thinker with ability to comprehend and evaluate risk to a small business
•Able to work under pressure within a small business environment
•Experience presenting information to a board of directors and/or investors

Why Work For ADS Direct Media?

We are a small, but growing company with a team-oriented environment full of creativity and commitment. This role is ideal for someone who wants to build something and make it their own. We offer excellent health benefits including medical, dental, 401k plan and competitive salary.

Interested candidates should send their resume, including salary history to our recruiting team at 56801@resumereviewteam.com. Qualified applicants will be responded to as quickly as possible.

Please note: Applicants for employment in the U.S. must possess work authorization that does not require sponsorship for a visa now or in the future. Criminal background and credit check are required. We are committed to a non-smoking environment.

Keywords: Controller, Accounting Director, Accounting Manager, CFO, VP Accounting, CAO, Vice President Accounting, Finance, Financial Analysis, Reporting, VP Finance, Vice President Finance, Accounts Payable, Accounts Receivable,

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[KITlist] Security Software Sales Executive (OH, IN, or MI, OH, IN or MI)

Please direct your responses to: pwalker@philipmadison.com

SECURITY SOFTWARE SALES Executive

LOCATION: Michigan, Indiana, Ohio Region

THE JOB
Our client has an immediate opening for a driven, versatile technology sales professional with enterprise sales skills. The position focuses on selling solutions in the network security and/or configuration, compliance and vulnerability/risk management market. A history of proven sales success is mandatory, as is customer commitment and employment stability.

You will cover the marketplace in the Central US (IN, OH, MI, KY). This position will promote and sell advanced agentless solutions focusing on Configuration and Compliance and Vulnerability/Risk Management, and Security Information Management and Benchmarking of Security Metrics at the CIO/CISO Level.

Reporting to the Director of North American Sales, you will be responsible for selling enterprise-wide security, configuration and compliance, and SW/HW solutions to C-level management.

REQUIRED SKILLS AND EXPERIENCE

• 3-5 years experience selling network security solutions.
• 3-5 years experience selling systems and networking solutions.
• Proven track record of consistently exceeding quota.
• Experience selling networking products to C-level executives in Global 2000 accounts.
• Experience with and the ability to demonstrate consultative solutions selling.
• Must be tenacious and success-oriented, a self-starter with high energy.
• Ability to excel in a fast-paced, fast-growth environment where action and initiative are prerequisites to performing well.
• Strong business, communications and information technology knowledge.
• Ability to quickly learn and apply technical knowledge relating to company and competitor's offerings.
• Bachelor's degree in Computer Science or Business Administration would be an asset.
• Experience using Salesforce.com highly is desirable.

Base $120k bonus $120k
Position will be based in OH, IN, or MI. RELO assistance is NOT available.

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[KITlist] Director of Marketing Mobile Security (SF Bay Area, CA)

Please direct your responses to: pwalker@philipmadison.com

Our client is the industry leader in secure portable storage solutions for enterprises and governments requiring the highest levels of security. The company offers customers a comprehensive portfolio of trusted FIPS-validated portable storage devices, digital identity solutions, secure portable computing solutions, and both cloud-based and on-premises secure device management solutions. The company now has the leading portfolio of secure USB solutions, deployed in thousands of enterprise and government customers around the world, and is expanding aggressively in a high-growth market segment, presenting a unique opportunity for seasoned professionals looking to join an exciting and market-leading organization.

The Director of Marketing holds the senior position in the Mobile Security marketing department and oversees the execution of all programs and strategies. You will be responsible for creating and implementing marketing strategies and programs. The Director of Marketing contributes to the development and growth of the organization through multifaceted roles, and works closely with management and the sales team to define the organization's objectives and plan marketing strategies and budgets in order to realize the goals of the business unit.

Responsibilities:
• Define, develop, and implement the marketing and positioning strategy for the business, with the goal of developing a highly effective marketing plan and establishing the company as the thought leader and market leader
• Develop and facilitate marketing communication plans, and ensure that marketing objectives are being met
• Define and implement strong quantitative metrics and reporting, conduct customer research, and plan advertising and promotional activities
• Manage outbound marketing communications and demand generation while working with the company´s Global Marketing organization
• Manage the high level relationships with the corporate HQ marketing resources that support the Mobile Security business unit in the key areas of digital marketing, demand generation, PR, and other services
• Lead and manage team of direct reports
• Manage the marketing budget
Qualifications:
• 5-10 years of relevant experience, including experience in the IT security industry
• A proven ability to handle a team, along with presentation and analytical skills, is a must
• Bachelor´s degree is required; MBA is preferred
• The ability to work in a complex environment with high energy levels is also required
• Excellent negotiation and communication skills

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[KITlist] Director of Marketing, Mobile Security (SF Bay Area, CA)

Please direct your responses to: pwalker@philipmadison.com

Our client is the industry leader in secure portable storage solutions for enterprises and governments requiring the highest levels of security. The company offers customers a comprehensive portfolio of trusted FIPS-validated portable storage devices, digital identity solutions, secure portable computing solutions, and both cloud-based and on-premises secure device management solutions. The company now has the leading portfolio of secure USB solutions, deployed in thousands of enterprise and government customers around the world, and is expanding aggressively in a high-growth market segment and presenting a unique opportunity for seasoned professionals looking to join an exciting and market-leading organization.
The Channel Marketing Manager has leadership responsibility for marketing programs, channel marketing programs, strategies and tactics designed to generate demand and achieve revenue and growth goals for Imation's new Mobile Security unit, based in the Bay area. This key marketing and demand generation lead will manage a cross-functional team to execute the marketing strategy through consistently creative, impactful and high quality execution of all elements of the lead generation mix including advertising, channel marketing and promotions, web marketing, etc. As a key member of the Global Marketing team, this position reports to the Mobile Security Director of Marketing.

Responsibilities:

• Define and manage Channel Marketing and education programs, MDF programs and strategies.
• Manage the Channel Partner Portal, and ensure strong content and sales tools are provided to the channels.
• Work collaboratively with Sales and Product Marketing to set measurable objectives for marketing and demand generation activities focused on the suite of mobile security products and services
• Define the demand generation objectives and calendar of priorities for all activities including product launches and campaigns
• Plan and execute strategic and repeatable closed loop demand generation campaigns addressing needs for customer data collection
• Partner with the digital marketing team to execute robust closed loop demand generation campaigns including needs for customer data collection and nurturing
• Develop annual plan for loyalty and direct marketing campaigns that span the suite of products and services
• Partner with the Product Marketing team to guide and embrace messaging strategy and lead translation into marketing tools including web site content and collateral
• Partner with the sales team to plan and execute channel promotions and communications
• Approx. 20-30% travel

Qualifications:

• 7+ years marketing management experience, preferable in the IT security industry
• Experience planning and executing demand generation campaigns in a B2B industry
• Experience with marketing automation and CRM software tools
• Experience leading cross-functional marketing teams inclusive of sales,
• Global experience preferred but not required
• Experience with channel marketing
• Bachelor's degree

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[KITlist] Lead Generation Specialist (Mountain View, CA)

Please direct your responses to: careers@cpp.com

Lead Generation Specialist
Located in Mountain View, CA
CPP's is looking for a Lead Generation Specialist to execute telephone follow up and qualification of leads and prospects for the US Sales Team via outbound calling efforts. This position is responsible for the initial qualification of inbound leads generated by marketing campaigns, web activity, events, certification programs, etc. The Lead Generation Specialist will determine appropriate next steps for these leads, such as sending to Marketing for nurturing, forwarding to Regional Sales Teams or continuing to work the lead.
Position Duties and Responsibilities:
• Qualify and process inbound leads according to established business rules
• Forward qualified leads to the correct sales person based on region and criteria. Direct Sales will continue the sales interaction with the objective of advancing the buyer through the sales process and ultimately generating a sale
• Update contact information for all existing accounts with the latest information captured during lead qualification process
• Identify, initiate and nurture relationships both over the phone and via email
• Provide reports as needed to show lead generation and/or qualification metrics
• Track and organize leads to ensure timely follow-up by region for achieving the desired results
• Perform sales database and record keeping activities
• Keep current on product features, advantages, benefits, and selling points for effective communication and needs diagnosis during qualification process
• Support continued process improvement of the lead management system and actively participate in developing lead follow up plans for key campaigns
Qualifications:
• 1-2 years inside sales experience and/or experience with cold calling and lead generation or sales qualifying experience
• High level of comfort with in-bound as well as out-bound phone sales
• Excellent customer service and telephone skills; excellent listener, excellent verbal and written communication skills
• Outstanding time management skills; self-managed and self- motivated
• Ability to work effectively in a multi-channel, team-selling environment
• Desire to be part of a team environment, where interaction with inside sales professionals and marketing personnel is necessary to achieve sales goals
• Demonstrated expertise with CRM technology; Salesforce.com experience preferred
• The ability to accept and handle objections appropriately
• Willingness to master deep CPP product knowledge
To Apply:
Please send resume with cover letter outlining your professional goals & salary history to:
Jessie Lockhart, Director of HR
CPP, Inc.
E-Mail: Careers@cpp.com
In the interest of time, your cover letter, resume, and base salary and salary requirements MUST be included for your candidacy to be advanced.
CPP, Inc. is a leader in workforce development solutions, based on over 50 years of industry success in the field of assessment publishing and we continue to evolve and grow to meet market demand. We publish such globally renowned assessments as the Myers-Briggs Type Indicator® (MBTI®) and Strong Interest Inventory® instruments; award-winning training and organizational development books; and hundreds of widely used support materials. We also provide professional services in the areas of training and organizational development, technology, and research.
CPP offers long-term professional development, competitive compensation, and a comprehensive benefits package including 401(k).
If you would like to make a significant contribution to CPP's business goals and join a team of cross-functional experts who are passionate about CPP's products, team collaboration and achievement, and professional excellence, please email your cover letter, resume, and base salary history to: Careers@cpp.com. Important: In the subject field of your email, please indicate Lead Generation Specialist from CPP Website.

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[JimsJobs] (job) Samsung R&D USA - QA Test Engineer (entry level) - Radnor, PA

 

Candidates should email me at charles.jo@sisa.samsung.com charles.jo AT sisa.samsung.com 

Please share with your network.

We are reviewing entry level and junior level candidates for this role as well, preferably with EE degree but CS/EECS degree is ok but candidates should love hardware engineering. 

For local candidates only (no relocation).

Not using additional staffing agencies.

 

Quality Assurance Test Engineer

 

Technical professionals are defined by what they create. Samsung has the risk taking corporate culture, strategic R&D investments and global know-how to imagine, develop and market products that lead the industry.   Samsung's DMS Lab, Radnor, PA is currently recruiting world-class research engineers who share our "Innovation through passion" philosophy and thrive in a fast-pace, results-driven environment. Ready to re-imagine yourself? Imagine who you can become at Samsung.

 

 

Responsibilities will include:

-        Conduct insightful independent research and analysis to improve Set Tob Box test procedures.

-        Identify and document failures uncovered during STB testing

 

Basic Requirements

-        BS in Computer Science/Electrical Engineering or related field.

-        5+ years of hands-on experience in consumer electronics and/or STB manufacturing quality, test and validation.

-        Good understanding of electric schematics.

-        Good communication and Troubleshooting skills

-        Strong  knowledge of Window and Linux OS system

-        Basic knowledge of a core programming language (C, C++, Java, Shell Scripts, etc)

-        Scripting Experience, OCAB (Open Cable)

-        Experienced with Audio Video component, Signal Processing, and cable system.

-        Knowledge of basic EE equipment. (Oscilloscope, Multi-meter, Signal Generator, Spectrum Analyzer, etc)

-        Ability to travel

 

Samsung Information Systems America is an Equal Employment Opportunity Employer

 

 

 

Contact:

 

Charles Jo

Recruiter, Samsung

408.544.5687 office | 408.668.4226 sms

charles.jo@sisa.samsung.com

 

Samsung R&D Center

75 W. Plumeria Drive

San Jose, CA 95134

 

UX Center [San Jose, CA / Silicon Valley] :: Mobile Solutions [San Diego, CA] :: Digital Media  [Irvine, CA]

http://sisa.samsung.com/ux | http://www.sisa.samsung.com | http://www.samsung.com

 

My immediate recruiting team is aggressively recruiting elite Artists/Designers, Research Engineers, Business Development/Strategic Planners for our labs in User Experience (UX), Mobile/Radio Frequency (RF)/Wireless Modem, Digital Media, Video, Operating Systems (OS), WebKit/Browser, Solid State Drives (SSD):

http://careers.us.samsung.com/sisa

 

 

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[KITlist] Affiliate Marketing Manager (San Ramon, CA)

Please direct your responses to: jobs@accountnowinc.com

AccountNow®, Inc. (www.AccountNow.com) is a fast growing, privately held Company providing financial solutions to underserved/unbanked consumer market. AccountNow provides lower cost alternatives to this market with products including "second chance" bank accounts, debit cards, credit builder, money transfer and bill payment services through numerous marketing channels.

Job Function:

AccountNow is seeking an experienced Affiliate Manager who is passionate about online marketing and is an expert on how to generate high quality leads and customers through online marketing media including search, banner, email, affiliate, co-registration, etc. Your primary responsibility will be to drive and own the affiliate marketing lead generation strategy and its execution and analysis.

• Design effective lead generation programs and processes to acquire customers at targeted CPA levels
• Manage affiliate partners and negotiate pricing
• Evaluate campaign performance and work on strategic level with partners to capitalize on growth opportunities
• Manage e-mail campaign strategies, content, list creation, operations, vendor relations, and evaluate alternative media channels
• Conduct appropriate market research to identify opportunities for growth and efficiencies in online marketing campaigns
• Work with Creative Services to improve on all lead generation marketing materials such as email ads, banner ads, landing pages, etc.
• Manage campaigns on a day-to-day basis, including campaign analyses, reporting of metrics, advertising compliance, analysis to evaluate existing campaign performance and perform comprehensive reviews
• Conduct strategic planning for affiliate channel and manage to plan
• Ability to work remote available

Qualifications and Experience:

• BA/BS Degree in business, marketing, or related field, MBA preferred
• 5+ years online marketing experience with focus on search, email, banner, and affiliate marketing
• Highly creative thinker with a proven record of conceiving, developing and managing on-line marketing programs
• Ambition, enthusiasm, strong work ethic & sound business judgment
• Excellent negotiation & vendor management skills
• Excellent written & verbal communication skills
• Ability to manage multiple projects & deadlines
• Ability to work both independently as well as part of a team
• Excellent organizational abilities with strong attention to detail
• Proficiency with Microsoft office products (Excel, PowerPoint, Word)
• Prior experience with list acquisition direct marketing desired

Location:
AccountNow is headquartered in the business park of San Ramon California, with a satellite location in Nampa, Idaho.

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[KITlist] Manager, Market Research and Insights (MRI) Shutterfly (SF Bay Area, CA)

 

Please direct your responses to: http://hire.jobvite.com/j/?cj=ouZZVfw7&s=KIT_List

Ideal candidate is a market research expert and self-starter with strong analytical skills who loves working with data and is passionate about developing research-driven insights and turning them into actionable recommendations. Must have strong leadership and management skills, exhibit strong attention to detail, multi-task effectively, , take initiative, have a bias toward action and work well both independently and collaboratively. Must be able to lead cross-functional teams to work together towards a common goal, keeping the team focused on the critical path and key project objectives.
Responsibilities include

Owning the market research roadmap for one or more product or brand areas of focus
Being the point-person for the partnership between MRI and one or more internal client teams
Providing thought leadership to internal teams, acting as the voice of the consumer
Leading end-to-end study design, execution and delivery of action-oriented insights, including:
o Study design
o Project RFP
o Questionnaire development
o Managing vendors and survey fielding, including but not limited to online testing, status updates
o Data analysis and report preparation
o Presenting research findings in a clear, concise and actionable way
o Partnering with internal clients to develop actions plans based on research findings

Handling ad hoc data requests
Synthesizing information from multiple sources across syndicated and primary research projects to deliver a holistic view of a topic area
Managing project schedules and budgets
Providing guidance and support to junior staff

Education and Experience Requirements

BA or BS or higher in a research or quantitative field, with at least 6 years relevant work experience
Strong analytical skills and instincts, with excellent attention to detail
Strong skills with Microsoft Office (Word, Excel, PowerPoint)
Excellent verbal and written communications skills
Strong presentation skills
Ability to multi-task and work efficiently in a dynamic, demanding environment
Experience with SPSS
Prior eCommerce experience a plus

To apply: http://hire.jobvite.com/j/?cj=ouZZVfw7&s=KIT_List

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[KITlist] Director of Paid Search (SF Bay Area, CA)

Please direct your responses to: http://hire.jobvite.com/j/?cj=oLD4Vfw7&s=KIT_List

The Director of Paid Search will provide leadership on all Pay-Per-Click Search Engine Marketing and Facebook Marketplace Advertising initiatives within all Shutterfly brands and products to acquire new customers and re-engage existing customers. Reporting to the Vice President of Customer Acquisition, this seasoned subject matter expert will serve as the team leader for an experienced team of knowledge experts, manage a large budget, and be responsible for driving business results to include new customer acquisition, revenue, and ROI. Strong industry knowledge, PPC best practices, business acumen, quantitative analytics skills, and leadership will be essential for success in this key position.

Key Responsibilities:

* Manage a team of 5 highly skilled PPC Search Marketing Managers.
* Manage an PPC Search budget in the $10's of MM's
* Set PPC Search strategies, develop quarterly plans, optimize operations, and drive business results.
* Organize and optimize keyword portfolios to drive business results across multiple brands and product lines.
* Use measurement, tracking, and management platforms to create analytics and manage PPC Search operations.
* Conduct ad creative and landing page optimizations that include A/B and multivariate testing.
* Grow a young Facebook Marketplace PPC program into a strong and profitable channel for customer acquisition.
* Engage specialized agencies when necessary.
* Provide expertise on industry best practices.
* Partner with key cross-functional teams to ensure relevant organizational goals are factored into PPC Search and Facebook Ad projects.
* Engage with senior company management to represent resource needs and performance.
*Drive innovation and education on the search channels within the organization.

Key Metrics:

* New Customers
* Revenue
* Return on Investment

Experience:

* 10+ years marketing experience with 5+ years in Search Engine Marketing
* BA/BS degree in economics, mathematics, marketing, or related fields; MBA preferred.
* Experienced Team Leader
* Clear understanding of search industry best-practices, able to effectively benchmark keyword portfolios to best-in-class search operations.
* Demonstrated track record of managing a sizeable budget, driving financial performance, and attaining measurable results through projects.
* Demonstrated success in driving complex projects within cross functional teams including Product Management and Engineering.
* Outstanding analytical skills, strong experience in optimization and interpreting test results & drawing conclusions.
* Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
* Excellent communication skills (written and verbal), both in articulating his/her ideas and gathering input from key stakeholders.
* Comfortable creating presentations & presenting to broad groups including senior management.
* Innovative thinker able to operate both in strategic capacity, but also with laser-focus on flawless execution.
* Ideally, experience using MediaPlex, Kenshoo and/or other ad serving and ad management platforms.
* Ability to thrive in a fast-paced, entrepreneurial environment.


To apply: http://hire.jobvite.com/j/?cj=oLD4Vfw7&s=KIT_List

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[KITlist] Sr. CRM Manager | Shutterfly (SF Bay Area, CA)

Please direct your responses to: http://hire.jobvite.com/j/?cj=oG62Vfwt&s=KIT_List

The Sr. CRM Manager will be a key member of the customer marketing team, reporting to the Sr. Director of Customer Relationship Management (CRM). He/she will manage the activation and engagement of various customers segments and be responsible for driving revenue through development of the appropriate contact and offer strategy through email and other channels. This role is focused on deepening customer insights based on data- and marketing-test-validated information and perfect for the marketer who has a long-standing demonstrated "test and learn" mentality.

Responsibilities:
•Drive revenue from existing customers by developing and executing contact strategies across multiple segments and all customer touch points (email, direct marketing on-site and direct mail)
•Engage customers by encouraging upload and sharing activities shortly after initial purchases
•Work closely with share services and partner management teams to activate new registrants
•Migrate customers from lower to higher value market baskets and RFM segments
•Lead marketing test strategies and methodologies to identify attributes of successful offers, content types and delivery tactics to roll across segments
•Campaign management strategy and execution against target segments
•Work with Business Analysis team to evaluate funnel conversion, repeat and penetration rates, and engagement metrics across multiple segments. Drive definition of framework to track and analyze the health of the existing customer base.
•Drive trial and penetration of target products
•Mentor and develop CRM team members on email marketing and testing best practices
•Participate in defining requirements for evolving CRM infrastructure and campaign reporting

Key Metrics:
•Retention and reactivation rate of existing customer base
•Revenue from existing customers in target segment
•Response metrics among segments
•Engagement metrics among segments
•AOS by campaign and LTV by segment
•90-day activation and repeat rates to first and multiple purchases

Qualifications:
•Minimum 7 years marketing experience, with demonstrated success in email marketing, direct marketing and/or CRM
•BA/BS degree in economics, mathematics, marketing or related fields
•Demonstrated track record driving measurable results through email marketing and other customer direct marketing efforts, ideally in a consumer retail e-commerce environment
•Demonstrated knowledge of creating contact and promotional strategies with a track record of results
•Demonstrated knowledge of email testing methodologies and a track record of learnings
•Experience driving customers through the lifecycle to achieve targeted LTV goals
•Excellent at managing and influencing cross functional teams and driving CRM agenda across the organization
•Innovative thinker able to operate both in strategic capacity, but also with laser-focus on flawless execution
•Demonstrated experience with results utilizing campaign management, customer data and analytics; exposure to CRM tools, data enhancement & segmentation methodologies
•Ability to succeed in a fast-paced, entrepreneurial environment
•Exceptional analytical, planning and project management skills both for marketing asset development and for articulating reporting and infrastructure business requirements
•Outstanding verbal and written communication skills
•Exceptional attention to detail

To apply: http://hire.jobvite.com/j/?cj=oG62Vfwt&s=KIT_List

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